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Marketing Coordinator - TrueCoach
Business and Marketing
Author: Clare Hudson
Black Friday and Cyber Monday are two of the most powerful revenue-driving opportunities for fitness professionals. Every November, millions of consumers are actively searching for ways to invest in their health, reset before the new year, and find great deals on long-term commitments. For personal trainers and online coaches, this is the prime time to […]
Business and Marketing
Author: Clare Hudson
If you’re a personal trainer or fitness coach trying to grow online, you’ve probably felt the pressure to post more, be everywhere, and stay relevant on every platform. But the truth is success on social media doesn’t come from going viral. It comes from showing up consistently with valuable, authentic content that aligns with your […]
Training Tips
Author: Clare Hudson
Building a thriving coaching business takes more than certifications or charisma—it’s about adopting a set of intentional, evidence-based habits that elevate client experience and drive consistent growth. For new and emerging fitness coaches, developing these habits early not only attracts more clients but also keeps them engaged and loyal for the long haul. The secret […]
Business and Marketing
Author: Clare Hudson
Mastering the consultation process is the key to turning free sessions into paying clients for personal trainers. A well-structured approach built on listening, authenticity, and strategy makes even new trainers confident in conversation, objection handling, and follow-up. Here’s a comprehensive guide that’s clear, actionable, and supported by proven frameworks and real-world tips. Why Free Consultations […]
Business and Marketing
Author: Clare Hudson
The Ghosting Problem Ever had a client who was all-in during the first session: fired up, optimistic, determined—and then vanished into thin air by week three? Maybe they stopped responding to messages, missed their check-ins, or simply faded away with no warning or explanation. If this sounds familiar, you’re not alone. “Ghosting” is now one […]
Business and Marketing
Author: Clare Hudson
Personal trainers juggle countless roles from coach to business owner, mentor, and motivator every single day. But without strong time management, these responsibilities pile up quickly, often leading to burnout, disorganization, and declining client experiences. The most successful fitness industry trainers don’t just work harder; they work smarter by using proven strategies and tech tools […]
Training Tips
Author: Clare Hudson
Specializing as a personal trainer is a proven strategy to boost authority, grow a loyal client base, and increase income. By narrowing your focus, you can make a bigger impact, streamline your marketing efforts, and build a sustainable career path in the fitness industry. Why Specializing Matters Most trainers kick off their careers working with […]
Business and Marketing
Author: Clare Hudson
The Struggle with Personal Training Conversions Have you ever felt the frustration of promising conversations with leads that just don’t pan out into paying clients? This is a daily struggle for coaches and personal trainers everywhere, great outreach and loads of interest, but not enough sign-ups. Converting leads isn’t just a function of luck. It […]
Training Tips
Author: Clare Hudson
If you’ve been in the coaching game for a while, you’ve likely noticed the pull of “12-week transformation programs.” They’re popular for a reason: they provide a results-driven timeline that’s short enough to feel achievable but long enough to deliver dramatic changes in body composition, strength, and habits. Plus, they’re easy to market because they […]
Business and Marketing
Author: Clare Hudson
Launching a personal training business is a big step. Most new trainers feel both excited and nervous when starting out, especially when it comes to getting those first handful of paying clients. If this is your first experience trying to build a client base or run your own freelance business, you might be encountering a […]
Training Tips
Author: Clare Hudson
If there’s one thing you can count on in sports, fitness, and performance training, it’s rising expectations. Athletes from youth leagues to pros now seek more than basic workouts; they want results, injury reduction, and programs tailored to their unique sport. This is exactly why strength and conditioning (S&C) coaches are in such high demand […]
Business and Marketing
Author: Clare Hudson
Are you charging too little and leaving money on the table, or too much and losing clients? For fitness coaches and personal trainers, pricing services is one of the biggest business challenges you’ll face. Too often, pricing is approached emotionally either driven by fear of scaring clients away or by copying what others are doing […]