Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
TrueCoach Blog: Business and Marketing
ChatGPT: your new fitness business buddy
Author: Bobby O'Connell
Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]
Networking for coaches & trainers: the do’s and don’ts
Author: Bobby O'Connell
Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]
Rise Above the Rest: Getting Noticed in a Crowd of Personal Trainers
Author: Bobby O'Connell
It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to […]
TrueCoach Partnership Spotlight: National Council on Strength & Fitness
Author: Bobby O'Connell
The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]
How to use facebook for personal trainers
Author: Bobby O'Connell
Taking Your Facebook Business Account to the Next Level Facebook. The OG of social media. Boasting 18 years in the game and the most users of any social media platform, it’s no wonder it’s the go-to platform for most businesses to build brand awareness. Business ads have the potential to reach 2.14 billion people.1 Until just […]
How to use TikTok for personal trainers
Author: Bobby O'Connell
Taking Your TikTok Account to the Next Level The newcomer to social media platforms―TikTok, has its fair share of controversy. Even after the threat of banishment by the Trump administration, TikTok has become one of the front-runners in social media. It began taking the US by storm during COVID, garnering the most downloads of any […]