Bobby O'Connell

FRSA CSM

Marketing and Communications Manager - TrueCoach

Bobby O'Connell is a dynamic marketing and creative leader with over a decade of experience driving strategies for global brands in the fitness, hospitality, and consumer goods industries. Currently serving as the Head of Marketing at Xplor Technologies and TrueCoach, Bobby combines his passion for fitness and wellness with his expertise in brand development, performance marketing, and customer engagement. A certified personal trainer and endurance athlete, Bobby is deeply rooted in the fitness industry. As a Team USA triathlete and advocate for health and wellness, he brings a unique perspective to his work, blending firsthand fitness expertise with cutting-edge marketing insights. Bobby’s experience spans launching innovative fitness solutions, leading digital transformation projects, and creating campaigns that resonate with trainers and clients alike. Bobby also holds certifications in Scrum and Digital Marketing and a diploma in Brand Management from the University of London. A Fellow of the Royal Society of the Arts, he is committed to advancing innovation and collaboration within the industries he serves. Whether crafting marketing strategies or mentoring emerging professionals, Bobby’s mission is to empower fitness businesses to thrive in a fast-changing landscape while inspiring others to prioritize health and wellness in their lives.

Articles by Bobby O'Connell

Coach Q&A With Dr.Chris McElderry

Author: Bobby O'Connell

We sat down with Neurologic Clinical Specialist and TrueCoach ambassador Dr.Chris McElderry (@theneuroguy_dpt) to see how he utilizes TrueCoach as a physical therapist to build his business and serve unique populations. Here’s what he had to say. Q: How do you use TrueCoach?  A: I utilize TrueCoach to remotely program daily workouts and wellness sessions […]

CULTIVATING A COMMUNITY TO BUILD A BETTER FITNESS BUSINESS

Author: TrueCoach

Running a personal training business (or starting your fitness business) keeps you super busy. Writing programs, running sessions, doing admin, tracking clients, sorting marketing and finances, plus all the other tasks and responsibilities that keep a small business chugging along smoothly. There’s another important aspect that you must devote time and energy to: building a community. Though […]

How To Film Workout Videos for Instagram 

Author: Bobby O'Connell

In the dynamic world of fitness, video content reigns supreme. From personal trainers to fitness aficionados, creating magnetic workout videos on Instagram can be a game-changing strategy. By leveraging powerful visuals, you can inspire followers, showcase your expertise, and build your brand with unrivaled energy.  Pro Tip: Get started with our free Social Media Growth […]

5 Fitness Business Ideas To Launch In 2024 

Author: Bobby O'Connell

In an era where health and wellness have transcended from buzzwords to a way of life, the fitness industry remains not only robust but also incredibly ready for innovation. Are you an aspiring fitness entrepreneur, coach, or trainer looking to carve your niche in a bustling market? The new year of 2024 beckons with vast […]

Online Training vs In-Person: Seamless Transition Guide

Author: Bobby O'Connell

Personal training has long been an in-person practice, where rapport is built through high-fives and form corrections. These days, the internet has blown open the doors to a world that offers personal trainers limitless reach. Whether you are personal training veteran looking to switch it up and broaden your reach or a new kid on […]

Personal Trainer Taxes: Preparing for Tax Season

Author: Bobby O'Connell

For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.

The Most Common Financial Problems Independent Trainers Face 

Author: Bobby O'Connell

As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.

Thinking About Switching Your Personal Training Software?

Author: Bobby O'Connell

As fitness enthusiasts, we understand your struggle to find software that manages your clients, monitors their growth, and helps you in creating intense workout sessions. What if your current software is lacking? With the continuous evolution of the fitness industry, you might think of upgrading your software, and the thought can seem challenging. But it’s […]

How To Charge Top Dollar For Online Personal Training

Author: Bobby O'Connell

With the explosion of digital platforms, the fitness industry has rapidly embraced the shift towards online workout programs and personal training sessions. For personal trainers and fitness entrepreneurs, this presents a unique opportunity to expand their services and tap into a global market. But with competition on the rise, the question becomes, how do you […]

5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business 

Author: Bobby O'Connell

Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you're looking to build your online business, here are five steps you can take, inspired by Reynolds' transformation.

Wellness Influencers: Top Picks to Follow

Author: Bobby O'Connell

In a world brimming with stressors and challenges, maintaining personal wellness is more important than ever. Influencers who focus on well-being can provide the motivation and inspiration we need to stay healthy in body, mind, and spirit. The right influencer can help you find balance, get fit, eat well, and live a truly holistic life. In 2024, these seven wellness influencers are at the top of their game and are must-follows for anyone looking to enhance their lifestyle. 

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