TrueCoach Blog: Business and Marketing

Business and Marketing

April 15 2026

8 min read

The Hidden Costs of Running an Online Coaching Business

Author: Clare Hudson

Online coaching is often positioned as the dream business model. No rent. No commute. No gym split. Just your laptop, your knowledge, and clients from anywhere in the world. On paper, it sounds like a high-margin, low-cost business. But here’s the reality many coaches run into: They’re working more than ever, signing clients, bringing in revenue, and still wondering why their profits don’t reflect […]

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Business and Marketing

May 29 2023

8 min read

Rise Above the Rest: Getting Noticed in a Crowd of Personal Trainers

Author: Bobby O'Connell

It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to […]

Business and Marketing

April 30 2023

1 min read

TrueCoach Partnership Spotlight: National Council on Strength & Fitness

Author: Bobby O'Connell

The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]

Business and Marketing

November 02 2022

4 min read

How to use facebook for personal trainers

Author: Bobby O'Connell

Taking Your Facebook Business Account to the Next Level Facebook. The OG of social media. Boasting 18 years in the game and the most users of any social media platform, it’s no wonder it’s the go-to platform for most businesses to build brand awareness. Business ads have the potential to reach 2.14 billion people.1 Until just […]

Business and Marketing

October 20 2022

3 min read

How to use TikTok for personal trainers

Author: Bobby O'Connell

Taking Your TikTok Account to the Next Level The newcomer to social media platforms―TikTok, has its fair share of controversy. Even after the threat of banishment by the Trump administration, TikTok has become one of the front-runners in social media. It began taking the US by storm during COVID, garnering the most downloads of any […]