TrueCoach Blog

Business and Marketing

December 23 2025

7 min read

The Subscription Economy: How Personal Trainers Can Build Stable Recurring Revenue

Author: Clare Hudson

The fitness industry is changing fast. Today’s consumers subscribe to almost everything: entertainment, food delivery, supplements, wellness apps, and specialty gyms. Instead of one-time purchases, people want ongoing access, continuous value, and predictable monthly experiences. That shift is reshaping the way personal trainers and coaches earn a living. If you want a business that grows […]

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Business and Marketing

August 14 2023

8 min read

Virtually Unstoppable: Venturing Into Virtual Training

Author: Bobby O'Connell

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

Business and Marketing

August 09 2023

3 min read

Marketing Your Personal Training Business?

Author: Bobby O'Connell

THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]

Business and Marketing

August 07 2023

8 min read

ChatGPT: your new fitness business buddy

Author: Bobby O'Connell

Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]

Business and Marketing

July 06 2023

4 min read

Networking for coaches & trainers: the do’s and don’ts

Author: Bobby O'Connell

Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]

Training Tips

June 21 2023

6 min read

Using a growth mindset to scale your online personal training business

Author: TrueCoach

As a personal trainer, you know that your clients need to continually push and challenge themselves to achieve better results. The same applies to you and your business! Whether you’re looking to expand your client base, increase your income or simply improve the way you do things, there are strategies you can try that are […]

Business and Marketing

May 29 2023

8 min read

Rise Above the Rest: Getting Noticed in a Crowd of Personal Trainers

Author: Bobby O'Connell

It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to […]

Business and Marketing

April 30 2023

1 min read

TrueCoach Partnership Spotlight: National Council on Strength & Fitness

Author: Bobby O'Connell

The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]

From Our Partners

April 30 2023

2 min read

TrueCoach parternship spotlight: Airrosti

Author: TrueCoach

Whether you’ve been living with chronic and nagging pain for years or if you’ve recently experienced an acute injury, Airrosti are here to help find the root cause of your pain and offer treatment options for efficient, effective, and lasting relief. Airrosti, which stands for Applied Integration for the Rapid Recovery of Soft Tissue Injuries, […]

From Our Partners

April 28 2023

2 min read

TrueCoach Partnership Spotlight: USA Weightlifting

Author: TrueCoach

USA Weightlifting (USAW) is the national governing body for Olympic weightlifting in the United States. The organization was founded in 1978 and is recognized by the United States Olympic and Paralympic Committee as the official representative for weightlifting in the country. USA Weightlifting’s mission is to support United States athletes in achieving excellence in Olympic […]

From Our Partners

April 25 2023

2 min read

TrueCoach Partnership Spotlight: Lifework Education

Author: TrueCoach

Lifework Education is a nationally accredited healthcare education organization comprised of continuing education and vocational schools. We work closely with more than 800 employers and over 100,000 students. Whether helping students with their CPR certifications or training the next generation of paramedics, our focus is firmly on maximizing convenience and producing great outcomes. As a […]

From Our Partners

April 25 2023

3 min read

TrueCoach + Novo: Business Banking for Your Personal Training Business

Author: TrueCoach

At TrueCoach, we’re dedicated to helping personal trainers build successful businesses. One of the most important parts of building a successful business is managing your finances effectively. That’s why we’re excited to announce our partnership with Novo, a banking platform designed specifically for small business owners like personal trainers. Starting and running a small business […]

From Our Partners

April 22 2023

2 min read

TrueCoach partner spotlight: Restoic

Author: TrueCoach

Restoic is an online resource designed for athletes at all levels, who seek to train their minds like the pros and optimize their performance through mental skills training. Restoic is backed by science to transform your mobile device into a dynamic competitive advantage. Restoic’s mission is to create a community of mindful athletes who prioritize […]

TrueCoach Blog

The Subscription Economy: How Personal Trainers Can Build Stable Recurring Revenue

Virtually Unstoppable: Venturing Into Virtual Training

Marketing Your Personal Training Business?

ChatGPT: your new fitness business buddy

Networking for coaches & trainers: the do’s and don’ts

Using a growth mindset to scale your online personal training business

Rise Above the Rest: Getting Noticed in a Crowd of Personal Trainers

TrueCoach Partnership Spotlight: National Council on Strength & Fitness

TrueCoach parternship spotlight: Airrosti

TrueCoach Partnership Spotlight: USA Weightlifting

TrueCoach Partnership Spotlight: Lifework Education

TrueCoach + Novo: Business Banking for Your Personal Training Business

TrueCoach partner spotlight: Restoic

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