Ready to start generating more leads, convert more clients, and put your business out there in one simple, easy-to-manage place? Set up your Coach Profile—our latest marketing tool for coaches. Free for TrueCoach users, Coach Profiles are personal landing pages you can create and tailor specifically to your business. Easily design a landing page for your leads with all of your business information: you can add …
Once in a while, you come across an exercise that just makes sense. The Side Plank Crunch is one of those exercises. There’s a ton of benefits with this exercise since it targets several key qualities and skills related to strength and performance. The biggest challenge you’ll face in this movement is maintaining a static position on the bottom side of your body while the top side of your body is performing a …
The deadlift exercise, to some, is considered the king of all exercises. When performed with proper technique and form, there is no debate that the deadlift exercise helps you build full-body strength with a primary focus on the posterior chain of the body (hamstrings, glutes and back). However, most folks miss the boat when it comes to proper execution of technique and form. If you really want to dial in …
Runners love to run, compete, and perform well in their events. That’s the entire purpose of running in the first place: to enjoy the process and to shine when the lights are on in competition. Running is likely the most highly performed physical activity across the globe, which is great since it gets people moving. The problem? Most people abuse running by taking on way too much volume and forget about …
The bench press is the exercise that everyone thinks of every Monday when they’re going to the gym. In short, it’s a gym classic. It’s known for helping people develop massive upper body strength, muscle and power, primarily in the chest and shoulders. The best part? It’s as simple as pressing weight off of your chest. The challenge though is that most people leave a lot on the table in terms of getting the …
Split squats and reverse lunges are commonly performed with an athlete holding one dumbbell or kettlebell in each hand. Naturally, this allows for an even distribution of weight on each side to help with balance and stability. After that, we typically have our athletes use a variety of other holds, loading patterns and positions such as: Goblet, Front Rack, 1-Arm Front Rack or 1-Arm Offset. But, what about loading …
It’s a new year. 2022 is here. This means that we’ll be seeing New Year's resolutions and goals coming in waves related to fitness, nutrition, health, and performance. Just remember, the most potent “secret” to achieving them all is consistency. That’s the key. In order to support your New Year’s resolutions, let’s identify 4 key areas that you can begin targeting in your approach: Strength …
A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …
To grow your studio, you need to go where the people are. And the people are on Facebook and Instagram. In episode five, Stu and Raechel dive into social media strategies that studio owners can implement today. And spoiler alert: It’s not just about paid ads. Organic, guerilla marketing is where we all need to begin. Go Organic For studio owners who don’t have at least $900 per month to spend on social …
