About Us


We're on a mission to help coaches save time, deliver a better experience for their clients, and grow their training businesses. We built TrueCoach to enable 1-to-1 coaching that scales, freeing up time for coaches to get out of the gym and work on their businesses rather than in their businesses.

"Born out of the struggle I saw the coaches I worked with go through and my pain points as a remote client, I founded TrueCoach in 2015 to bring coaching into the modern age and help coaches build long-term sustainable careers."

Casey Jenks

TrueCoach CO-Founder and CEO

The Team

Casey Jenks

Co-Founder and CEO

Robbie Jack

Co-Founder and CMO

Jack Forrest

Lead Back-End Developer

Alex Ford

Lead Front-End Developer

AJ Self

Lead iOS Developer

Emilie Hester

Front-End Developer

Webb Henderson

Design Lead

Kate Brierley

Director of Customer Success

John Covele

iOS Developer

Hannah Deutsch

Customer Success Manager

You?

We're hiring!
Check out our open roles on our careers page

The TrueCoach Good Boys & Good Girls Club

Cammi

Charlie

Merley

Raea

Riggins

Sunshine

The #flexplex