Introducing Voice Notes for Personal Trainers in TrueCoach
Author: Bobby O'Connell
Today, we’re officially launching Voice Notes inside TrueCoach: a new way for coaches to connect with clients faster, more clearly, and more authentically.
TrueCoach Blog
How to Launch a New Year’s Weight Loss Challenge
Author: Bobby O'Connell
Say Goodbye to the December Slowdown If you’re a personal trainer, fitness coach, or solo health entrepreneur, you know it just as well as we do: December is the slowest month of the year while everyone waits for January “resolution season” to kick off. But what if this year you saw December not as downtime, but as […]
Business and Marketing
Overcoming Challenges & Risks for PT Businesses Heading into a New Year
Author: Clare Hudson
The start of a new year is a pivotal time for personal trainers and fitness business owners. For many, January arrives with a surge of leads, heightened motivation, and the promise of growth. But it also brings unique challenges like client churn, operational stress, unpredictable revenue, and increased competition. Success in the new year doesn’t […]
Business and Marketing
What’s Shaping Fitness in 2026: A Sneak Peek at the Personal Training Industry Report
Author: Clare Hudson
As the personal training industry evolves at an unprecedented pace, staying ahead of the curve is necessary to grow your business. The TrueCoach 2026 Personal Training Industry Report is your gateway to understanding the new realities of fitness today and tomorrow. Whether you’re a seasoned coach or just getting started, this year’s report is your […]
Training Tips
How Trainers Can Keep Clients Consistent During the Holidays
Author: Clare Hudson
The holidays are one of the most chaotic and emotionally loaded times of the year for your clients. End-of-year deadlines pile up. Family dynamics get complicated. Schedules explode with travel, events, and last-minute to-dos. Even clients with consistent routines often find themselves slipping into survival mode. As a trainer, you’re uniquely positioned to help. Clients […]
Business and Marketing
Holiday Marketing Strategies for Personal Trainers
Author: Clare Hudson
If you want to start January with a full roster and predictable income, your marketing cannot begin on January 1. In fact, most clients have already decided which trainer, coach, or program they plan to join long before the New Year arrives. December is the moment when people feel the pressure of holiday eating, inconsistent […]
Business and Marketing
Top Black Friday Deals for Personal Trainers (2025 Edition)
Author: Clare Hudson
Black Friday is here, bringing a tidal wave of savings and the best opportunity personal trainers have all year to invest in the tools that power true business growth. Whether you’re an established fitness coach, personal trainers, gym owner, or just starting your fitness journey. Stretching every dollar and maximizing value is a top priority this season. With countless […]
Make More Money with Group Fitness Coaching on TrueCoach
Author: Bobby O'Connell
Reimagine group coaching as your next growth multiplier Every fitness coach wants to earn more while freeing up more time—and TrueCoach can make that happen. If you’ve been coaching 1:1, you already know the ceiling: your hours are limited, and scaling feels impossible without sacrificing client quality. Group fitness coaching solves that problem. It lets […]
Business and Marketing
The 5 Client Conversion Mistakes You Don’t Realize You’re Making
Author: Clare Hudson
Every trainer knows the grind. You’re posting consistently, answering DMs, offering free consultations, and providing value at every turn yet conversions just aren’t matching the effort you’re putting in. You’re doing all the “right” things, but those inquiries aren’t turning into paying clients as often as you’d like. Sound familiar? The problem isn’t your hustle, […]
Business and Marketing
How to Run a Black Friday or Cyber Monday Sale for Personal Training
Author: Clare Hudson
Black Friday and Cyber Monday are two of the most powerful revenue-driving opportunities for fitness professionals. Every November, millions of consumers are actively searching for ways to invest in their health, reset before the new year, and find great deals on long-term commitments. For personal trainers and online coaches, this is the prime time to […]
Business and Marketing
Content Calendar for Trainers: What to Post and When
Author: Clare Hudson
If you’re a personal trainer or fitness coach trying to grow online, you’ve probably felt the pressure to post more, be everywhere, and stay relevant on every platform. But the truth is success on social media doesn’t come from going viral. It comes from showing up consistently with valuable, authentic content that aligns with your […]
Training Tips
Proven Habits for Client Growth: 7 Powerful Habits Every Coach Should Master
Author: Clare Hudson
Building a thriving coaching business takes more than certifications or charisma—it’s about adopting a set of intentional, evidence-based habits that elevate client experience and drive consistent growth. For new and emerging fitness coaches, developing these habits early not only attracts more clients but also keeps them engaged and loyal for the long haul. The secret […]
Business and Marketing
How To Turn Free Consultations into Paying Clients
Author: Clare Hudson
Mastering the consultation process is the key to turning free sessions into paying clients for personal trainers. A well-structured approach built on listening, authenticity, and strategy makes even new trainers confident in conversation, objection handling, and follow-up. Here’s a comprehensive guide that’s clear, actionable, and supported by proven frameworks and real-world tips. Why Free Consultations […]