Business and Marketing
How to Win Back Previous Personal Training Clients
Author: Toni Rennie
Reconnect with former personal training clients this Black Friday using relevant offers and personal outreach that encourages them to return
TrueCoach Blog
How to Build Fitness Offers Clients Actually Want
Author: Clare Hudson
Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for. In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]
How GLP-1 Weight Loss Drugs Impact Personal Training
Author: Clare Hudson
As a personal trainer, you play a vital role in helping clients reach their health and fitness goals. Recently, GLP-1 weight loss medications have become a popular tool for people looking to lose weight and improve their overall health. These drugs have been shown to be effective in losing weight and reducing the risk of […]
What is the Average Salary of a Personal Trainer?
Author: Clare Hudson
Are you considering a career as a personal trainer, or are you already in the industry and looking to understand your earning potential? The fitness industry is dynamic, offering a wide spectrum of income opportunities that depend on several key factors. This in-depth guide explores the latest salary data, what drives personal trainer income, and […]
The Psychology of Premium Pricing: Why Clients Pay More for Transformation
Author: Clare Hudson
The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes. If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]
From $99 Plans to $999+ Programs: How Trainers Are Making the Leap
Author: Bobby O'Connell
The Pricing Ceiling That’s Holding You Back If you’ve been grinding to sell $99/month coaching plans and still feel like you’re stuck financially, you’re not alone. Many personal trainers and fitness professionals start with low-ticket offerings thinking it will be easier to sell — and for a while, it works. But eventually, most realize they’re […]
Additional Revenue Streams for Personal Trainers
Author: Clare Hudson
In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice. […]
Examples of Effective Workout Plans for All Fitness Levels
Author: Clare Hudson
Programming workouts isn’t just about sets and reps, it’s about meeting each client where they are. Whether someone is stepping into the gym for the first time or training for a competition, having the right workout structure is key. In this guide, we’ll break down real-world examples of workout plans tailored to every fitness level—beginner, […]
Launch Like a Pro: Your First 30 Days Selling a High-Ticket Coaching Program
Author: Bobby O'Connell
You’re great at what you do. You know how to coach, program, and get your clients real results. But when it comes to launching a high-ticket coaching offer — the kind that commands $500, $1,000, even $2,000+, It’s easy to feel stuck. “Do I need a huge audience?” “What if no one buys?” “Where do I even […]
Personal Trainer Requirements: Education, Certification, and Skills
Author: Clare Hudson
If you’re passionate about health and fitness and love helping others reach their goals, becoming a personal trainer could be your ideal career. But before you jump in, it’s important to understand the personal trainer requirements that will set you up for long-term success as a fitness professional. This guide will walk you through everything […]
How to Sell High-Ticket Coaching with Confidence
Author: Clare Hudson
There’s a common misconception in the fitness industry that high-ticket offers are inherently harder to sell. Maybe you’ve thought to yourself: “No one’s going to pay $1,500 for coaching with me.” Or maybe you’ve lowered your prices out of fear that clients would walk away. But here’s the truth: premium fitness coaching clients aren’t looking […]
5 Ways to Retain Clients in Your Personal Training Business
Author: Clare Hudson
Growing a personal training business isn’t just about getting new clients through the door, it’s about keeping them. In fact, studies show that increasing client retention by just 5% can boost profits by 25% to 95%. When clients stay longer, trust deepens, referrals grow, and your impact multiplies. While attracting new clients is important, retaining […]
How to Grow Your Fitness Coaching Business: Proven Strategies That Work
Author: Clare Hudson
In the ever-evolving fitness industry, personal trainers and fitness coaches face the dual challenge of staying relevant while scaling their businesses. Whether you’re operating in-person, online, or adopting a hybrid model, the key to sustainable growth lies in strategic planning and execution. This guide provides actionable steps to help you expand your client base, enhance […]