Update 3/16/2020: We encourage all gym owners to take social distancing seriously and if they can, to close their doors until we are on the other side of this. The coronavirus has generated a great deal of attention from all over the world—and that’s putting it lightly. The media is in a frenzy. Travel bans have been issued all across the world. People are actually fighting over toilet paper. As someone in the …
Why Deadlifts?
The importance of incorporating the deadlift into any training or exercise program can’t be overstated. Whether you’re simply bending forward to pick up your kids, pulling the laundry out of the dryer, or doing something far more strenuous, like competing in a powerlifting competition, the deadlift is essential to strengthening key muscle groups and preventing serious injury. Yet we see a lot of people shy away from …
6 Tips to Be Better at Time Management and Content Strategy
There is nothing I hate worse than someone telling me they didn’t do something because they were too busy. I’m not saying you’re not busy, but blaming your inactivity on being busy assumes that nobody else is as busy as you are—and that couldn’t be further from the truth. I hate to be the one to break this to you, but: Everyone is busy. You are not special. With that being said, how are you supposed to …
How To Help Your Clients Set Accurate and Attainable Goals
I believe Michael Cazayoux said it best: “The coach is the steward of the client’s dreams.” That means that your main objective is to help your clients reach their goals. The fitness industry is filled with a lot of white noise these days. There are endless resources, certifications, and training methodologies that make it easy to become obsessed with the number of exercises, sets, and reps to use in organizing …
How To Improve Your Client Experience with TrueCoach Program Builder
Programs provide a framework for a client to progress. Depending on the client’s goals and starting point, you may have found that certain exercises and progressions are ideal to use over and over again. Maybe you like to structure your training weeks in a specific way, or have found a great progression for learning a skill. The program feature lets you assign these routines to groups of clients at one time. …
Yes, You Need Public Speaking Skills as a Trainer—Here Are 3 Tips to Be a Better Presenter
What is it about public speaking that is so damn scary? Public speaking is a base function of nearly every career, industry, and job, yet all around the world, humans’ greatest fear is standing up in front of other humans and talking. Why is it such a big fear? Don’t we all have to do it at some point or another? No matter how much you might try to convince yourself otherwise, there’s no denying that you get the …
Less Science, More Purpose
How To Communicate With Your Clients About Their Training Program I used to try and get clients to care about what I cared out: the science behind things. I would talk to them as if they were training to become personal trainers. I’d blabber on and on about all the concepts that got me excited! Most clients ignored me, some pretended to care, and a very small percentage fed my bias by being super …
Certification Review: Pain-Free Performance Specialist (PPSC)
There are a million and one certifications out there today. In fact, there are so many that it’s hard to know what is worth your time and what isn’t. I’ve done a lot of the dirty work for you already. I’ve attended some excellent certifications, and I’ve also attended some truly excruciating ones—and lived to tell the tale. After I finished the Pain-Free Performance Specialist (PPSC) certification with Dr. John …
Your Personal Story Matters in Your Fitness Business—Here’s How to Tell It
Are you a trainer that hates the sales part of the job? Are you wondering how to grow your business without seeming like a polyester-suit-wearing, used car salesperson? If you don’t want to come off as painfully salesy, then I suggest you better learn how to tell your personal story. Humans are attracted to narrative by nature. We use storytelling in nearly every aspect of our communication and it’s been …
Going Beyond the Basics When Assessing Your Clients
In the world of training and performance, being able to give athletes and clients the most individualized care is what you should strive for. Even when working in a group setting or through a digital platform, you should still understand your clients’ need to get the most out of the time they’re training with you. True individualization of a program starts with a thorough assessment of how a client moves and what …