In the competitive world of fitness, acquiring clients as a personal trainer can make or break your business. If you are a personal trainer, health coach, or fitness entrepreneur, you need to know how to attract and retain clients. 

Knowing how to attract clients is crucial for those in the fitness industry. Retaining clients is just as important for long-term success. This comprehensive guide will walk you through proven strategies to get more personal training clients, ensuring your business thrives. 


Starting a personal training business is an exciting venture, but without clients, even the best trainers can struggle. To get clients consistently, plan strategically, market effectively, and genuinely care about helping your target audience achieve their fitness goals. Here, we provide actionable insights and strategies to help you grow your client base and ensure long-term success. 

1. Leverage Your Existing Network 

Your current clients and contacts can be your best asset in attracting new clients. Word of mouth is a powerful tool. Encourage satisfied clients to refer their friends, family, and colleagues. 

Steps to Implement: 

  • Ask for Referrals: Directly ask your clients to refer others. Offer incentives like discounted sessions or free trials for every new client they bring in. 
  • Client Testimonies: Showcase success stories and quotes from your fitness business on your website and social media accounts. 
  • Networking Events: Attend local fitness and health events to connect with potential clients and other professionals in the industry. 
  • Outbound Messaging: The only way for your audience to know that you have room in your client roster is to tell them. By regularly pushing your marketing efforts onto your social media channels, your ideal customers will see you have availability to be hired. 
  • Building Trust: Building relationships with your clients as well as your target audience lets them know you care about them as people, not just in helping them lose weight or gain strength. Helping your audience see you as human makes it infinitely easier to pitch to them down the line.  

2. Optimize Your Online Presence 

In the modern world, fitness professionals must have a good online presence and social media marketing strategy to succeed. Most people search online when they’re interested in personal training services, so your online visibility is crucial. 

Steps to Implement: 

  • Professional Website: Create an engaging and informative website that highlights your services, client testimonials, and success stories. 
  • SEO Optimization: Use targeted keywords like “how to get personal training clients,” “personal training services,” and “reaching their fitness goals” throughout your website content. 
  • Social Media: Regularly post valuable content on platforms like Instagram, Facebook, and LinkedIn. Share client transformations, workout tips, and motivational posts to keep your audience engaged. 

3. Offer Free Trials and Special Promotions 

Free trials and special promotions are excellent ways to attract new clients to your product or service. They give potential clients a risk-free opportunity to experience your services and see the value you provide. 

Steps to Implement: 

  • Free Session: Offer a free first session to new clients. 
  • Discount Packages: Create discounted packages for new clients, like a 10% off on a three-month training plan. 
  • Seasonal Promotions: Run special offers during holidays or the start of a new year. This is a time when many people are looking to start their fitness journey. 

4. Host Group Sessions and Workshops 

Group sessions and workshops can attract a larger audience and showcase your expertise to multiple potential clients at once. By offering high-volume programs, you can offer a lower ticket price. Oftentimes a high-ticket, one-on-one program can be daunting for first-timers. These larger sessions and programs can help introduce loads of clients to your services, and turn them into high-ticket clients down the line! 

Steps to Implement: 

  • Group Fitness Classes: Offer group sessions at a lower rate per person. This not only makes your services more affordable but also introduces you to a larger client base. 
  • Workshops: Host workshops focused on specific topics like weight loss, strength training, or nutrition. Promote these events through social media and local community boards. 
  • Collaborations: Partner with local gyms, health clubs, or wellness centers to co-host events. 

5. Implement Effective Marketing Strategies 

A well-rounded marketing strategy can significantly boost your visibility and attract more clients. Consider integrating both traditional and digital marketing tactics. 

Steps to Implement: 

  • Email Marketing: Build and maintain an email list to send out newsletters, promotions, and fitness tips. 
  • Content Marketing: Start a blog on your website where you can share valuable content related to fitness, nutrition, and personal training. This helps establish you as an expert in the field. 
  • Paid Advertising: Invest in online ads on platforms like Google Ads and Facebook to target potential clients in your area. 

6. Focus on Client Retention 

While attracting new clients is essential, retaining existing clients is equally important. Happy clients are more likely to refer others and continue using your services. One way to focus on client retention is to provide exceptional customer service. 

Make sure to listen to your clients’ needs and concerns, and always strive to exceed their expectations. Offer loyalty programs or discounts for returning clients to show your appreciation for their continued business. Check in with clients often to see how they’re doing with their fitness goals. Give them support and encouragement as they work towards their goals. 

By building strong relationships with your clients, you can create a loyal customer base that will help sustain your business in the long run. Remember, happy clients are not only repeat customers but also valuable advocates for your fitness business.  

Steps to Implement: 

  • Personalized Programs: Tailor training programs to meet the specific needs and goals of each client. 
  • Regular Check-ins: Keep in touch with clients through regular check-ins and progress updates. 
  • Loyalty Programs: Create loyalty programs that reward long-term clients with discounts or exclusive offers. 

7. Utilize Local SEO 

Local SEO helps you attract clients in your immediate area. When someone searches for “personal training services near me,” you want your business to appear at the top of the results. 

Steps to Implement: 

  • Google My Business: Create and optimize your Google My Business profile. Ensure your business information is accurate and encourage clients to leave reviews. Make sure to regularly update your Google My Business profile with accurate information and encourage satisfied clients to leave positive reviews. Listing your business on local directories and websites can also help improve your online presence. 
  • Local Listings: List your business on local directories and fitness-related websites. 
  • Localized Content: Incorporate local keywords into your website content and blog posts. By utilizing local SEO strategies, you can increase your visibility to potential clients who are searching for personal training services in your area. This can help drive more traffic to your website and ultimately lead to more clients walking through your doors. 
  • Additionally, incorporating local keywords into your website content and blog posts can further boost your search engine rankings in your target area. Overall, implementing local SEO tactics can be a cost-effective way to attract new clients and grow your personal training business.  

8. Stay Adaptable and Innovative 

The fitness industry is constantly evolving, and staying ahead of trends can give you a competitive edge. Be open to adopting new techniques and technologies to enhance your services. To keep your personal training business attractive to clients, stay flexible and come up with new ideas. 

Stay updated on new trends in fitness and remain open to using new techniques and technologies in your services. This could include offering virtual training sessions, incorporating wearable fitness technology, or even partnering with nutritionists or wellness coaches to provide a comprehensive wellness package for your clients. 

Stay ahead of the curve to attract new clients and keep current ones. This will help grow your business and reputation in the competitive world of personal training services.  

Steps to Implement: 

  • Virtual Training: Offer online training sessions for clients who prefer to work out from home. 
  • Fitness Apps: Use fitness apps to track client progress and stay connected. 
  • Continuous Updates: Stay updated with the latest fitness trends and techniques through courses and certifications to engage in continuous learning. 


Attracting and retaining personal training clients involves a combination of effective marketing strategies, personalized service, and continuous adaptation to industry trends. Grow your personal training business by using your network, improving your online presence, providing great deals, and making clients happy. 

Ready to take your personal training business to the next level? Explore more articles and resources on our website for additional tips and strategies for business growth. Together, let’s help more people achieve their fitness goals and transform their lives. 

By following these strategies, you’ll be well on your way to building a successful personal training business. Remember, the key is consistency and a genuine commitment to helping your clients succeed. 

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Article by TrueCoach

First published: May 22 2024

Last updated: May 22 2024