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FRSA CSM
Marketing and Communications Manager - TrueCoach
Business and Marketing
Author: Bobby O'Connell
In today’s competitive fitness industry, having the right fitness coaching tools can be a game-changer for personal trainers and coaches. From streamlining client communication to managing payments, the right tech can save you time, increase your revenue, and elevate your client experience. Here are the five must-have tools every fitness coach should consider: Tool 1: […]
Business and Marketing
Author: Bobby O'Connell
In today’s fast-paced fitness industry, staying ahead means embracing innovation. Artificial Intelligence (AI) is revolutionizing the way personal trainers and coaches create workout programs, manage clients, and grow their businesses. By leveraging AI, you can build personalized fitness programs efficiently, ensure client satisfaction through better results, and ultimately maximize your revenue. Let’s explore how AI […]
Business and Marketing
Author: Bobby O'Connell
Introduction to Facebook Ads for Personal Trainers Facebook is home to over 2.9 billion users, making it one of the most powerful platforms for personal trainers looking to expand their client base. With Facebook Ads, you can precisely target those individuals who are most likely to need your services, whether it’s strength training, weight loss, […]
Business and Marketing
Author: Bobby O'Connell
Do you want to see your personal training business thrive? The fitness industry is highly competitive, and standing out requires innovative and effective marketing strategies. Whether you’re a seasoned fitness instructor or just starting, this guide will provide you with actionable marketing ideas designed to attract more clients and grow your business. Why Marketing Your […]
Business and Marketing
Author: Bobby O'Connell
In the high-energy world of CrossFit, a strong community is the backbone that supports and sustains every gym. Building a sense of camaraderie and inclusivity can make a significant difference in member retention and overall gym culture. Whether you’re a CrossFit enthusiast, a gym owner, or a fitness community leader, understanding how to foster and […]
Training Tips
Author: Andrew Coates
Online training now feels mainstream but it wasn’t long ago where the average person didn’t know online personal training existed let alone an option they would consider.
Business and Marketing
Author: Bobby O'Connell
In the competitive world of fitness, standing out as a CrossFit gym is no small feat. With so many gyms vying for attention, effective marketing is not just beneficial—it’s essential. But what makes the fitness industry particularly challenging? It’s the need to constantly engage a diverse audience while staying true to the core values of […]
Business and Marketing
Author: Andrew Coates
Coaches with large social media followings love to tell you that you don’t need a large social media following to be a successful online coach. Are they right? Technically yes(though it can help – more on this later). What really matters? Relationships with people that like and trust you who know what you do. And […]
Business and Marketing
Author: Bobby O'Connell
Are you a personal trainer looking to take control of your income and pave a path to financial freedom? Welcome to a revolution in the world of fitness finance. Let’s walk through how to use the Personal Trainer Income Calculator, and unlock your potential for a much greater financial future. No more guesstimating or flying […]
Business and Marketing
Author: Bobby O'Connell
The world of personal training is more competitive than ever. Thousands of trainers are vying for the attention of fitness enthusiasts, each hoping to convert leads into long-term clients. But how can you stand out? The secret lies in mastering the art of lead generation and client retention. In this comprehensive guide, we’ll explore strategies […]
Business and Marketing
Author: Bobby O'Connell
As a coach or personal trainer, you’re passionate about helping others achieve their fitness goals. But to grow your business and reach more clients, you need a robust lead generation strategy. Lead generation–attracting and converting potential clients into actual customers–is crucial for business growth and success in the competitive fitness industry. In this article, we’ll […]
Business and Marketing
Author: Bobby O'Connell
In the hustle and bustle of fitness, personal trainers often find themselves juggling not only the weight of their clients but also the financial weight of their own careers. But what if I told you that there’s a golden ticket, lying in plain sight, that can boost your income without adding extra hours? Enter the […]