Bobby O'Connell

FRSA CSM

Marketing and Communications Manager - TrueCoach

Bobby O'Connell is a dynamic marketing and creative leader with over a decade of experience driving strategies for global brands in the fitness, hospitality, and consumer goods industries. Currently serving as the Head of Marketing at Xplor Technologies and TrueCoach, Bobby combines his passion for fitness and wellness with his expertise in brand development, performance marketing, and customer engagement. A certified personal trainer and endurance athlete, Bobby is deeply rooted in the fitness industry. As a Team USA triathlete and advocate for health and wellness, he brings a unique perspective to his work, blending firsthand fitness expertise with cutting-edge marketing insights. Bobby’s experience spans launching innovative fitness solutions, leading digital transformation projects, and creating campaigns that resonate with trainers and clients alike. Bobby also holds certifications in Scrum and Digital Marketing and a diploma in Brand Management from the University of London. A Fellow of the Royal Society of the Arts, he is committed to advancing innovation and collaboration within the industries he serves. Whether crafting marketing strategies or mentoring emerging professionals, Bobby’s mission is to empower fitness businesses to thrive in a fast-changing landscape while inspiring others to prioritize health and wellness in their lives.

Articles by Bobby O'Connell

Virtually Unstoppable: Venturing Into Virtual Training

Author: Bobby O'Connell

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

Marketing Your Personal Training Business?

Author: Bobby O'Connell

THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]

ChatGPT: your new fitness business buddy

Author: Bobby O'Connell

Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]

Networking for coaches & trainers: the do’s and don’ts

Author: Bobby O'Connell

Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships.  Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]

TrueCoach Partnership Spotlight: National Council on Strength & Fitness

Author: Bobby O'Connell

The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]

How to use facebook for personal trainers

Author: Bobby O'Connell

Taking Your Facebook Business Account to the Next Level Facebook. The OG of social media. Boasting 18 years in the game and the most users of any social media platform, it’s no wonder it’s the go-to platform for most businesses to build brand awareness. Business ads have the potential to reach 2.14 billion people.1 Until just […]

How to use TikTok for personal trainers

Author: Bobby O'Connell

Taking Your TikTok Account to the Next Level The newcomer to social media platforms―TikTok, has its fair share of controversy. Even after the threat of banishment by the Trump administration, TikTok has become one of the front-runners in social media. It began taking the US by storm during COVID, garnering the most downloads of any […]

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