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Author: Bobby O'Connell
In today’s digital age, social media has become an indispensable tool for personal trainers and coaches. It’s not just about posting workout videos or motivational quotes; it’s about building a brand, engaging with your audience, and driving real business results. If you’re a personal trainer or health and wellness coach looking to expand your reach […]
Author: TrueCoach
The road to becoming a successful personal trainer is paved with continuous improvement and relentless dedication. Whether you’re a fitness enthusiast looking to turn your passion into a career, or an existing trainer aiming to enhance your craft, skill development is vital. In this article, we’ll explore the essential skills required for personal trainers and […]
Author: Bobby O'Connell
Choosing the perfect name for your personal training business is not just a task—it’s an opportunity to define your brand’s identity, stand out in the competitive fitness industry, and make a lasting impression on potential clients. This is your first step to greatness. Your business name is your rally cry, the banner under which your […]
Author: Bobby O'Connell
Introduction The fitness industry has seen a significant shift towards online platforms in recent years. With the rise of digital technology and the impact of global events like the COVID-19 pandemic, more fitness businesses are moving online to stay competitive and reach a wider audience. Transitioning your fitness business online can help you tap into […]
Author: Andrew Coates
Have you ever stressed over the security and stability of your personal training income? Even before Covid-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never […]
Author: Bobby O'Connell
In an age where digital transformation is redefining industries, the fitness world is no exception. The demand for online fitness services is skyrocketing, driven by factors like convenience and accessibility. Personal trainers are uniquely positioned to thrive in this shift, leveraging their expertise to tap into a burgeoning market of virtual personal training. The Benefits […]
Author: Bobby O'Connell
The fitness industry has seen exponential growth over the past decade, offering a wealth of opportunities for aspiring personal trainers. With the rise of health consciousness and the pursuit of fitness goals, the demand for personal training services has skyrocketed. Whether you’re a fitness enthusiast looking to turn your passion into a career or a […]
Author: Andrew Coates
No successful path is unobstructed. If I were asked “What would I do differently in my career?”, my first answer would be “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum […]
Author: Andrew Coates
Experienced in-person coaches are often victims of our own success. Entrenched thinking and behavior which served our success in-person, leaves us struggling to adapt to technology driven changes and opportunities to our industry. We’re often slow or unable to move at all into online coaching. We believe we can’t replicate the in-person experience and aren’t […]
Author: Andrew Coates
“You can’t train online unless you’ve coached in person for 4 years.” Maybe you’ve seen trainers make this or similarly arbitrary proclamations. These statements only serve to gain echo chamber applause. As a newer trainer, did this ever help you? Let’s first define “newer” trainer, in the context of this conversation, as anyone in the […]
Author: Andrew Coates
You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being […]
Author: Andrew Coates
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a […]
