Business and Marketing

3 Ways Client Check-Ins Can Increase Your Monthly Revenue 

Author: Clare Hudson

If you’re a fitness professional, you know that growing a successful fitness business is about more than just delivering great personalized workouts. What really sets you apart in today’s crowded market is how you support your clients outside of their sessions. How you keep them motivated, accountable, and engaged week after week.   While many trainers […]

Wellness and Nutrition

How to Create a Meal Plan for Clients in Under 5 Minutes: The Ultimate Guide for Busy Coaches 

Author: Clare Hudson

Why Nutrition Guidance Is the Game-Changer for Coaches in 2025  In 2025, personal trainers and fitness coaches face a new reality: clients expect more than just workouts. They want holistic support, including nutrition, habit coaching, and lifestyle advice. The science is clear, nutrition is often the missing link between “good” and “great” results. Yet, most […]

Business and Marketing

Managing Multiple Offer Types in One Platform: Why Coaches Choose TrueCoach 

Author: Clare Hudson

Introduction: The Modern Coach’s Dilemma  The fitness industry is rapidly evolving. Today’s coaches and personal trainers are not just delivering one-on-one workouts. They are building communities, launching digital programs, supporting client nutrition, and offering hybrid coaching packages that blend in-person and online experiences. This diversity in coaching offers is a powerful way to grow your […]

Business and Marketing

How to Build Fitness Offers Clients Actually Want  

Author: Clare Hudson

Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for.   In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]

Business and Marketing

The Psychology of Premium Pricing: Why Clients Pay More for Transformation 

Author: Clare Hudson

The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes.  If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]

Business and Marketing

From $99 Plans to $999+ Programs: How Trainers Are Making the Leap 

Author: Bobby O'Connell

The Pricing Ceiling That’s Holding You Back  If you’ve been grinding to sell $99/month coaching plans and still feel like you’re stuck financially, you’re not alone. Many personal trainers and fitness professionals start with low-ticket offerings thinking it will be easier to sell — and for a while, it works. But eventually, most realize they’re […]

Business and Marketing

Additional Revenue Streams for Personal Trainers  

Author: Clare Hudson

In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice.  […]

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