Runners love to run, compete, and perform well in their events. That’s the entire purpose of running in the first place: to enjoy the process and to shine when the lights are on in competition. Running is likely the most highly performed physical activity across the globe, which is great since it gets people moving. The problem? Most people abuse running by taking on way too much volume and forget about …
How To: Bench Press
The bench press is the exercise that everyone thinks of every Monday when they’re going to the gym. In short, it’s a gym classic. It’s known for helping people develop massive upper body strength, muscle and power, primarily in the chest and shoulders. The best part? It’s as simple as pressing weight off of your chest. The challenge though is that most people leave a lot on the table in terms of getting the …
New Exercise Spotlight: Ipsilateral Split Squat & Reverse Lunge
Split squats and reverse lunges are commonly performed with an athlete holding one dumbbell or kettlebell in each hand. Naturally, this allows for an even distribution of weight on each side to help with balance and stability. After that, we typically have our athletes use a variety of other holds, loading patterns and positions such as: Goblet, Front Rack, 1-Arm Front Rack or 1-Arm Offset. But, what about loading …
Support Your New Year’s Resolutions by Developing Consistent Health Habits
It’s a new year. 2022 is here. This means that we’ll be seeing New Year's resolutions and goals coming in waves related to fitness, nutrition, health, and performance. Just remember, the most potent “secret” to achieving them all is consistency. That’s the key. In order to support your New Year’s resolutions, let’s identify 4 key areas that you can begin targeting in your approach: Strength …
Built on Fitness Show Episode 6 Recap: Attracting Your Clients Back Through a Pandemic
A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
How to Optimize Your Clients’ Resolutions With TrueCoach
It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …
Built On Fitness Show Episode 5 Show Summary: Social Media Marketing Strategies
To grow your studio, you need to go where the people are. And the people are on Facebook and Instagram. In episode five, Stu and Raechel dive into social media strategies that studio owners can implement today. And spoiler alert: It’s not just about paid ads. Organic, guerilla marketing is where we all need to begin. Go Organic For studio owners who don’t have at least $900 per month to spend on social …
Built On Fitness Show Episode 4 Show Recap: The Rise of Tech + Crisis Communication
Since the onset of the global pandemic, tech has taken over. Companies like Peloton, Mirror, and Tempo have made it easy and fun to train from your living room. And it begs the question: Should brick-and-mortar studio owners be worried that at-home training will put them out of business? Both Stu and Raechel don’t think so. But they do advise studio owners to take out their pen and paper, and do some big-time …
How to Build a Social Presence During the Holidays
Within the last decade, social media has grown to become a pinnacle of health and fitness advertising. 10-20 years ago, doing an “Instagram Workout” and buying fitness clothes and equipment from social media was not common practice. Nowadays some of the leaders in the fitness industry have started and grown with great success by accumulating a following on social media. Whether you are new to the social media game, …
How to Get Noticed in Inboxes During the Holidays.
Growing a health and fitness business in the middle of the holiday season can be difficult. However, emails can be one of your greatest resources to expand and reinforce your membership this holiday season. Emails can also be a great way to promote your holiday fitness offer to new and existing clients. The more quality emails you can get out of a targeted audience, the better chance you have of capitalizing on …