TrueCoach Blog

From Our Partners

May 01 2024

3 min read

Empowering Pre and Postnatal Individuals through Personal Training with Fit4Mom

Author: TrueCoach

The fitness industry is in an exciting state of transformation. Gone are the days of ‘one-size-fits-all’ training regimens, as fitness professionals recognize the importance of specialized programs tailored to diverse populations. However, despite the evident market demand, certain pockets of the fitness landscape remain underserved. Perhaps one of the most significant underserved demographics—and lucrative niches—is […]

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Wellness and Nutrition

September 14 2023

8 min read

Self-care: a necessity for personal trainers

Author: TrueCoach

Being a certified personal trainer is a rewarding yet demanding role. From giving each client personalized care and attention to managing every facet of your own business, it’s easy to neglect one of the most important contributors to long-term success: your OWN health and wellbeing. You need to be the best version of yourself to […]

Business and Marketing

September 06 2023

6 min read

The more the merrier: why you should start offering group training

Author: TrueCoach

Scenario: A personal trainer (let’s call him Ken Carson) is experiencing moderate, consistent success with his one-on-one coaching sessions. Ken’s schedule is pretty packed (there hasn’t been much time for admin and self-care) but he has lost a couple of clients recently. Ken would like to make more money somehow, but only has so many hours in […]

Business and Marketing

August 21 2023

6 min read

Technology and you: a formula for personal training success

Author: TrueCoach

SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts […]

Business and Marketing

August 14 2023

7 min read

Virtually unstoppable: venturing into virtual training

Author: TrueCoach

If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their […]

Business and Marketing

August 09 2023

3 min read

Marketing your personal training business?

Author: TrueCoach

THESE SOCIAL MEDIA TIPS WILL HELP YOU SAVE TIME Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand […]

Business and Marketing

August 07 2023

8 min read

ChatGPT: your new fitness business buddy

Author: TrueCoach

Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you’re requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human […]

Business and Marketing

July 21 2023

4 min read

Asking for referrals without feeling awkward: a brief guide

Author: TrueCoach

It’s awesome that you’re doing what you love: helping people to become fitter, healthier versions of themselves! Designing training programs is a challenging reward. Working out alongside your clients is fun and invigorating. Asking them to refer you to their friends and family… now that can be a different story. For some people, it may […]

Business and Marketing

July 14 2023

4 min read

Reaping the rewards of referrals for personal trainers

Author: TrueCoach

One of the most important (but time-consuming) aspects of being a personal trainer is finding new clients so that your business can grow and thrive. An often-overlooked marketing resource is existing clients! You’ve already put in a lot of hard work with this group so now it’s time to put them to use as your […]

Business and Marketing

July 06 2023

4 min read

Networking for coaches & trainers: the do’s and don’ts

Author: TrueCoach

Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an […]

Training Tips

June 21 2023

6 min read

Using a growth mindset to scale your online personal training business

Author: TrueCoach

As a personal trainer, you know that your clients need to continually push and challenge themselves to achieve better results. The same applies to you and your business! Whether you’re looking to expand your client base, increase your income or simply improve the way you do things, there are strategies you can try that are […]

Business and Marketing

May 29 2023

8 min read

Rise above the rest: getting noticed in a crowd of personal trainers

Author: TrueCoach

It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to […]

Business and Marketing

April 30 2023

1 min read

TrueCoach partnership spotlight: National Council on Strength & Fitness

Author: TrueCoach

The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely […]

TrueCoach Blog

Empowering Pre and Postnatal Individuals through Personal Training with Fit4Mom

Self-care: a necessity for personal trainers

The more the merrier: why you should start offering group training

Technology and you: a formula for personal training success

Virtually unstoppable: venturing into virtual training

Marketing your personal training business?

ChatGPT: your new fitness business buddy

Asking for referrals without feeling awkward: a brief guide

Reaping the rewards of referrals for personal trainers

Networking for coaches & trainers: the do’s and don’ts

Using a growth mindset to scale your online personal training business

Rise above the rest: getting noticed in a crowd of personal trainers

TrueCoach partnership spotlight: National Council on Strength & Fitness

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