As of 2022, nearly 20% of Americans wear a fitness tracker, with that number more than doubling to almost 45% if you include smartwatches.1 That figure is set to increase as wearable fitness technology has become the number one fitness trend of the year, followed by home gyms.2 Some people may be reluctant to use them, believing them inaccurate, but studies have proven that isn’t true. It has also been proven that …
Marketing Your Personal Training Business?
These Social Media Tips Will Help You Save Time Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand awareness, and customer engagement – especially for personal trainers who are looking to increase …
Instagram for Personal Trainers – 3 Tips to Upgrade your Profile
Social media is a powerful tool all business owners should take advantage of. It doesn’t have to be scary or daunting, but not using it can be detrimental to your training business. As of May 2022, more than 1 billion people worldwide use Instagram monthly. Of those users, more than 1/3 are Millennials and Gen Z, who rank Instagram their go-to platform even over Tik Tok. If you’re not well-versed in Instagram, it’s …
New Exercise Spotlight: Extended Reverse Lunge
Consider the number of times one of your athletes struggles when attempting to perform a 1-Leg RDL (“SLDL”). It’s rarely ever easy and oftentimes takes plenty of repetitions until technique is finally solid. Quite often you’ll see difficulty with avoiding rotation in the hips and also balancing on one leg. Let’s face it: the 1-Leg RDL isn’t an easy exercise. However, it is an important one. Enter: the Extended …
Networking for Coaches & Trainers: The Do’s and Don’ts
Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an authentic person, then each networking opportunity and scenario should be an organic …
What We Do Best: Deliver Killer Workouts
Giving your clients killer workouts that deliver results is the pillar of your fitness business. At TrueCoach, we make it easy to customize and share workouts with clients. The superior functionality of our Program Builder and Exercise Library over our competitors means you can add exercises in just a few clicks and get clients moving. A “one size fits all” approach does not work in the fitness industry. …
Tech-Friendly Training: How Fitness Mirrors Can Be an Asset
Working from home and working out from home have become routine, with many resorting to purchasing in-home gym equipment. As the uses for fitness-based technology become more personal and accessible, many fear in-person connections will become obsolete, but that isn’t the case. Like working situations, working out has simply morphed into a hybrid model of its own. Learn how to embrace change and incorporate fitness …
Common Problems Faced by Online Training Businesses
A training business is one of the most rewarding types of businesses you can start. With the right strategy, resources, mentorship, and commitment, you can thrive in the online space. You’ll be able to help people across the globe achieve their health goals from the comfort of your home. More than the money, your clients’ testimonials will be a true indicator of your success. If you are in the …
The Power of Friends: Creating Effective Referral Campaigns
Personal training referral programs are a great way to unlock more value from your members and grow your membership base. They’re a great promotional strategy for trainers with both big and small client bases, because people value recommendations from friends and family. They want suggestions on where to go and what to try, including the best local personal trainers. To make sure your referral campaign …
4 Tips for Avoiding Coach Burnout
Read more below, but first, sign up for our webinar on Tuesday, April 26 at 2 EST / 1 CST. Master Coach at Functional Body Building, Brianna Lamb, is going to talk all things burnout and how to get back on track. REGISTER HERE Back to our regularly scheduled programming - Burnout is a real thing. For some reason, there is a preconceived notion that strength coaches and personal trainers need to be …