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Business and Marketing
Author: Bobby O'Connell
As the year draws to a close, it’s common for personal trainers and coaches to experience a seasonal slowdown in client engagement, lower revenue, and a general drop in enthusiasm from both new leads and current clients. But year-end doesn’t have to be synonymous with a lull. Instead, it can be an ideal time to […]
Author: TrueCoach
Introduction The fitness world is always evolving, but 2025 is set to bring some of the most exciting changes yet. As a personal trainer, staying ahead of these trends isn’t just helpful; it’s essential for keeping clients engaged, satisfied, and committed to their goals. The demand for virtual training, holistic wellness, and data-driven insights is […]
Author: TrueCoach
As the year draws to a close, it’s the perfect time for personal trainers and fitness coaches to reflect on their performance, celebrate successes, and identify areas for growth. A structured year-end review process not only helps you assess your business but also equips you with strategies to enhance your coaching practice in the coming […]
Business and Marketing
Author: Bobby O'Connell
The start of a new year brings a wave of motivation for people to improve their fitness, which means January is one of the busiest times of the year for personal trainers and coaches. This “January rush” presents an excellent opportunity to grow your business, attract new clients, and maximize revenue. But without the proper […]
Business and Marketing
Author: Bobby O'Connell
Financial success as a personal trainer is about more than just helping clients get fit—it’s about building a sustainable, profitable business. This guide combines insights on maximizing income, setting competitive rates, and using tools to streamline financial management. Whether you’re an experienced trainer or just starting, these strategies will help you take control of your […]
Wellness and Nutrition
Author: TrueCoach
It starts subtly—a missed workout here, a sleepless night there. Soon, you’re snapping at your favorite client, skipping meals, and questioning why you ever got into fitness coaching in the first place. If this sounds familiar, you’re not alone. Burnout, an all-too-common issue in the fitness industry, often sneaks up on even the most passionate […]
Training Tips
Author: TrueCoach
Training clients during pregnancy requires a compassionate and informed approach to accommodate the evolving physical, emotional, and mental needs of expecting mothers. From the early weeks of pregnancy through postpartum recovery, a tailored fitness regimen can support their health, prepare the body for childbirth, and ease recovery after delivery. This guide, developed with insights from […]
Business and Marketing
Author: Bobby O'Connell
Social media, especially Instagram, is a powerful tool for personal trainers looking to expand their reach, attract clients, and build brand loyalty. With over a billion monthly users, Instagram has become a vital marketing platform for reaching Millennials and Gen Z, who are the most engaged users. In this guide, we’ll explore strategies to build […]
Training Tips
Author: TrueCoach
Introduction The holidays can be a tough time for clients trying to maintain their fitness goals. Between family gatherings, indulgent treats, and less structured schedules, it’s easy to lose focus. However, as a personal trainer, you can guide your clients through the festive season with a balanced approach that allows them to enjoy themselves while […]
Business and Marketing
Author: Bobby O'Connell
Building a thriving personal training business involves more than just delivering results; it requires fostering engagement and promoting long-term commitment. By strategically supporting clients through seasonal challenges, leveraging referrals, and offering diverse training options like group sessions, you can boost motivation, enhance loyalty, and grow your client base. Here’s a comprehensive guide on powerful strategies […]
Training Tips
Author: Andrew Coates
Want more clients? Want more income stability? You don’t need to hire the loud business coach posing in front of a sports car he doesn’t own. You’re better off tidying up some basics of how you coach your clients and run your business. Happy and successful clients stay longer and refer more. Here are 6 […]
Business and Marketing
Author: Bobby O'Connell
Client retention is the backbone of a successful fitness coaching business. While attracting new clients is important, keeping your current clients engaged, motivated, and coming back for more is what will sustain your business long-term. In this article, we’ll explore the top 10 proven strategies to help personal trainers and fitness coaches boost client loyalty and retention.