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Business and Marketing
Author: Bobby O'Connell
Launching your personal training business is an exciting journey—but it can feel overwhelming without a clear roadmap. From certifications to marketing and building a client base, there are many steps to tackle. This guide will walk you through every stage of starting your business, with insights from our Launching Your Personal Training Business eBook to […]
Business and Marketing
Author: TrueCoach
Starting a career in personal training can be exciting, but it often raises a critical question: Can you be a personal trainer without certification? This question touches on legal, professional, and ethical aspects of the fitness industry. In this blog, we’ll explore whether it’s possible to work as a personal trainer without certification, the pros […]
Wellness and Nutrition
Author: Clare Hudson
Protein is an essential nutrient that serves as the building block for muscles, skin, enzymes, and hormones. For personal trainers, understanding your clients’ protein needs is critical for designing effective training and nutrition programs. Whether your client wants to build muscle, lose weight, or improve overall performance, tailoring protein intake can help them reach their […]
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, understanding your clients’ needs, goals, and limitations is critical to their success—and yours. A well-crafted personal trainer consultation form serves as the cornerstone for designing effective training programs and building trust. In this blog, we’ll dive deeper into the value of a consultation form, guide you through creating one, and detail […]
Business and Marketing
Author: TrueCoach
Introduction Generation Z (born between 1997 and 2012) is transforming the fitness industry. With their unique priorities and preferences, they’re quickly becoming a major segment of the fitness market. Unlike previous generations, Gen Z values flexibility, digital access, and holistic health practices. They also seek brands and professionals that align with their social and environmental […]
Training Tips
Author: TrueCoach
Starting a personal training business is an exciting journey filled with opportunities to help clients achieve their fitness goals. However, before you can deliver exceptional training sessions, you’ll need the right tools in your arsenal. Whether you’re a seasoned trainer looking to update your setup or an aspiring coach just getting started, having the right […]
Business and Marketing
Author: TrueCoach
The fitness industry is constantly evolving, and few advancements have been as transformative as artificial intelligence (AI). From creating personalized workout plans to automating client management, AI has the potential to redefine how personal trainers engage clients and expand their businesses. By 2025, AI is set to become an indispensable tool, enabling trainers to meet […]
Training Tips
Author: TrueCoach
For clients to truly transform their health and wellness, fitness needs to go beyond workouts and into lifestyle changes. As a personal trainer, you’re in a unique position to help clients build small, sustainable habits that lead to big, long-term results. In 2025, habit-building is set to become a defining part of effective training programs, […]
Training Tips
Author: TrueCoach
The holiday season can be one of the most challenging times for maintaining fitness goals. Between family gatherings, holiday parties, and seasonal treats, many clients struggle to stay on track. But it doesn’t have to be that way! As a personal trainer, you have a unique opportunity to help your clients navigate the holidays with […]
Training Tips
Author: Bobby O'Connell
Introduction As the holiday season approaches, personal trainers and fitness coaches often encounter clients who are hesitant to stick to their training routines. Whether it’s family commitments, travel, or simply indulging in festive food, many clients express concerns about continuing their fitness journey during the holidays. Addressing these objections confidently and with empathy is key […]
Business and Marketing
Author: Bobby O'Connell
The holiday season is a time of celebration, indulgence, and for many, a break from regular fitness routines. While this can seem like a slow period for personal trainers, it actually presents a golden opportunity to attract new clients, engage existing ones, and boost your business with holiday-specific offers. By creating holiday workout programs and […]
Training Tips
Author: TrueCoach
The holiday season can be an intense time for personal trainers. As clients juggle parties, family events, and travel, trainers find themselves balancing packed schedules, last-minute cancellations, and their own holiday obligations. On top of that, maintaining self-care can feel like an afterthought amidst all the demands. But with a proactive approach, trainers can thrive […]