Wellness and Nutrition

Why “Whole-Client Wellness” Is the New Standard in Personal Training 

Author: Clare Hudson

Not long ago, personal training was almost entirely workout-focused. If a client showed up, followed the program, and trained hard, results were expected to follow. But modern coaches know that reality is far more complex.  Today’s most successful personal trainers understand that progress does not hinge on training alone. Nutrition, sleep, stress levels, and daily habits all […]

Business and Marketing

The Subscription Economy: How Personal Trainers Can Build Stable Recurring Revenue 

Author: Clare Hudson

The fitness industry is changing fast. Today’s consumers subscribe to almost everything: entertainment, food delivery, supplements, wellness apps, and specialty gyms. Instead of one-time purchases, people want ongoing access, continuous value, and predictable monthly experiences.  That shift is reshaping the way personal trainers and coaches earn a living.  If you want a business that grows […]

How Personal Trainers Can Use Wearables and Tracking Tools to Improve Client Results 

Author: Clare Hudson

Clients are wearing more fitness technology than ever. Smartwatches, rings, heart rate trackers, and biometric apps are becoming part of everyday life. This gives personal trainers access to more client insights than ever before. The coaches who use this information intelligently deliver more personalized programs, better results, and stronger long-term client retention.  The TrueCoach 2026 […]

Business and Marketing

Preparing Your Personal Training Business for 2026  

Author: Clare Hudson

Since 2020, personal training has experienced seismic shifts with tech-fueled growth, the mainstreaming of hybrid models, and skyrocketing demand for accountability, wellness, and flexibility. Client expectations now reach far beyond traditional workouts, including holistic coaching, nutrition support, and custom programming that fits into demanding schedules.   In 2026, trainers who anticipate trends, embrace technology, and strategically […]

Business and Marketing

Overcoming Challenges & Risks for PT Businesses Heading into a New Year 

Author: Clare Hudson

The start of a new year is a pivotal time for personal trainers and fitness business owners. For many, January arrives with a surge of leads, heightened motivation, and the promise of growth. But it also brings unique challenges like client churn, operational stress, unpredictable revenue, and increased competition.  Success in the new year doesn’t […]

Business and Marketing

What’s Shaping Fitness in 2026: A Sneak Peek at the Personal Training Industry Report  

Author: Clare Hudson

As the personal training industry evolves at an unprecedented pace, staying ahead of the curve is necessary to grow your business. The TrueCoach 2026 Personal Training Industry Report is your gateway to understanding the new realities of fitness today and tomorrow.   Whether you’re a seasoned coach or just getting started, this year’s report is your […]

Training Tips

How Trainers Can Keep Clients Consistent During the Holidays 

Author: Clare Hudson

The holidays are one of the most chaotic and emotionally loaded times of the year for your clients. End-of-year deadlines pile up. Family dynamics get complicated. Schedules explode with travel, events, and last-minute to-dos. Even clients with consistent routines often find themselves slipping into survival mode.  As a trainer, you’re uniquely positioned to help. Clients […]

Business and Marketing

Top Black Friday Deals for Personal Trainers (2025 Edition)  

Author: Clare Hudson

Black Friday is here, bringing a tidal wave of savings and the best opportunity personal trainers have all year to invest in the tools that power true business growth. Whether you’re an established fitness coach, personal trainers, gym owner, or just starting your fitness journey. Stretching every dollar and maximizing value is a top priority this season. With countless […]

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