About Us


We're on a mission to help coaches save time, deliver a better experience for their clients, and grow their training businesses. We built TrueCoach to enable 1-to-1 coaching that scales, freeing up time for coaches to get out of the gym and work on their businesses rather than in their businesses.

"Born out of the struggle I saw the coaches I worked with go through and my pain points as a remote client, I founded TrueCoach in 2015 to bring coaching into the modern age and help coaches build long-term sustainable careers."

Casey Jenks

TrueCoach CO-Founder and CEO

The Team

Casey Jenks

Co-Founder and CEO

Robbie Jack

Co-Founder and CMO

Jack Forrest

Lead Back-End Developer

Alex Ford

Lead Front-End Developer

AJ Self

Lead iOS Developer

Emilie Hester

Front-End Developer

Webb Henderson

Design Lead

Kate Brierley

Director of Customer Success

You?

We're hiring!
Check out our open roles on our careers page

The TrueCoach Good Boys & Good Girls Club

Cammi

Charlie

Merley

Raea

Riggins

Sunshine

The #flexplex