Harness the holiday hype: use Thanksgiving and Black Friday to boost your fitness business

Author: Bobby O'Connell

Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Using a personal trainer app can help you […]

How to Be a Successful Personal Trainer with Technology

Author: Bobby O'Connell

SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]

Virtually Unstoppable: Venturing Into Virtual Training

Author: Bobby O'Connell

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

Marketing Your Personal Training Business?

Author: Bobby O'Connell

THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]

ChatGPT: your new fitness business buddy

Author: Bobby O'Connell

Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]

Networking for coaches & trainers: the do’s and don’ts

Author: Bobby O'Connell

Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships.  Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]

TrueCoach Partnership Spotlight: National Council on Strength & Fitness

Author: Bobby O'Connell

The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]

How to use facebook for personal trainers

Author: Bobby O'Connell

Taking Your Facebook Business Account to the Next Level Facebook. The OG of social media. Boasting 18 years in the game and the most users of any social media platform, it’s no wonder it’s the go-to platform for most businesses to build brand awareness. Business ads have the potential to reach 2.14 billion people.1 Until just […]

How to use TikTok for personal trainers

Author: Bobby O'Connell

Taking Your TikTok Account to the Next Level The newcomer to social media platforms―TikTok, has its fair share of controversy. Even after the threat of banishment by the Trump administration, TikTok has become one of the front-runners in social media. It began taking the US by storm during COVID, garnering the most downloads of any […]