Training during pregnancy: essential tips for the first trimester by FIT4MOM and TrueCoach

Author: TrueCoach

Has your client recently shared the news of their pregnancy with you? TrueCoach’s partner, FIT4MOM,  the industry leader in pre and postnatal fitness education,  shares the essential tips you need to know about training clients during each trimester, in their new series, “Training by Trimester.” LET’S DIVE INTO TRIMESTER 1.  Do you know that most women […]

Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business

Author: TrueCoach

Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Consumer behavior and spending change during these holidays, […]

Fitness for all: embracing diversity, equity and inclusivity in personal training

Author: TrueCoach

Imagine wanting to improve your health and fitness, only to feel unwelcome, too different, self-conscious, or that nobody is equipped to handle your individual needs. Unfortunately, this is how many people feel and it creates a real barrier to something that can already take courage and motivation to begin. Diversity, equity, and inclusivity (DEI) within […]

Celebrating trailblazing women of the fitness industry

Author: TrueCoach

Women have had an interesting relationship with fitness throughout history. Often referred to as the ‘weaker sex’, women were discouraged from exerting themselves (unless with constant, physically demanding housework of course, that was considered acceptable *extreme eyeroll*). Sweating was unladylike, exercise was blamed for infertility, and the ‘modest’ fashions of earlier times were restrictive to say the […]