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Business and Marketing
Author: TrueCoach
Thanksgiving is a time for food, family, friends, and expressing gratitude. While Black Friday and Cyber Monday conjure images of shopping stampedes and online bargain frenzies. For personal trainers, these events also present fantastic opportunities to leverage the existing excitement with timely marketing campaigns and irresistible deals! Consumer behavior and spending change during these holidays, […]
Training Tips
Author: TrueCoach
Imagine wanting to improve your health and fitness, only to feel unwelcome, too different, self-conscious, or that nobody is equipped to handle your individual needs. Unfortunately, this is how many people feel and it creates a real barrier to something that can already take courage and motivation to begin. Diversity, equity, and inclusivity (DEI) within […]
From Our Partners
Author: TrueCoach
Women have had an interesting relationship with fitness throughout history. Often referred to as the ‘weaker sex’, women were discouraged from exerting themselves (unless with constant, physically demanding housework of course, that was considered acceptable *extreme eyeroll*). Sweating was unladylike, exercise was blamed for infertility, and the ‘modest’ fashions of earlier times were restrictive to say the […]
Business and Marketing
Author: TrueCoach
Time is money! It’s an old saying that gets thrown around a lot, but when you apply it to your own daily schedule, it starts to make a lot of sense and shows just how valuable your time is. For the sake of this discussion, let’s say you charge $60 per hour for personal training. […]
Wellness and Nutrition
Author: TrueCoach
Being a certified personal trainer is a rewarding yet demanding role. From giving each client personalized care and attention to managing every facet of your own business, it’s easy to neglect one of the most important contributors to long-term success: your OWN health and wellbeing. You need to be the best version of yourself to […]
Business and Marketing
Author: TrueCoach
Scenario: A personal trainer (let’s call him Ken Carson) is experiencing moderate, consistent success with his one-on-one coaching sessions. Ken’s schedule is pretty packed (there hasn’t been much time for admin and self-care) but he has lost a couple of clients recently. Ken would like to make more money somehow, but only has so many hours in […]
Business and Marketing
Author: TrueCoach
SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]
Business and Marketing
Author: TrueCoach
If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]
Business and Marketing
Author: TrueCoach
THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]
Business and Marketing
Author: TrueCoach
Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]
Business and Marketing
Author: TrueCoach
It’s awesome that you’re doing what you love: helping people to become fitter, healthier versions of themselves! Designing training programs is a challenging reward. Working out alongside your clients is fun and invigorating. Asking them to refer you to their friends and family… now that can be a different story. For some people, it may […]
Business and Marketing
Author: TrueCoach
One of the most important (but time-consuming) aspects of being a personal trainer is finding new clients so that your business can grow and thrive. An often-overlooked marketing resource is existing clients! You’ve already put in a lot of hard work with this group so now it’s time to put them to use as your […]
