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Business and Marketing
Author: Bobby O'Connell
As a coach or personal trainer, you’re passionate about helping others achieve their fitness goals. But to grow your business and reach more clients, you need a robust lead generation strategy. Lead generation–attracting and converting potential clients into actual customers–is crucial for business growth and success in the competitive fitness industry. In this article, we’ll […]
Reviews and Rankings
Author: TrueCoach
In today’s competitive fitness industry, choosing the right personal training software can be the key to growing your business and maximizing efficiency. The landscape is rich with options, each promising to deliver unique benefits. However, how do you decide which platform is the best fit for your coaching business? In this post, we’ll take a […]
Features and Announcements
Author: TrueCoach
Brimming with excitement, the TrueCoach Live Summit 2024 at Mixtape Athletics in Los Angeles was truly unforgettable. Gathering fitness professionals, personal trainers, and gym owners, the summit was a prime opportunity for our community to come together and push the boundaries of what is possible in the fitness industry. A Historic First In-Person Event The […]
Business and Marketing
Author: Bobby O'Connell
In the hustle and bustle of fitness, personal trainers often find themselves juggling not only the weight of their clients but also the financial weight of their own careers. But what if I told you that there’s a golden ticket, lying in plain sight, that can boost your income without adding extra hours? Enter the […]
Training Tips
Author: TrueCoach
In recent years, online workout programs have surged in popularity. They offer a convenient, flexible, and often more affordable alternative to traditional personal training sessions. For personal trainers and fitness coaches, leveraging these programs can save time on creating individual workouts for every client, all while providing high-quality guidance and support. In this listicle, we’ll […]
Business and Marketing
Author: Bobby O'Connell
In the realm of fitness coaching, the path to client transformation doesn't end with the session's buzzer-beater. It's what happens after the workout, away from the gym floor, and the coaching session that can substantially elevate both your clients' results and your business revenue. Harnessing the power of one-time upsells is your secret weapon in fostering continued growth, for both your clients and your coaching enterprise. With the right strategy, each customer interaction presents an opportunity not just to cap off a sale but to enrich the overall service experience. Here, we unpack ten tactical one-time upsells that suit the diverse needs of your clientele, leveraging these unique offers to fortify retention and your bottom line.
Business and Marketing
Author: Bobby O'Connell
Starting a personal training business is an exciting venture. However, as you grow your client base and expand your services, protecting your personal assets and establishing credibility becomes crucial. Here’s how forming a Limited Liability Company (LLC) can help you achieve that, along with a comprehensive guide to getting started. What is an LLC? A […]
Business and Marketing
Author: Bobby O'Connell
In today’s digital age, social media has become an indispensable tool for personal trainers and coaches. It’s not just about posting workout videos or motivational quotes; it’s about building a brand, engaging with your audience, and driving real business results. If you’re a personal trainer or health and wellness coach looking to expand your reach […]
Training Tips
Author: TrueCoach
The road to becoming a successful personal trainer is paved with continuous improvement and relentless dedication. Whether you’re a fitness enthusiast looking to turn your passion into a career, or an existing trainer aiming to enhance your craft, skill development is vital. In this article, we’ll explore the essential skills required for personal trainers and […]
Business and Marketing
Author: Bobby O'Connell
Choosing the perfect name for your personal training business is not just a task—it’s an opportunity to define your brand’s identity, stand out in the competitive fitness industry, and make a lasting impression on potential clients. This is your first step to greatness. Your business name is your rally cry, the banner under which your […]
Training Tips
Author: Bobby O'Connell
Introduction The fitness industry has seen a significant shift towards online platforms in recent years. With the rise of digital technology and the impact of global events like the COVID-19 pandemic, more fitness businesses are moving online to stay competitive and reach a wider audience. Transitioning your fitness business online can help you tap into […]
Business and Marketing
Author: Andrew Coates
Have you ever stressed over the security and stability of your personal training income? Even before Covid-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never […]
