Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
TrueCoach Blog: Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
Make Black Friday Work for Your Personal Training Business
Author: Toni Rennie
Make Black Friday work for your personal training business. Explore offer ideas, promotion tips, and ways to turn new sign-ups into long-term clients.
From Side Hustle to Coaching Business: Building a Foundation That Lasts
Author: Clare Hudson
Most personal training businesses don’t start with a detailed business plan, sophisticated software, or perfectly mapped processes. They start with a client. Then another client comes through a referral. Someone reaches out on Instagram. A friend asks for a program. Before long, what started as a personal training side hustle has real momentum—and the potential […]
The Biggest Admin Time Wasters for Personal Trainers
Author: Clare Hudson
A few minutes updating a spreadsheet. Five minutes searching for a client’s last message. Another reminder about an overdue check-in. Individually, these tasks don’t seem significant. Multiply them across dozens of clients every week, and admin can quickly become one of the biggest drains on your time. The solution isn’t always working faster. Often, it’s […]
How to Systemize Your Online Personal Training Business (Step-by-Step)
Author: Clare Hudson
Growing an online personal training business isn’t just about signing more clients. As your roster grows, so does everything happening behind the scenes—more programs to update, check-ins to manage, messages to answer, and payments to track. Without the right systems, every new client can add another layer of administrative work. Eventually, growth becomes harder not […]
The Hidden Cost of Multiple Personal Trainer Business Tools
Author: Clare Hudson
Growing a coaching business shouldn’t mean spending more time managing software than coaching clients. Yet many personal trainers find themselves bouncing between Google Sheets, WhatsApp, PayPal, Google Drive, email, and scheduling tools just to answer a single client question or complete a routine task. While each app serves a purpose, together they create hidden operational costs that slow […]
How Referrals Can Grow Your Personal Training Business
Author: Clare Hudson
Building a successful personal training business often feels like a constant search for new clients. Many coaches spend hours creating social media content, experimenting with paid advertising, networking, and trying different marketing strategies to keep their pipeline full. While those tactics can work, they can also be time-consuming, expensive, and unpredictable. One of the most […]
How to Use Fitness Habit Tracking for Better Client Results
Author: Clare Hudson
For many clients, the biggest challenge is not the workout program itself. It is maintaining the habits outside the gym that support long-term progress. Sleep, nutrition, recovery, hydration, daily movement, and stress management all play a major role in determining results. Because of this, modern coaching is becoming far more behavior-focused rather than centered only […]
How to Charge More for Your Coaching
Author: Clare Hudson
If you’ve ever hesitated to raise your prices because you were worried clients might leave, you’re not alone. Most personal trainers struggle with how to price their coaching services at some point in their career. When someone says your coaching is “too expensive,” it can quickly make you question what your service is actually worth. But here’s the reality: clients spend more money every […]
Why Personal Trainers Struggle to Get Clients
Author: Bobby O'Connell
You didn’t become a personal trainer to spend your evenings chasing leads on Instagram, fiddling with link-in-bio tools, or refreshing your inbox hoping a referral came through. But if you’re honest with yourself, that’s probably where a lot of your energy is going right now. You know you’re good at what you do. Your current clients see results. They tell their friends. And […]
Trainer Upsells: What to Offer and What to Charge
Author: Clare Hudson
Picture this: You’re working 60+ hours a week, juggling 30+ clients, and still struggling to hit your income goals. Sound familiar? If you’re nodding along, you’re definitely not alone. Most personal trainers hit an income ceiling that feels impossible to break through. The default solution? “Just get more clients!” But here’s the brutal truth. More clients means more time, more stress, and inevitably, more […]
What to Include in Your Coaching Package
Author: Clare Hudson
Getting a potential client interested in your coaching is one part of the process. Helping them confidently say yes is another. Many personal trainers deliver strong results and care deeply about their clients. Where things often fall short is in how to package their coaching services. When an offer feels unclear or incomplete, even highly interested prospects hesitate. […]