TrueCoach Blog: Business and Marketing

Business and Marketing

April 15 2026

8 min read

The Hidden Costs of Running an Online Coaching Business

Author: Clare Hudson

Online coaching is often positioned as the dream business model. No rent. No commute. No gym split. Just your laptop, your knowledge, and clients from anywhere in the world. On paper, it sounds like a high-margin, low-cost business. But here’s the reality many coaches run into: They’re working more than ever, signing clients, bringing in revenue, and still wondering why their profits don’t reflect […]

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Business and Marketing

June 13 2024

11 min read

Referral Mastery: Playing The Long Game

Author: Andrew Coates

Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a […]

Business and Marketing

June 12 2024

4 min read

How Automation Can 10x Your Income

Author: Bobby O'Connell

In the fast-paced world of fitness and wellness, personal trainers and health coaches often find themselves juggling multiple tasks to keep their business running smoothly. With the dawn of automation tools, personal training businesses can streamline their operations, save time, and focus on what they do best – helping clients achieve their health goals. Whether […]

Business and Marketing

June 10 2024

5 min read

Moving Your First Client Online

Author: Bobby O'Connell

Introduction Running a hybrid fitness business model can transform your life, leaving you with more money in your pocket and a better work-life balance compared to the grind of showing up every day at a big-box gym. Transitioning your first client from in-person to online can be daunting, but this simple guide is here to […]

Business and Marketing

June 04 2024

3 min read

Will AI Replace Personal Trainers? A Deep Dive into the Future of Fitness

Author: Bobby O'Connell

In an era where technology is rapidly evolving, the health and fitness industry is not left behind. The prevalence of Artificial Intelligence (AI) in our daily lives has sparked a vital conversation among personal trainers, health-tech enthusiasts, fitness coaches, and entrepreneurs alike. The burning question on everyone’s mind is, “Will AI replace personal trainers?” This […]

Business and Marketing

May 30 2024

15 min read

How to Get Clients as a Personal Trainer

Author: Bobby O'Connell

It seems you can barely jog around the block these days without tripping over a new personal training business. The health and fitness industry is on the rise and more and more people are making personal training a career. With so many people are prioritizing their health and wellbeing. You need to be proactive and […]

Business and Marketing

May 30 2024

20 min read

How 6 Successful Coaches Built Their Social Media Following

Author: Andrew Coates

Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see following size as a metric of credibility in our world. We have 2 choices. Pointlessly complain about people with large followings who share bad information or learn how reputable fitness professionals built their […]

Business and Marketing

May 29 2024

4 min read

Do You Need Personal Training Insurance?

Author: Bobby O'Connell

In the dynamic and rewarding field of personal training, safeguarding your career with the right insurance can be a game-changer. Whether you’re just starting out or have years of experience, personal training insurance is an essential investment to protect both you and your clients. This comprehensive guide will walk you through the importance of personal […]

Business and Marketing

May 27 2024

3 min read

The Top 4 Ways AI Has Impacted The Fitness Industry

Author: Bobby O'Connell

The integration of Artificial Intelligence (AI) into the fitness sector is revolutionizing how we approach personal training, nutrition, and overall wellness. For personal trainers, fitness coaches, fitness entrepreneurs, health coaches, and nutrition coaches, understanding these technological advancements is not just about keeping up with the trend; it’s about harnessing these innovations to enhance client experiences, […]

Business and Marketing

May 22 2024

7 min read

How to Get Personal Training Clients: Strategies for Success

Author: Bobby O'Connell

In the competitive world of fitness, acquiring clients as a personal trainer can make or break your business. If you are a personal trainer, health coach, or fitness entrepreneur, you need to know how to attract and retain clients. Knowing how to attract clients is crucial for those in the fitness industry. Retaining clients is […]

Business and Marketing

May 20 2024

3 min read

8 Best ChatGPT Prompts for Personal Trainers

Author: Bobby O'Connell

As a personal trainer, staying connected with your clients and maintaining robust engagement is crucial for their progress and your business growth. ChatGPT, an AI-powered conversational tool, can be a game-changer in this regard. Whether it’s daily check-ins, social media interaction, or sharing valuable fitness tips, ChatGPT can assist you in crafting the perfect messages […]

Business and Marketing

April 29 2024

3 min read

Coach Q&A With Dr.Chris McElderry

Author: Bobby O'Connell

We sat down with Neurologic Clinical Specialist and TrueCoach ambassador Dr.Chris McElderry (@theneuroguy_dpt) to see how he utilizes TrueCoach as a physical therapist to build his business and serve unique populations. Here’s what he had to say. Q: How do you use TrueCoach? A: I utilize TrueCoach to remotely program daily workouts and wellness sessions […]

Business and Marketing

April 19 2024

8 min read

CULTIVATING A COMMUNITY TO BUILD A BETTER FITNESS BUSINESS

Author: TrueCoach

Running a personal training business (or starting your fitness business) keeps you super busy. Writing programs, running sessions, doing admin, tracking clients, sorting marketing and finances, plus all the other tasks and responsibilities that keep a small business chugging along smoothly. There’s another important aspect that you must devote time and energy to: building a community. Though […]