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FRSA CSM
Marketing and Communications Manager - TrueCoach
Business and Marketing
Author: Bobby O'Connell
Choosing the perfect name for your personal training business is not just a task—it’s an opportunity to define your brand’s identity, stand out in the competitive fitness industry, and make a lasting impression on potential clients. This is your first step to greatness. Your business name is your rally cry, the banner under which your […]
Training Tips
Author: Bobby O'Connell
Introduction The fitness industry has seen a significant shift towards online platforms in recent years. With the rise of digital technology and the impact of global events like the COVID-19 pandemic, more fitness businesses are moving online to stay competitive and reach a wider audience. Transitioning your fitness business online can help you tap into […]
Business and Marketing
Author: Andrew Coates
Have you ever stressed over the security and stability of your personal training income? Even before Covid-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never […]
Business and Marketing
Author: Bobby O'Connell
In an age where digital transformation is redefining industries, the fitness world is no exception. The demand for online fitness services is skyrocketing, driven by factors like convenience and accessibility. Personal trainers are uniquely positioned to thrive in this shift, leveraging their expertise to tap into a burgeoning market of virtual personal training. The Benefits […]
Business and Marketing
Author: Bobby O'Connell
The fitness industry has seen exponential growth over the past decade, offering a wealth of opportunities for aspiring personal trainers. With the rise of health consciousness and the pursuit of fitness goals, the demand for personal training services has skyrocketed. Whether you’re a fitness enthusiast looking to turn your passion into a career or a […]
Business and Marketing
Author: Andrew Coates
No successful path is unobstructed. If I were asked “What would I do differently in my career?”, my first answer would be “nothing”. Often the very problems along the way created the opportunity and inspiration for breakthroughs, brand growth, and financial reward. Not to mention the potential butterfly effect of altering the space time continuum […]
Business and Marketing
Author: Andrew Coates
You’re holding back your thoughts and ideas. Your desire to create is stifled because you’re lying to yourself. These lies protect you from being vulnerable. You think they protect you from the judgement and criticism you fear if you put your work on display for the world to tear down. You’re also safe from being […]
Business and Marketing
Author: Andrew Coates
Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a […]
Business and Marketing
Author: Bobby O'Connell
In the fast-paced world of fitness and wellness, personal trainers and health coaches often find themselves juggling multiple tasks to keep their business running smoothly. With the dawn of automation tools, personal training businesses can streamline their operations, save time, and focus on what they do best – helping clients achieve their health goals. Whether […]
Business and Marketing
Author: Bobby O'Connell
Introduction Running a hybrid fitness business model can transform your life, leaving you with more money in your pocket and a better work-life balance compared to the grind of showing up every day at a big-box gym. Transitioning your first client from in-person to online can be daunting, but this simple guide is here to […]
Business and Marketing
Author: Bobby O'Connell
In an era where technology is rapidly evolving, the health and fitness industry is not left behind. The prevalence of Artificial Intelligence (AI) in our daily lives has sparked a vital conversation among personal trainers, health-tech enthusiasts, fitness coaches, and entrepreneurs alike. The burning question on everyone’s mind is, “Will AI replace personal trainers?” This […]
Business and Marketing
Author: Bobby O'Connell
It seems you can barely jog around the block these days without tripping over a new personal training business. The health and fitness industry is on the rise and more and more people are making personal training a career. With so many people are prioritizing their health and wellbeing. You need to be proactive and […]