TrueCoach Blog: Business and Marketing

Business and Marketing

April 15 2026

8 min read

The Hidden Costs of Running an Online Coaching Business 

Author: Clare Hudson

Online coaching is often positioned as the dream business model. No rent. No commute. No gym split. Just your laptop, your knowledge, and clients from anywhere in the world.  On paper, it sounds like a high-margin, low-cost business.  But here’s the reality many coaches run into: They’re working more than ever, signing clients, bringing in revenue, and still wondering why their profits don’t reflect […]

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personal trainer planning for 2024 trends Business and Marketing

December 07 2023

9 min read

Future of Personal Training: Look Back, Think Ahead

Author: Cristy Kidgell

Read time: 9 minutes Well folks, we’re almost at the end of another year – and is it just us or does it feel like January was about 5 minutes ago?? But you know what they say: time flies when you’re having fitness fun! (Yes okay, we tweaked that a little…) Besides thinking about how […]

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Business and Marketing

December 04 2023

7 min read

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. A personal trainer app can simplify your business operations and boost your income, making your daily […]

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Business and Marketing

November 15 2023

9 min read

BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS

Author: Bobby O'Connell

If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]

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Business and Marketing

November 08 2023

7 min read

Improve the health of your business using recurring payments

Author: Bobby O'Connell

Are you spending too much time chasing down payments? Are you using Excel spreadsheets and notebooks to keep track of your clients and their dues? We hate to break it to you, but you may be causing yourself unnecessary stress. The good news is there’s something you can do about it! You’ve tailored your services […]

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Business and Marketing

October 15 2023

11 min read

Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business

Author: Bobby O'Connell

Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Using a personal trainer app can help you […]

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Business and Marketing

August 21 2023

6 min read

How to Be a Successful Personal Trainer with Technology

Author: Bobby O'Connell

SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]

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Business and Marketing

August 14 2023

8 min read

Virtually Unstoppable: Venturing Into Virtual Training

Author: Bobby O'Connell

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

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Business and Marketing

August 09 2023

3 min read

Marketing Your Personal Training Business?

Author: Bobby O'Connell

THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]

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Business and Marketing

August 07 2023

8 min read

ChatGPT: your new fitness business buddy

Author: Bobby O'Connell

Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]

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Business and Marketing

July 06 2023

4 min read

Networking for coaches & trainers: the do’s and don’ts

Author: Bobby O'Connell

Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships.  Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]

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