Business and Marketing

Setting Your Personal Training Business Up for New Year Success: How to Prepare for the January Fitness Rush 

Author: Bobby O'Connell

The start of a new year brings a wave of motivation for people to improve their fitness, which means January is one of the busiest times of the year for personal trainers and coaches. This “January rush” presents an excellent opportunity to grow your business, attract new clients, and maximize revenue. But without the proper […]

Business and Marketing

Comprehensive Financial Guide for Personal Trainers 

Author: Bobby O'Connell

Financial success as a personal trainer is about more than just helping clients get fit—it’s about building a sustainable, profitable business. This guide combines insights on maximizing income, setting competitive rates, and using tools to streamline financial management. Whether you’re an experienced trainer or just starting, these strategies will help you take control of your […]

Wellness and Nutrition

Understanding and Combating Burnout in Fitness Coaching: Key Insights from  TrueCoach x BetterHelp  

Author: TrueCoach

It starts subtly—a missed workout here, a sleepless night there. Soon, you’re snapping at your favorite client, skipping meals, and questioning why you ever got into fitness coaching in the first place. If this sounds familiar, you’re not alone. Burnout, an all-too-common issue in the fitness industry, often sneaks up on even the most passionate […]

Training Tips

Comprehensive Guide to Training Clients During Pregnancy 

Author: TrueCoach

Training clients during pregnancy requires a compassionate and informed approach to accommodate the evolving physical, emotional, and mental needs of expecting mothers. From the early weeks of pregnancy through postpartum recovery, a tailored fitness regimen can support their health, prepare the body for childbirth, and ease recovery after delivery. This guide, developed with insights from […]

Business and Marketing

Comprehensive Guide to Leveraging Social Media for Personal Trainers 

Author: Bobby O'Connell

Social media, especially Instagram, is a powerful tool for personal trainers looking to expand their reach, attract clients, and build brand loyalty. With over a billion monthly users, Instagram has become a vital marketing platform for reaching Millennials and Gen Z, who are the most engaged users. In this guide, we’ll explore strategies to build […]

Training Tips

20 Tips to Help Your Clients Avoid Weight Gain During the Holidays 

Author: TrueCoach

Introduction  The holidays can be a tough time for clients trying to maintain their fitness goals. Between family gatherings, indulgent treats, and less structured schedules, it’s easy to lose focus. However, as a personal trainer, you can guide your clients through the festive season with a balanced approach that allows them to enjoy themselves while […]

Business and Marketing

The Ultimate Guide to Client Engagement and Retention Strategies for Personal Trainers 

Author: Bobby O'Connell

Building a thriving personal training business involves more than just delivering results; it requires fostering engagement and promoting long-term commitment. By strategically supporting clients through seasonal challenges, leveraging referrals, and offering diverse training options like group sessions, you can boost motivation, enhance loyalty, and grow your client base. Here’s a comprehensive guide on powerful strategies […]

Training Tips

Struggling to Attract and Retain Online Clients? Try These 6 Strategies to Keep Your Clients, Get Better Results, and Grow Your Business.

Author: Andrew Coates

Want more clients? Want more income stability? You don’t need to hire the loud business coach posing in front of a sports car he doesn’t own. You’re better off tidying up some basics of how you coach your clients and run your business. Happy and successful clients stay longer and refer more. Here are 6 […]

Business and Marketing

The Top 10 Client Retention Strategies for Fitness Coaches 

Author: Bobby O'Connell

Client retention is the backbone of a successful fitness coaching business. While attracting new clients is important, keeping your current clients engaged, motivated, and coming back for more is what will sustain your business long-term. In this article, we’ll explore the top 10 proven strategies to help personal trainers and fitness coaches boost client loyalty and retention. 

Sign-Up for Our Newsletter

This field is for validation purposes and should be left unchanged.