Business and Marketing

Personal Trainer Requirements: Education, Certification, and Skills  

Author: Clare Hudson

If you’re passionate about health and fitness and love helping others reach their goals, becoming a personal trainer could be your ideal career. But before you jump in, it’s important to understand the personal trainer requirements that will set you up for long-term success as a fitness professional. This guide will walk you through everything […]

Business and Marketing

How to Sell High-Ticket Coaching with Confidence 

Author: Clare Hudson

There’s a common misconception in the fitness industry that high-ticket offers are inherently harder to sell. Maybe you’ve thought to yourself: “No one’s going to pay $1,500 for coaching with me.” Or maybe you’ve lowered your prices out of fear that clients would walk away.   But here’s the truth: premium fitness coaching clients aren’t looking […]

Business and Marketing

5 Ways to Retain Clients in Your Personal Training Business  

Author: Clare Hudson

Growing a personal training business isn’t just about getting new clients through the door, it’s about keeping them. In fact, studies show that increasing client retention by just 5% can boost profits by 25% to 95%. When clients stay longer, trust deepens, referrals grow, and your impact multiplies. While attracting new clients is important, retaining […]

Business and Marketing

How to Grow Your Fitness Coaching Business: Proven Strategies That Work 

Author: Clare Hudson

In the ever-evolving fitness industry, personal trainers and fitness coaches face the dual challenge of staying relevant while scaling their businesses. Whether you’re operating in-person, online, or adopting a hybrid model, the key to sustainable growth lies in strategic planning and execution. This guide provides actionable steps to help you expand your client base, enhance […]

Business and Marketing

How to Offer High-Ticket Coaching Programs: A Step-by-Step Guide for Fitness Professionals 

Author: Bobby O'Connell

Introduction: Elevate Your Coaching Game  Ready to coach fewer clients, earn more, and create deeper transformations? High-ticket coaching could be your next big move. This model isn’t about charging more for the same thing—it’s about delivering exceptional value, solving bigger problems, and designing a client experience that goes way beyond reps and sets.  By offering […]

Business and Marketing

How to Market Yourself as a Personal Trainer

Author: Bobby O'Connell

In the competitive world of fitness, possessing exceptional training skills is just the beginning. Without effective marketing, even the most talented personal trainers can struggle to attract and retain clients. Marketing isn't merely about selling services; it's about building trust, establishing authority, and creating lasting relationships with clients. By understanding and implementing strategic marketing practices, personal trainers can elevate their brand, expand their reach, and ensure long-term success in their careers.

Features and Announcements

How to Use Advanced Habit and Nutrition Tracking in TrueCoach 

Author: Clare Hudson

When it comes to coaching, workouts are only part of the success story. Real, long-lasting results are built on consistent habits and smart nutrition choices made outside the gym. Yet for many personal trainers, bridging that gap between training sessions and everyday life has always been a challenge, until now.  With TrueCoach’s advanced Habit and […]

Business and Marketing

The Hidden Cost of Client Churn: Why Retention, Not Acquisition, Is the Real Key to Coaching Success 

Author: Bobby O'Connell

Introduction  In the world of fitness and coaching, it’s easy to fall into the trap of thinking that more clients automatically means more success. Social media is filled with ads promising to flood your calendar with leads. Yet many trainers still find themselves stuck, burnt out, and constantly chasing the next client to replace the […]

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