TrueCoach Blog

Business and Marketing

May 21 2026

8 min read

Tainer Upsells: What to Offer and What to Charge 

Author: Clare Hudson

Picture this: You’re working 60+ hours a week, juggling 30+ clients, and still struggling to hit your income goals. Sound familiar? If you’re nodding along, you’re definitely not alone. Most personal trainers hit an income ceiling that feels impossible to break through.  The default solution? “Just get more clients!” But here’s the brutal truth. More clients means more time, more stress, and inevitably, more […]

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Features and Announcements

December 04 2023

4 min read

COACHES WHO INSPIRE OUR OWN TRUECOACH CHAMPIONS

Author: TrueCoach

Read time: 5 minutes The fitness community is quite special, isn’t it? Coaches dedicating their lives to improving the health and wellbeing of people trying to improve their own lives. Using a personal trainer app can help coaches streamline their work and focus more on improving their clients’ health and well-being. So wholesome. If you’re after inspiration […]

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Business and Marketing

December 04 2023

7 min read

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. A personal trainer app can simplify your business operations and boost your income, making your daily […]

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Business and Marketing

November 15 2023

9 min read

BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS

Author: Bobby O'Connell

If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]

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Business and Marketing

November 08 2023

7 min read

Improve the health of your business using recurring payments

Author: Bobby O'Connell

Are you spending too much time chasing down payments? Are you using Excel spreadsheets and notebooks to keep track of your clients and their dues? We hate to break it to you, but you may be causing yourself unnecessary stress. The good news is there’s something you can do about it! You’ve tailored your services […]

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Training Tips

October 30 2023

4 min read

Healthy habits: the key to fitness success

Author: TrueCoach

We’ve all experienced the struggle of sticking to something new. Whether it’s reading more, eating healthier, walking daily, or getting to bed earlier, ensuring ongoing success requires changing our behavior. And let’s be honest, this is easier said than done. As a certified health and wellness coach, you know that a commitment to consistency is one […]

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Business and Marketing

October 15 2023

11 min read

Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business

Author: Bobby O'Connell

Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Using a personal trainer app can help you […]

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Training Tips

October 13 2023

8 min read

Fitness for all: embracing diversity, equity and inclusivity in personal training

Author: TrueCoach

Imagine wanting to improve your health and fitness, only to feel unwelcome, too different, self-conscious, or that nobody is equipped to handle your individual needs. Unfortunately, this is how many people feel and it creates a real barrier to something that can already take courage and motivation to begin. Diversity, equity, and inclusivity (DEI) within […]

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From Our Partners

October 09 2023

8 min read

Celebrating trailblazing women of the fitness industry

Author: TrueCoach

Women have had an interesting relationship with fitness throughout history. Often referred to as the ‘weaker sex’, women were discouraged from exerting themselves (unless with constant, physically demanding housework of course, that was considered acceptable *extreme eyeroll*). Sweating was unladylike, exercise was blamed for infertility, and the ‘modest’ fashions of earlier times were restrictive to say the […]

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Business and Marketing

August 21 2023

6 min read

How to Be a Successful Personal Trainer with Technology

Author: Bobby O'Connell

SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]

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Business and Marketing

August 14 2023

8 min read

Virtually Unstoppable: Venturing Into Virtual Training

Author: Bobby O'Connell

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

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