Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
TrueCoach Blog: Business and Marketing
The Key to Growth: Lead Generation for Coaches and Personal Trainers
Author: Bobby O'Connell
As a coach or personal trainer, you’re passionate about helping others achieve their fitness goals. But to grow your business and reach more clients, you need a robust lead generation strategy. Lead generation–attracting and converting potential clients into actual customers–is crucial for business growth and success in the competitive fitness industry. In this article, we’ll […]
How Workout Challenges Can Increase Your Bottom Line
Author: Bobby O'Connell
In the hustle and bustle of fitness, personal trainers often find themselves juggling not only the weight of their clients but also the financial weight of their own careers. But what if I told you that there’s a golden ticket, lying in plain sight, that can boost your income without adding extra hours? Enter the […]
10 Profit-Driven Upsell Strategies for Fitness Coaches
Author: Bobby O'Connell
In the realm of fitness coaching, the path to client transformation doesn't end with the session's buzzer-beater. It's what happens after the workout, away from the gym floor, and the coaching session that can substantially elevate both your clients' results and your business revenue. Harnessing the power of one-time upsells is your secret weapon in fostering continued growth, for both your clients and your coaching enterprise. With the right strategy, each customer interaction presents an opportunity not just to cap off a sale but to enrich the overall service experience. Here, we unpack ten tactical one-time upsells that suit the diverse needs of your clientele, leveraging these unique offers to fortify retention and your bottom line.
How to Get and Create an LLC for Your Personal Training Business
Author: Bobby O'Connell
Starting a personal training business is an exciting venture. However, as you grow your client base and expand your services, protecting your personal assets and establishing credibility becomes crucial. Here’s how forming a Limited Liability Company (LLC) can help you achieve that, along with a comprehensive guide to getting started. What is an LLC? A […]
How to Promote Your Fitness Business on Social Media as a Personal Trainer
Author: Bobby O'Connell
In today’s digital age, social media has become an indispensable tool for personal trainers and coaches. It’s not just about posting workout videos or motivational quotes; it’s about building a brand, engaging with your audience, and driving real business results. If you’re a personal trainer or health and wellness coach looking to expand your reach […]
How To Craft Personal Training Business Names that Resonate and Attract
Author: Bobby O'Connell
Choosing the perfect name for your personal training business is not just a task—it’s an opportunity to define your brand’s identity, stand out in the competitive fitness industry, and make a lasting impression on potential clients. This is your first step to greatness. Your business name is your rally cry, the banner under which your […]
How To Move Your Fitness Business Online In 8 Steps
Author: Bobby O'Connell
Introduction The fitness industry has seen a significant shift towards online platforms in recent years. With the rise of digital technology and the impact of global events like the COVID-19 pandemic, more fitness businesses are moving online to stay competitive and reach a wider audience. Transitioning your fitness business online can help you tap into […]
6 Reasons To Stay In The Fitness Industry
Author: Andrew Coates
Have you ever stressed over the security and stability of your personal training income? Even before Covid-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never […]
Why Personal Trainers Should Transition to Online Coaching
Author: Bobby O'Connell
In an age where digital transformation is redefining industries, the fitness world is no exception. The demand for online fitness services is skyrocketing, driven by factors like convenience and accessibility. Personal trainers are uniquely positioned to thrive in this shift, leveraging their expertise to tap into a burgeoning market of virtual personal training. The Benefits […]
How to Start a Personal Training Business and Stay Successful in the Fitness Industry
Author: Bobby O'Connell
The fitness industry has seen exponential growth over the past decade, offering a wealth of opportunities for aspiring personal trainers. With the rise of health consciousness and the pursuit of fitness goals, the demand for personal training services has skyrocketed. Whether you’re a fitness enthusiast looking to turn your passion into a career or a […]
7 Things I Wish I Did Earlier In My Career
Author: Andrew Coates
No successful path is unobstructed. If I were asked “What would I do differently in my career?”, my first answer would be “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum […]
5 Lies You Tell Yourself Why You Aren’t Creating And Sharing Content
Author: Andrew Coates
You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being […]