You’re at a networking event and you see the person you’ve been dying to meet. You really want to connect with them and pick their brain, but how do you earn it? You’ve tactfully positioned yourself here to meet someone you admire, so once you’re there you want to make the most out of this interaction. But how do you leave a good enough impression to where you potentially leave the door open for more time together in …
Why Everything Mark Fisher Touches Turns Into Unicorns
I recently sat down with Mark Fisher from Mark Fisher Fitness and Business for Unicorns to talk about all things fitness and business. Watch the full interview here and check out the show notes below. Show Notes At the top of the show, Mark talks about his 2 NYC gyms, Mark Fisher Fitness. Mark talks about how the tagline sums up his 2 gyms “serious fitness, for ridiculous humans.” He talks about his …
7 Reasons Your Training Business Isn’t Where You Want It To Be
You’re a good trainer. You’re attending certifications, networking, and the clients you have are seeing big results. But you’re having trouble landing new clients and you don’t want to sound like a used car salesman when promoting your services. Sound familiar? We’re not here to lie to you and pretend you’re just facing some bad luck. There might be something broken in your process. But don’t worry — the quicker …
RIP Fitbot, Long Live TrueCoach!
Fitbot... we had a great run, but we’re excited to announce that as of today, Fitbot is now TrueCoach. The meat on the bones of this rebrand is the launch of our long-awaited iOS app for clients. For the past 3 years our web app has allowed you to access Fitbot on any device with a web browser. This helped us stay lean through a mostly bootstrapped effort without too much outside funding, but the experience a native …
How To Grow Your Revenue With Individual Design
I'm a firm believer that individual design is something every coach and gym owner needs to become familiar with. If implemented correctly, it can help you increase your revenue, employ more coaches, and ultimately create fitter clients. 1. Increase Revenue (support the business) With individual design as a service offering within your group fitness-based microgym, you have strategically placed …
Individualized Program Design Is Here To Stay
True 1-to-1 personal training is here to stay and the coaches, gyms, and fitness professionals embracing this today are experiencing some impressive results, increasing client engagement and retention, and in some cases 3X'ing and 4X'ing their revenue in the process. Delivering 100% individualized personal training programs for all of your clients doesn't have to be a nightmare, if you've got the right systems and …
The Case for Individual Program Design
When a gym swings opens its doors for the first time to the public, the ideal outcome is a membership base large enough to sustain the facility’s success and eventual growth. For the purposes of this post, let’s imagine that the gym in question is a CrossFit location. We recognize that the below principles can apply across a range of small coaching businesses and gyms. Obstacles for Gym Owners CrossFit gyms make …
Kate Brierley Joins TrueCoach
TrueCoach continues to grow! This week we'd like to introduce you to our newest team member, Kate Brierley, the director of customer success at TrueCoach. How did you first get into customer success? My first ‘real job’ was for an e-commerce company as a customer service representative and I found out pretty quickly that answering phone calls and fielding support emails was not where I would thrive. Growing up …
TrueCoach’s 2017 Holiday Gift Guide For Coaches
TrueCoach brings you our 2017 gift guide for the coach in your life this holiday season. Fancy an item in this list? Simply click on the link to purchase! These are not affiliate links, and we don't make any money from the non-TrueCoach items on this list. Program From Anywhere One of the best things about coaching clients remotely is that you can do it from anywhere! Check out the goodies below to help out on that …
Emilie Hester Joins TrueCoach
The TrueCoach team continues to grow! This week we'd like to introduce you to Emilie Hester, full-stack web developer, former gym owner, and the latest addition to TrueCoach. How did you first get into Software Development? Growing up I was constantly following my computer nerd older brother around wanting to do whatever he was doing, even when that included things like using his Commodore 64 to try to hack into …