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Business and Marketing
Author: Bobby O'Connell
The start of a new year brings a wave of motivation for people to improve their fitness, which means January is one of the busiest times of the year for personal trainers and coaches. This “January rush” presents an excellent opportunity to grow your business, attract new clients, and maximize revenue. But without the proper […]
Business and Marketing
Author: Bobby O'Connell
Financial success as a personal trainer is about more than just helping clients get fit—it’s about building a sustainable, profitable business. This guide combines insights on maximizing income, setting competitive rates, and using tools to streamline financial management. Whether you’re an experienced trainer or just starting, these strategies will help you take control of your […]
Wellness and Nutrition
Author: TrueCoach
It starts subtly—a missed workout here, a sleepless night there. Soon, you’re snapping at your favorite client, skipping meals, and questioning why you ever got into fitness coaching in the first place. If this sounds familiar, you’re not alone. Burnout, an all-too-common issue in the fitness industry, often sneaks up on even the most passionate […]
Training Tips
Author: TrueCoach
Training clients during pregnancy requires a compassionate and informed approach to accommodate the evolving physical, emotional, and mental needs of expecting mothers. From the early weeks of pregnancy through postpartum recovery, a tailored fitness regimen can support their health, prepare the body for childbirth, and ease recovery after delivery. This guide, developed with insights from […]
Business and Marketing
Author: Bobby O'Connell
Social media, especially Instagram, is a powerful tool for personal trainers looking to expand their reach, attract clients, and build brand loyalty. With over a billion monthly users, Instagram has become a vital marketing platform for reaching Millennials and Gen Z, who are the most engaged users. In this guide, we’ll explore strategies to build […]
Training Tips
Author: TrueCoach
Introduction The holidays can be a tough time for clients trying to maintain their fitness goals. Between family gatherings, indulgent treats, and less structured schedules, it’s easy to lose focus. However, as a personal trainer, you can guide your clients through the festive season with a balanced approach that allows them to enjoy themselves while […]
Business and Marketing
Author: Bobby O'Connell
Building a thriving personal training business involves more than just delivering results; it requires fostering engagement and promoting long-term commitment. By strategically supporting clients through seasonal challenges, leveraging referrals, and offering diverse training options like group sessions, you can boost motivation, enhance loyalty, and grow your client base. Here’s a comprehensive guide on powerful strategies […]
Training Tips
Author: Andrew Coates
Want more clients? Want more income stability? You don’t need to hire the loud business coach posing in front of a sports car he doesn’t own. You’re better off tidying up some basics of how you coach your clients and run your business. Happy and successful clients stay longer and refer more. Here are 6 […]
Business and Marketing
Author: Bobby O'Connell
Client retention is the backbone of a successful fitness coaching business. While attracting new clients is important, keeping your current clients engaged, motivated, and coming back for more is what will sustain your business long-term. In this article, we’ll explore the top 10 proven strategies to help personal trainers and fitness coaches boost client loyalty and retention.
Wellness and Nutrition
Author: TrueCoach
In the world of fitness, burnout can feel like an invisible injury – one that sneaks up on personal trainers, undermining both their passion and effectiveness. With intense demands on physical, mental, and emotional energy, personal trainers face unique stressors that can quickly lead to exhaustion. Here, we’ll explore strategies to prevent burnout, embrace self-care, […]
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, offering promotions and deals can be a game-changer when it comes to attracting new clients and growing your business. But the key to making these deals truly effective isn’t just in the discounts you offer—it’s in how you market them. In a world filled with social media noise and endless fitness […]
Business and Marketing
Author: Bobby O'Connell
Introduction As a personal trainer, you know how competitive the fitness industry can be, especially around the holidays when potential clients are searching for the best deals. Offering smart, targeted discounts can be the perfect way to stand out, attract new clients, and boost revenue. In this blog, we’ll cover six discount pricing strategies that […]
