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Marketing Coordinator - TrueCoach
Business and Marketing
Author: Clare Hudson
The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes. If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]
Business and Marketing
Author: Clare Hudson
In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice. […]
Training Tips
Author: Clare Hudson
Programming workouts isn’t just about sets and reps, it’s about meeting each client where they are. Whether someone is stepping into the gym for the first time or training for a competition, having the right workout structure is key. In this guide, we’ll break down real-world examples of workout plans tailored to every fitness level—beginner, […]
Business and Marketing
Author: Clare Hudson
If you’re passionate about health and fitness and love helping others reach their goals, becoming a personal trainer could be your ideal career. But before you jump in, it’s important to understand the personal trainer requirements that will set you up for long-term success as a fitness professional. This guide will walk you through everything […]
Business and Marketing
Author: Clare Hudson
There’s a common misconception in the fitness industry that high-ticket offers are inherently harder to sell. Maybe you’ve thought to yourself: “No one’s going to pay $1,500 for coaching with me.” Or maybe you’ve lowered your prices out of fear that clients would walk away. But here’s the truth: premium fitness coaching clients aren’t looking […]
Business and Marketing
Author: Clare Hudson
Growing a personal training business isn’t just about getting new clients through the door, it’s about keeping them. In fact, studies show that increasing client retention by just 5% can boost profits by 25% to 95%. When clients stay longer, trust deepens, referrals grow, and your impact multiplies. While attracting new clients is important, retaining […]
Business and Marketing
Author: Clare Hudson
In the ever-evolving fitness industry, personal trainers and fitness coaches face the dual challenge of staying relevant while scaling their businesses. Whether you’re operating in-person, online, or adopting a hybrid model, the key to sustainable growth lies in strategic planning and execution. This guide provides actionable steps to help you expand your client base, enhance […]
Features and Announcements
Author: Clare Hudson
If you’re a personal trainer or fitness coach trying to grow your online business, you’ve probably felt the pressure to build a website, keep up with marketing trends, and stand out in a saturated industry. But here’s the good news: you don’t need a full-blown website or marketing team to start attracting clients online. With […]
Features and Announcements
Author: Clare Hudson
When it comes to coaching, workouts are only part of the success story. Real, long-lasting results are built on consistent habits and smart nutrition choices made outside the gym. Yet for many personal trainers, bridging that gap between training sessions and everyday life has always been a challenge, until now. With TrueCoach’s advanced Habit and […]
Business and Marketing
Author: Clare Hudson
In this article, we’ll break down the importance of client retention, explore customer lifetime value in personal training, and show actionable client retention strategies to build loyalty and longevity.
Business and Marketing
Author: Clare Hudson
Your time is valuable—and limited. While 1:1 coaching creates meaningful impact, it also places a ceiling on how much you can earn and how many people you can serve. That’s where passive income becomes a game-changer. By developing scalable offers and leveraging the right delivery tools, you can boost your revenue, reduce burnout, and expand […]
Business and Marketing
Author: Clare Hudson
If you’re passionate about fitness and nutrition, why not combine them into a powerful, rewarding career? Becoming both a certified personal trainer and a certified nutritionist gives you the tools to help clients build healthier lifestyles inside and out—from training programs to meal plans. Whether you’re just starting or looking to level up your services, […]