Poor ankle dorsiflexion range of motion often gets the blame as being problematic in weight lifters, gym goers, and people experiencing pain but are we actually screening to see if we have sufficient mobility before placing the blame? There are many reasons why someone’s movement pattern can be problematic and lack of ankle mobility is just one of them. The joint-by-joint approach developed by physical therapist …
Marketing Without Social Media
Social media is but one tool in the toolbelt of great marketing. It should not be the only tool used. This would be like your contractor showing up to build your house with only a hammer. Extremely useful, but building a house aka your overall marketing strategy, needs many more tools. Why do so many gym owners and fit-pros rely so heavily on social media? The answer…It’s easy. Instant …
When Should You Seek Help For An Injury?
For those reading this, I think we can all admit that at some point in time we’ve experienced some sort of injury or discomfort that has limited our ability. Whether it’s in the gym, or even with basic daily tasks, the mental and physical fatigue we experience when dealing with an injury can be exhausting. What can be more exhausting is then trying to figure out if you should wait things out till they get better, or …
5 Ways to Make Sure Your Clients Train Hard (Without You Being There)
It’s easy to push your clients when you’re training in person, but how do you accomplish this remotely? How do you get your clients to train with the level of intensity you know they can (and should be)? As an online coach, your clients don’t have the luxury of being with you for all their workouts. In order to help them get the best results possible, you need to find ways to push them without you actually being …
CASE STUDY: Allison McKail
Allison McKail owns a remote coaching business that helps clients reach their maximum physical potential through a combination of ongoing video calls, individualized fitness plans, and nutritional support. As her business grew, she found herself struggling to receive client payments on-time. She also found herself frustrated with the lack of both automation and workout creation capabilities. McKail had explored a …
Do These 3 Things to Get More Engagement on Your Social Media Posts
Simply put, engagement is attention. It happens when your content sparks someone’s interest enough that they like it, comment on it, message you about it, share it, or unbeknownst to you, talk about it offline. Each of these interactions is valuable, but only when they align with the context of your content and your original reason for posting. What does that mean? When you post on social media, you do so for …
How to Track Your Clients’ Progress for the Best Results (Step by Step)
Doing a great job with the people you’re already working with is *hands down* the single best way to get more clients. Help your clients achieve amazing results and you won’t have to look for business, it’ll come looking for you. If you really want to be a great coach, tracking your clients’ progress for the best results isn’t just an option, it’s a requirement. Setting fitness goals without tracking your progress …
Five Ways to Increase Client Results and Retention You Have Probably Never Considered
As a coach, sometimes it’s hard not to become consumed with the training program you’re writing for your clients—in creating the perfect program for each client’s goals and needs. Because you know if they reach their goals, chances are they’ll want to keep being your client...But long-time strength and conditioning coach and OPEX CEO Carl Hardwick explains getting clients results, and ultimately retaining …
5 of the Best ACL Injury Prevention Exercises
Despite the overwhelming prevalence of ACL injuries in athletes, ACL has become a taboo word for athletes and coaches alike in the fitness industry. So let’s start the conversation! Two questions every coach should be able to answer are: What is an ACL?What can be done to prevent ACL injuries? Let’s start with the first question. ACL stands for anterior cruciate ligament. Broken down, …
How to Decide Which Services You Should Provide Online
If you’re reading this, you’re a coach who loves working with people and you’re looking to build your online business. The problem is you don’t know where to start. Deciding which services you should provide online is a lot like choosing your favorite ice cream at Baskin Robbins. With so many options, it can be an overwhelming task. While there’s no “blueprint” or “one-size-fits-all” prescription when it …