Bobby O'Connell

FRSA CSM

Marketing and Communications Manager - TrueCoach

Bobby O'Connell is a dynamic marketing and creative leader with over a decade of experience driving strategies for global brands in the fitness, hospitality, and consumer goods industries. Currently serving as the Head of Marketing at Xplor Technologies and TrueCoach, Bobby combines his passion for fitness and wellness with his expertise in brand development, performance marketing, and customer engagement. A certified personal trainer and endurance athlete, Bobby is deeply rooted in the fitness industry. As a Team USA triathlete and advocate for health and wellness, he brings a unique perspective to his work, blending firsthand fitness expertise with cutting-edge marketing insights. Bobby’s experience spans launching innovative fitness solutions, leading digital transformation projects, and creating campaigns that resonate with trainers and clients alike. Bobby also holds certifications in Scrum and Digital Marketing and a diploma in Brand Management from the University of London. A Fellow of the Royal Society of the Arts, he is committed to advancing innovation and collaboration within the industries he serves. Whether crafting marketing strategies or mentoring emerging professionals, Bobby’s mission is to empower fitness businesses to thrive in a fast-changing landscape while inspiring others to prioritize health and wellness in their lives.

Articles by Bobby O'Connell

Reviews and Rankings

Best Personal Trainers in Leeds (2025 Edition)

Author: Bobby O'Connell

Leeds boasts a vibrant fitness community, with numerous personal trainers offering tailored services to help individuals achieve their health and wellness goals. While large gyms provide general access, the city’s top personal trainers deliver customised programs, expert guidance, and accountability that drive real results. In 2025, many of these professionals are leveraging TrueCoach, a leading […]

best personal trainer London

Reviews and Rankings

Best Personal Trainers in London (2025 Edition)

Author: Bobby O'Connell

London’s fitness landscape is ever-evolving, with a plethora of personal trainers offering bespoke services to meet diverse health and wellness goals. While big-box gyms provide general access, the city’s top personal trainers deliver tailored programs, expert guidance, and accountability that drive real results. In 2025, many of these professionals are leveraging TrueCoach, a leading personal […]

Business and Marketing

Los 10 Mejores Software de Gestión para Gimnasios en España

Author: Bobby O'Connell

En un mercado fitness cada vez más exigente, disponer del software adecuado es clave para ofrecer una experiencia profesional, eficiente y moderna. Desde la automatización de pagos hasta el seguimiento de clientes, estos sistemas permiten a los gimnasios operar de forma más inteligente. A continuación, te presentamos las 10 mejores soluciones de software para gimnasios […]

Training Tips

Your Guide to Earning a Personal Training Certification 

Author: Bobby O'Connell

If you’re passionate about fitness and helping others achieve their health goals, becoming a certified personal trainer is the first step to launching a successful career in the industry. A personal training certification not only validates your expertise but also opens doors to job opportunities, higher earning potential, and professional growth.  The demand for certified […]

Reviews and Rankings

4 Fitness Trends That Will Shape 2025 

Author: Bobby O'Connell

Introduction  The fitness industry is constantly evolving, with new technologies, methodologies, and client preferences shaping the way trainers and gym owners operate. Staying ahead of these trends is essential for personal trainers, gym owners, and online coaches looking to adapt, innovate, and grow their businesses.  2025 is set to bring major shifts in how people […]

Reviews and Rankings

Top 9 AI Tools For Personal Trainers

Author: Bobby O'Connell

Introduction   Artificial Intelligence (AI) is no longer a futuristic concept. It has become an essential tool for personal trainers to grow their business. AI-powered platforms can help with everything from workout programming and nutrition planning to client management and marketing automation.  In 2025, fitness AI technology in fitness has advanced significantly. Making it easier than […]

Training Tips

How to Become a Personal Trainer in Arizona 

Author: Bobby O'Connell

If you’re passionate about fitness and helping others achieve their health goals, becoming a personal trainer in Arizona can be a rewarding career path. Arizona’s industry for fitness professionals is booming, with an increasing number of people investing in their health and wellness. The state’s year-round warm climate, access to outdoor fitness spaces, and expanding gym culture make it a prime location for launching a personal training career. 

image of a personal trainer experiencing the benefits of being a personal trainer with a blue yoga mat and a green water bottle

Training Tips

Top Benefits of Being a Personal Trainer (And How to Maximize Them) 

Author: Bobby O'Connell

Introduction  Becoming a personal trainer is more than just a career—it’s a chance to combine your passion for fitness with helping others achieve their goals. From flexible schedules to endless growth opportunities, personal training offers a variety of rewards that make it one of the most fulfilling professions out there.  If you’re actively researching the […]

Business and Marketing

How to Launch Your Personal Training Business in 2025: A Step-by-Step Guide 

Author: Bobby O'Connell

Launching your personal training business is an exciting journey—but it can feel overwhelming without a clear roadmap. From certifications to marketing and building a client base, there are many steps to tackle. This guide will walk you through every stage of starting your business, with insights from our Launching Your Personal Training Business eBook to […]

Business and Marketing

Crafting the Perfect Personal Trainer Consultation Form – Free Template

Author: Bobby O'Connell

As a personal trainer, understanding your clients’ needs, goals, and limitations is critical to their success—and yours. A well-crafted personal trainer consultation form serves as the cornerstone for designing effective training programs and building trust. In this blog, we’ll dive deeper into the value of a consultation form, guide you through creating one, and detail […]

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