Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
TrueCoach Blog: Business and Marketing
Building a Social Media Strategy: Make Every Post Count
Author: Bobby O'Connell
Yep, we understand all too well that keeping up with your marketing and social media posts takes time and energy. Which is exactly why you want to make sure that all of your marketing efforts are carefully considered and planned out to ensure they are working hard to create a strong online presence, build relationships […]
How to Build a Successful Coaching Business
Author: TrueCoach
Here’s a scenario: You’re a motivated and certified personal trainer ready to start your own coaching business. First of all… CONGRATULATIONS! 🎉 What an amazing achievement and an exciting start to the year. We’re super excited for you! Starting your own small business can be fun, stressful, rewarding, scary, exhilarating, frustrating, <add your own adjective – it’s […]
Future of Personal Training: Look Back, Think Ahead
Author: Cristy Kidgell
Read time: 9 minutes Well folks, we’re almost at the end of another year – and is it just us or does it feel like January was about 5 minutes ago?? But you know what they say: time flies when you’re having fitness fun! (Yes okay, we tweaked that a little…) Besides thinking about how […]
TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE
Author: TrueCoach
Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. A personal trainer app can simplify your business operations and boost your income, making your daily […]
BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS
Author: Bobby O'Connell
If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]
Improve the health of your business using recurring payments
Author: Bobby O'Connell
Are you spending too much time chasing down payments? Are you using Excel spreadsheets and notebooks to keep track of your clients and their dues? We hate to break it to you, but you may be causing yourself unnecessary stress. The good news is there’s something you can do about it! You’ve tailored your services […]
Personal Training Business Goals: Set, Measure, Achieve
Author: Bobby O'Connell
So many things in life are easier to achieve when you set goals. Busy day? Write a to-do list! Learning to paint? Aim to be able to do trees in 6 months and paint a landscape within a year. You may already be on the goal setting bandwagon when it comes to your personal training […]
Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business
Author: Bobby O'Connell
Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Using a personal trainer app can help you […]
Time is Money: Maximizing Productivity for Personal Training Success
Author: Bobby O'Connell
Time is money! It’s an old saying that gets thrown around a lot, but when you apply it to your own daily schedule, it starts to make a lot of sense and shows just how valuable your time is. For the sake of this discussion, let’s say you charge $60 per hour for personal training. […]
How to Be a Successful Personal Trainer with Technology
Author: Bobby O'Connell
SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]
Virtually Unstoppable: Venturing Into Virtual Training
Author: Bobby O'Connell
If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]
Marketing Your Personal Training Business?
Author: Bobby O'Connell
THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]