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Male fitness coach holds up a phone with the trueCoach logo and a thumbs up

Hold it… hold it… That last 10 seconds can feel like an eternity when you’re giving it your all. 3…2…1 and we’re done! Wow, what a great workout 2023 was. 💪🧘🏽‍♀️🏃🏻

Have a drink and a gentle cool-down stretch (awww yeah those feel so good) – you’ve earned it! It’s time to look back over the past year to celebrate our achievements and look ahead to what we can expect in the fitness world in 2024.

This is TrueCoach Unwrapped 👀 2023 edition. 

Tasty TrueCoach tidbits (just for you!) 🎁

We’ve been super busy looking back at the year we’ve just had by delving into data, sorting statistics, and formulating forecasts to bring you a lovely little gift – our new FREE eBook: 

🎉 2023 Year In Review: Personal Training Trends, Highlights And 2024 Predictions 🎉

We don’t want to spoil the surprise, but here are few tempting teasers of what you’ll find when you download the new eBook.

There are a few surprises when it comes to growth trends in the fitness industry. For example, can you guess the three states with the highest employment of personal trainers? We’ll give you a hint – one of them is Florida.☀️ What might the others be…? ❓🌴🍁🌽🗻⛈️🤠☃️❓

Knowing information like this, as well as which age demographic is becoming more interested in personal training (yep, we have all the goss on that), can help you to strategize your plan of attack in 2024.

Which trends stood the test of time (and countless coaches and clients) and captivated the fitness industry in 2023? We uncover the juicy details on:

  • The essential fitness tools that still haven’t worn out their welcome 
  • The training type that muscled in and held the top spot 
  • A shout out to the best way to gain new clients
  • A gram of insight into the most popular social media platform for personal trainers

Check it out and see how the trends match your experiences this year. How many do you think will continue into 2024? Which takes us neatly into…

So what’s on the horizon and how can you use it to grow your business? We’ve done some research and pulled out the top 5 predictions for 2024. 

#1 This trend allows you to use personalized data to adjust and optimize workouts for your clients.

#2 This will help you bring more fun and variety into your training.

#3 The third trend allows you to impact your clients’ total health and wellness.

#4 The fourth trend offers new and exciting experiences that blend fitness and community connection.

#5 Last but not least, this trend will help your clients stay in optimum shape for their next workout.

📊 TrueCoach statistics

A man and a women are having a conversation in a gym while looking at a phone screen

Our awesome coaches will have received their personalized TrueCoach Wrapped user stats for 2023. If you’ve received yours, post them to your socials and tag us! @truecoach.co 

We’ve also put together some interesting overall TrueCoach stats for you.  Here’s a little quiz to whet your appetite. 🤔

The total number of workouts completed in 2023 was:

A. 54,876

B. 26,723,014

C. 12,125,732

D. 328,893

Think you know the answer? If you’re thinking BIG, you’re correct! Download the eBook for some more stellar stats.

A man in the gym is sitting down and smiling at his phone

But wait, there’s more (blogs)!

We hope you love the eBook, but we’ve got so much more to share with you as you continue on your personal trainer journey. We’ll be releasing exclusive blog posts that’ll help you prepare for the year ahead so that you’re equipped with everything for a new year of success. Stay tuned!

Ready to unwrap the new FREE eBook? Enjoy! 2023 Year In Review: Personal Training Trends, Highlights And 2024 Predictions

Article by Clare Hudson

First published: December 06 2023

Last updated: January 11 2024