Clare Hudson

Marketing Coordinator - TrueCoach

Clare Hudson is a passionate Marketing Coordinator at TrueCoach by Xplor Technologies, holding a degree in Business and Marketing. With extensive expertise in content creation and a wealth of experience in fitness and well-being on a global scale. Clare brings a unique blend of creativity and insight to her role. Her diverse marketing background spans multiple industries, but her true calling lies in promoting health and wellness—a passion she pursues both professionally and personally. At TrueCoach, she channels this passion into creating innovative resources and campaigns that empower trainers and their clients. By blending creativity with a deep understanding of the fitness industry, Clare strives to deliver impactful solutions that inspire growth and success for the fitness community.

Articles by Clare Hudson

Business and Marketing

July 01 2025

9 min read

Managing Multiple Offer Types in One Platform: Why Coaches Choose TrueCoach 

Author: Clare Hudson

Introduction: The Modern Coach’s Dilemma  The fitness industry is rapidly evolving. Today’s coaches and personal trainers are not just delivering one-on-one workouts. They are building communities, launching digital programs, supporting client nutrition, and offering hybrid coaching packages that blend in-person and online experiences. This diversity in coaching offers is a powerful way to grow your […]

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Business and Marketing

June 28 2025

7 min read

How to Build Fitness Offers Clients Actually Want  

Author: Clare Hudson

Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for.   In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]

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Business and Marketing

June 20 2025

6 min read

The Psychology of Premium Pricing: Why Clients Pay More for Transformation 

Author: Clare Hudson

The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes.  If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]

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Business and Marketing

June 13 2025

8 min read

Additional Revenue Streams for Personal Trainers  

Author: Clare Hudson

In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice.  […]

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Business and Marketing

June 06 2025

7 min read

Personal Trainer Requirements: Education, Certification, and Skills  

Author: Clare Hudson

If you’re passionate about health and fitness and love helping others reach their goals, becoming a personal trainer could be your ideal career. But before you jump in, it’s important to understand the personal trainer requirements that will set you up for long-term success as a fitness professional. This guide will walk you through everything […]

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Business and Marketing

June 04 2025

7 min read

How to Sell High-Ticket Coaching with Confidence 

Author: Clare Hudson

There’s a common misconception in the fitness industry that high-ticket offers are inherently harder to sell. Maybe you’ve thought to yourself: “No one’s going to pay $1,500 for coaching with me.” Or maybe you’ve lowered your prices out of fear that clients would walk away.   But here’s the truth: premium fitness coaching clients aren’t looking […]

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Business and Marketing

June 02 2025

7 min read

5 Ways to Retain Clients in Your Personal Training Business  

Author: Clare Hudson

Growing a personal training business isn’t just about getting new clients through the door, it’s about keeping them. In fact, studies show that increasing client retention by just 5% can boost profits by 25% to 95%. When clients stay longer, trust deepens, referrals grow, and your impact multiplies. While attracting new clients is important, retaining […]

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Business and Marketing

May 28 2025

4 min read

How to Grow Your Fitness Coaching Business: Proven Strategies That Work 

Author: Clare Hudson

In the ever-evolving fitness industry, personal trainers and fitness coaches face the dual challenge of staying relevant while scaling their businesses. Whether you’re operating in-person, online, or adopting a hybrid model, the key to sustainable growth lies in strategic planning and execution. This guide provides actionable steps to help you expand your client base, enhance […]

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