TrueCoach Blog: Business and Marketing

Business and Marketing

April 15 2026

8 min read

The Hidden Costs of Running an Online Coaching Business 

Author: Clare Hudson

Online coaching is often positioned as the dream business model. No rent. No commute. No gym split. Just your laptop, your knowledge, and clients from anywhere in the world.  On paper, it sounds like a high-margin, low-cost business.  But here’s the reality many coaches run into: They’re working more than ever, signing clients, bringing in revenue, and still wondering why their profits don’t reflect […]

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Business and Marketing

November 04 2024

3 min read

6 Effective Discount Pricing Strategies to Increase Sales and Subscriptions for Personal Trainers 

Author: Bobby O'Connell

Introduction As a personal trainer, you know how competitive the fitness industry can be, especially around the holidays when potential clients are searching for the best deals. Offering smart, targeted discounts can be the perfect way to stand out, attract new clients, and boost revenue. In this blog, we’ll cover six discount pricing strategies that […]

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Business and Marketing

October 31 2024

5 min read

Setting the Right Price: How Much to Charge for Your Meal Plan 

Author: Bobby O'Connell

As a personal trainer, offering meal plans can be a lucrative addition to your services, allowing you to provide more value to your clients and boost your income. However, determining the right price for these meal plans can be tricky. Charge too little, and you undervalue your work; charge too much, and you might scare […]

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Business and Marketing

October 28 2024

3 min read

5 Must-Have Tools for Every Fitness Coach 

Author: Bobby O'Connell

In today’s competitive fitness industry, having the right fitness coaching tools can be a game-changer for personal trainers and coaches. From streamlining client communication to managing payments, the right tech can save you time, increase your revenue, and elevate your client experience. Here are the five must-have tools every fitness coach should consider:  Tool 1: […]

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Business and Marketing

October 24 2024

7 min read

How AI Can Help You Craft Customized Fitness Programs and Maximize Revenue 

Author: Bobby O'Connell

In today’s fast-paced fitness industry, staying ahead means embracing innovation. Artificial Intelligence (AI) is revolutionizing the way personal trainers and coaches create workout programs, manage clients, and grow their businesses. By leveraging AI, you can build personalized fitness programs efficiently, ensure client satisfaction through better results, and ultimately maximize your revenue.  Let’s explore how AI […]

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Business and Marketing

October 21 2024

4 min read

The Ultimate Guide to Facebook Ads for Personal Trainers 

Author: Bobby O'Connell

Introduction to Facebook Ads for Personal Trainers Facebook is home to over 2.9 billion users, making it one of the most powerful platforms for personal trainers looking to expand their client base. With Facebook Ads, you can precisely target those individuals who are most likely to need your services, whether it’s strength training, weight loss, […]

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Business and Marketing

October 08 2024

7 min read

Transform Your Fitness Business with These Personal Training Marketing Ideas 

Author: Bobby O'Connell

Do you want to see your personal training business thrive? The fitness industry is highly competitive, and standing out requires innovative and effective marketing strategies. Whether you’re a seasoned fitness instructor or just starting, this guide will provide you with actionable marketing ideas designed to attract more clients and grow your business.  Why Marketing Your […]

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Business and Marketing

September 14 2024

4 min read

How to Build a Strong CrossFit Community: Tips for Increasing Member Engagement 

Author: Bobby O'Connell

In the high-energy world of CrossFit, a strong community is the backbone that supports and sustains every gym. Building a sense of camaraderie and inclusivity can make a significant difference in member retention and overall gym culture. Whether you’re a CrossFit enthusiast, a gym owner, or a fitness community leader, understanding how to foster and […]

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Business and Marketing

August 27 2024

6 min read

Growing Your CrossFit Business: Marketing Strategies That Actually Work 

Author: Bobby O'Connell

In the competitive world of fitness, standing out as a CrossFit gym is no small feat. With so many gyms vying for attention, effective marketing is not just beneficial—it’s essential. But what makes the fitness industry particularly challenging? It’s the need to constantly engage a diverse audience while staying true to the core values of […]

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Business and Marketing

August 08 2024

4 min read

Maximizing Personal Trainer Income: A Guide To The Personal Trainer Income Calculator 

Author: Bobby O'Connell

Are you a personal trainer looking to take control of your income and pave a path to financial freedom? Welcome to a revolution in the world of fitness finance.  Let’s walk through how to use the Personal Trainer Income Calculator, and unlock your potential for a much greater financial future. No more guesstimating or flying […]

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Business and Marketing

August 01 2024

5 min read

Converting Leads into Loyal Clients: A Guide for Personal Trainers 

Author: Bobby O'Connell

The world of personal training is more competitive than ever. Thousands of trainers are vying for the attention of fitness enthusiasts, each hoping to convert leads into long-term clients. But how can you stand out? The secret lies in mastering the art of lead generation and client retention. In this comprehensive guide, we’ll explore strategies […]

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