How To Charge Top Dollar For Online Personal Training

Author: Bobby O'Connell

With the explosion of digital platforms, the fitness industry has rapidly embraced the shift towards online workout programs and personal training sessions. For personal trainers and fitness entrepreneurs, this presents a unique opportunity to expand their services and tap into a global market. But with competition on the rise, the question becomes, how do you […]

5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business 

Author: Bobby O'Connell

Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you're looking to build your online business, here are five steps you can take, inspired by Reynolds' transformation.

Wellness Influencers: Top Picks to Follow

Author: Bobby O'Connell

In a world brimming with stressors and challenges, maintaining personal wellness is more important than ever. Influencers who focus on well-being can provide the motivation and inspiration we need to stay healthy in body, mind, and spirit. The right influencer can help you find balance, get fit, eat well, and live a truly holistic life. In 2024, these seven wellness influencers are at the top of their game and are must-follows for anyone looking to enhance their lifestyle. 

Black Fitness Influencer Coaches to Follow on Instagram

Author: Bobby O'Connell

In an era where social media vastly shapes our perception of the world, seeking out representation across platforms has become a crucial part of a media diet. This is especially true in industries like fitness, where motivation, guidance, and inspiration are key to promoting healthy lifestyles. For many, Instagram serves as a daily source of […]

IF YOU CREATE IT, THEY WILL COME: CRAFTING ENGAGING PERSONAL TRAINING CONTENT

Author: TrueCoach

The ghostly whisper in the classic 1989 film Field of Dreams was right. It was talking about a baseball field and we’re talking about compelling marketing content, but the message is the same: make it appealing, make it useful, and give them what they want. You may already be regularly posting content, or maybe you’re wondering how to […]

Building a Social Media Strategy: Make Every Post Count

Author: Bobby O'Connell

Yep, we understand all too well that keeping up with your marketing and social media posts takes time and energy. Which is exactly why you want to make sure that all of your marketing efforts are carefully considered and planned out to ensure they are working hard to create a strong online presence, build relationships […]

How to Build a Successful Coaching Business

Author: TrueCoach

Here’s a scenario: You’re a motivated and certified personal trainer ready to start your own coaching business. First of all… CONGRATULATIONS! 🎉 What an amazing achievement and an exciting start to the year. We’re super excited for you! Starting your own small business can be fun, stressful, rewarding, scary, exhilarating, frustrating, <add your own adjective – it’s […]

Future of Personal Training: Look Back, Think Ahead

Author: Cristy Kidgell

Read time: 9 minutes Well folks, we’re almost at the end of another year – and is it just us or does it feel like January was about 5 minutes ago?? But you know what they say: time flies when you’re having fitness fun! (Yes okay, we tweaked that a little…) Besides thinking about how […]

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. A personal trainer app can simplify your business operations and boost your income, making your daily […]

BUILDING BUSINESS MUSCLE: FINANCIAL FITNESS FOR PERSONAL TRAINERS

Author: Bobby O'Connell

If you surveyed one million people and asked them to list three activities they think are the most fun, it’s highly unlikely that ‘creating a budget’ would get even a single mention. However, when it comes to ensuring that your personal training business not only survives, but thrives and grows, then you need to embrace financial planning […]

Improve the health of your business using recurring payments

Author: Bobby O'Connell

Are you spending too much time chasing down payments? Are you using Excel spreadsheets and notebooks to keep track of your clients and their dues? We hate to break it to you, but you may be causing yourself unnecessary stress. The good news is there’s something you can do about it! You’ve tailored your services […]