Personal Trainer Taxes: Preparing for Tax Season

Author: Bobby O'Connell

For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.

The Most Common Financial Problems Independent Trainers Face 

Author: Bobby O'Connell

As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.

Thinking About Switching Your Personal Training Software?

Author: Bobby O'Connell

As fitness enthusiasts, we understand your struggle to find software that manages your clients, monitors their growth, and helps you in creating intense workout sessions. What if your current software is lacking? With the continuous evolution of the fitness industry, you might think of upgrading your software, and the thought can seem challenging. But it’s […]

How To Charge Top Dollar For Online Personal Training

Author: Bobby O'Connell

With the explosion of digital platforms, the fitness industry has rapidly embraced the shift towards online workout programs and personal training sessions. For personal trainers and fitness entrepreneurs, this presents a unique opportunity to expand their services and tap into a global market. But with competition on the rise, the question becomes, how do you […]

5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business 

Author: Bobby O'Connell

Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you're looking to build your online business, here are five steps you can take, inspired by Reynolds' transformation.

Wellness Influencers: Top Picks to Follow

Author: Bobby O'Connell

In a world brimming with stressors and challenges, maintaining personal wellness is more important than ever. Influencers who focus on well-being can provide the motivation and inspiration we need to stay healthy in body, mind, and spirit. The right influencer can help you find balance, get fit, eat well, and live a truly holistic life. In 2024, these seven wellness influencers are at the top of their game and are must-follows for anyone looking to enhance their lifestyle. 

Black Fitness Influencer Coaches to Follow on Instagram

Author: Bobby O'Connell

In an era where social media vastly shapes our perception of the world, seeking out representation across platforms has become a crucial part of a media diet. This is especially true in industries like fitness, where motivation, guidance, and inspiration are key to promoting healthy lifestyles. For many, Instagram serves as a daily source of […]

IF YOU CREATE IT, THEY WILL COME: CRAFTING ENGAGING PERSONAL TRAINING CONTENT

Author: TrueCoach

The ghostly whisper in the classic 1989 film Field of Dreams was right. It was talking about a baseball field and we’re talking about compelling marketing content, but the message is the same: make it appealing, make it useful, and give them what they want. You may already be regularly posting content, or maybe you’re wondering how to […]

Building a Social Media Strategy: Make Every Post Count

Author: Bobby O'Connell

Yep, we understand all too well that keeping up with your marketing and social media posts takes time and energy. Which is exactly why you want to make sure that all of your marketing efforts are carefully considered and planned out to ensure they are working hard to create a strong online presence, build relationships […]

How to Build a Successful Coaching Business

Author: TrueCoach

Here’s a scenario: You’re a motivated and certified personal trainer ready to start your own coaching business. First of all… CONGRATULATIONS! 🎉 What an amazing achievement and an exciting start to the year. We’re super excited for you! Starting your own small business can be fun, stressful, rewarding, scary, exhilarating, frustrating, <add your own adjective – it’s […]

Future of Personal Training: Look Back, Think Ahead

Author: Cristy Kidgell

Read time: 9 minutes Well folks, we’re almost at the end of another year – and is it just us or does it feel like January was about 5 minutes ago?? But you know what they say: time flies when you’re having fitness fun! (Yes okay, we tweaked that a little…) Besides thinking about how […]

TRUECOACH: YOUR PARTNER ON THE PATH TO FINANCIAL FORTITUDE

Author: TrueCoach

Estimated read time: 7 mins If you’ll excuse us blowing our own trumpet for a moment (🎺toot toot!) it’s time for a chat about the essential, invaluable, yes, even fabulous benefits that TrueCoach provides for anyone running a personal training business. A personal trainer app can simplify your business operations and boost your income, making your daily […]