TrueCoach Blog

Business and Marketing

May 21 2026

8 min read

Tainer Upsells: What to Offer and What to Charge

Author: Clare Hudson

Picture this: You’re working 60+ hours a week, juggling 30+ clients, and still struggling to hit your income goals. Sound familiar? If you’re nodding along, you’re definitely not alone. Most personal trainers hit an income ceiling that feels impossible to break through. The default solution? “Just get more clients!” But here’s the brutal truth. More clients means more time, more stress, and inevitably, more […]

From Our Partners

April 24 2024

6 min read

Which Personal Training Certifications are Right For You?

Author: TrueCoach

Becoming a personal trainer is an exciting venture, but as in any field, knowledge is power. With the fitness industry growing by leaps and bounds, staying competitive means staying educated, and this often begins with the right personal training certification. However, with a plethora of options out there, how do you know which certification is […]

Training Tips

April 22 2024

5 min read

A Personal Trainer’s Guide to Cross-Cultural Communication

Author: TrueCoach

Personal trainers, as guardians of fitness narratives, wield significant influence over the well-being and aspirations of their clients. In an increasingly diverse world, the importance of adept cross-cultural communication cannot be overstated. This guide is crafted for personal trainers keen on enhancing their intercultural competency, recognizing and overcoming implicit biases, and fostering inclusive training environments. […]

Business and Marketing

April 19 2024

8 min read

CULTIVATING A COMMUNITY TO BUILD A BETTER FITNESS BUSINESS

Author: TrueCoach

Running a personal training business (or starting your fitness business) keeps you super busy. Writing programs, running sessions, doing admin, tracking clients, sorting marketing and finances, plus all the other tasks and responsibilities that keep a small business chugging along smoothly. There’s another important aspect that you must devote time and energy to: building a community. Though […]

Business and Marketing

April 17 2024

3 min read

How To Film Workout Videos for Instagram

Author: Bobby O'Connell

In the dynamic world of fitness, video content reigns supreme. From personal trainers to fitness aficionados, creating magnetic workout videos on Instagram can be a game-changing strategy. By leveraging powerful visuals, you can inspire followers, showcase your expertise, and build your brand with unrivaled energy. Pro Tip: Get started with our free Social Media Growth […]

Business and Marketing

April 15 2024

5 min read

5 Fitness Business Ideas To Launch In 2024

Author: Bobby O'Connell

In an era where health and wellness have transcended from buzzwords to a way of life, the fitness industry remains not only robust but also incredibly ready for innovation. Are you an aspiring fitness entrepreneur, coach, or trainer looking to carve your niche in a bustling market? The new year of 2024 beckons with vast […]

Wellness and Nutrition

April 10 2024

5 min read

8 Nutrition Coaching Tips to Keep Clients Motivated

Author: TrueCoach

Navigating the sea of conflicting diet advice and fads, many individuals turn to nutrition coaches for support in their health journey. For fitness enthusiasts, nutritionists, and health coaches, the challenge isn’t just in crafting a meal plan that works on paper, but in ensuring your clients are motivated to stick to it in the long […]

Business and Marketing

April 08 2024

5 min read

Online Training vs In-Person: Seamless Transition Guide

Author: Bobby O'Connell

Personal training has long been an in-person practice, where rapport is built through high-fives and form corrections. These days, the internet has blown open the doors to a world that offers personal trainers limitless reach. Whether you are personal training veteran looking to switch it up and broaden your reach or a new kid on […]

Business and Marketing

April 03 2024

3 min read

Top Bank Accounts and Credit Cards for Personal Trainers

Author: Bobby O'Connell

For personal trainers, managing finances is more than just keeping track of expenses – it’s about leveraging the right financial tools to boost savings, rewards, and overall quality of life. Deciding on the best bank account or credit card is pivotal, and with the fitness industry's unique financial demands, making the right choice can mean substantial rewards. Here’s a list of top financial products that savvy personal trainers should consider integrating into their money management systems.

Business and Marketing

April 01 2024

5 min read

Personal Trainer Taxes: Preparing for Tax Season

Author: Bobby O'Connell

For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.

Business and Marketing

March 25 2024

5 min read

The Most Common Financial Problems Independent Trainers Face

Author: Bobby O'Connell

As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.

Training Tips

March 21 2024

3 min read

Thinking About Switching Your Personal Training Software?

Author: Bobby O'Connell

As fitness enthusiasts, we understand your struggle to find software that manages your clients, monitors their growth, and helps you in creating intense workout sessions. What if your current software is lacking? With the continuous evolution of the fitness industry, you might think of upgrading your software, and the thought can seem challenging. But it’s […]

Training Tips

March 21 2024

6 min read

Life of a Personal Trainer: 5 Reasons to Stay in the Fitness Industry

Author: TrueCoach

In a world where wellness is not just a buzzword but a lifestyle, personal trainers sit at the helm of one of the most revered sectors—fitness. There’s no denying the role these professionals play in sculpting not just bodies, but lifestyles. Yet, with the dawn of each New Year, we find individuals who were once […]

TrueCoach Blog

Tainer Upsells: What to Offer and What to Charge

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