Free Guide to Launching Your Personal Training Business! Download Here
Marketing Coordinator - TrueCoach
Business and Marketing
Author: Clare Hudson
If you’re like most fitness professionals, you’ve probably questioned whether your services are worth more. You have probably backed down from increasing your prices out of fear of losing clients, might even feel stuck, thinking the only way to charge more is to work more. Here’s the good news: That’s not true. You can raise […]
Business and Marketing
Author: Clare Hudson
If you’re a modern-day personal trainer, you know the pressure: post on Instagram, email your list, write blogs, film Reels, all while serving your clients. Content creation can feel overwhelming, but what if you could produce high-quality, personalized content for your fitness business in a fraction of the time? That’s where AI tools like ChatGPT […]
Wellness and Nutrition
Author: Clare Hudson
The New Era of Nutrition Coaching As the fitness industry evolves, nutrition coaching has become a cornerstone of client success. Clients now expect more than just workout plans, they want holistic guidance that includes what happens in the kitchen. However, for most trainers, meal planning is a double-edged sword: it’s essential for results but notoriously […]
Wellness and Nutrition
Author: Clare Hudson
Supporting personal training clients with dietary restrictions is an essential responsibility for today’s fitness professionals. As the demand for personalized coaching grows, so does the need to address allergies, intolerances, and medical conditions. Your ability to support your client’s overall health with professionalism will secure your future as a successful trainer. This guide will help […]
Business and Marketing
Author: Clare Hudson
If you’re a personal trainer or fitness coach, you know that every lead counts. But between programming, client check-ins, and running your business, it’s tough to keep up with personalized follow-ups for every prospect. The result? Missed opportunities, cold leads, and a lot of stress. Fortunately, the combination of AI automation, segmentation, and advanced tools […]
Business and Marketing
Author: Clare Hudson
Introduction: Why Guessing Costs You Clients If you’re just starting out as a personal trainer or coach, it’s normal to feel unsure about how to turn followers or inquiries into paying clients. Many coaches make the mistake of treating every new contact the same way either by following up too much, too little, or not […]
Business and Marketing
Author: Clare Hudson
Let’s face it, most fitness professionals didn’t get into the business to become marketers. You love helping people move, feel better, and hit their goals. Lead nurturing is one of the most powerful tools in your arsenal for business growth, and often the most overlooked. The problem? It’s time-consuming. And when you’re balancing programming, check-ins, […]
Business and Marketing
Author: Clare Hudson
If you’re a fitness professional, you know that growing a successful fitness business is about more than just delivering great personalized workouts. What really sets you apart in today’s crowded market is how you support your clients outside of their sessions. How you keep them motivated, accountable, and engaged week after week. While many trainers […]
Wellness and Nutrition
Author: Clare Hudson
Why Nutrition Guidance Is the Game-Changer for Coaches in 2025 In 2025, personal trainers and fitness coaches face a new reality: clients expect more than just workouts. They want holistic support, including nutrition, habit coaching, and lifestyle advice. The science is clear, nutrition is often the missing link between “good” and “great” results. Yet, most […]
Business and Marketing
Author: Clare Hudson
In 2025, the fitness industry is more dynamic and unpredictable than ever before. Trainers aren’t just competing with each other anymore. They’re up against fitness apps, online programs, and even AI-powered workout plans. On top of that, economic ups and downs, rising costs, and changing client habits are making it tougher to keep your schedule […]
Business and Marketing
Author: Clare Hudson
Introduction: The Modern Coach’s Dilemma The fitness industry is rapidly evolving. Today’s coaches and personal trainers are not just delivering one-on-one workouts. They are building communities, launching digital programs, supporting client nutrition, and offering hybrid coaching packages that blend in-person and online experiences. This diversity in coaching offers is a powerful way to grow your […]
Business and Marketing
Author: Clare Hudson
Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for. In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]