Introducing Voice Notes for Personal Trainers in TrueCoach
Author: Bobby O'Connell
Today, we’re officially launching Voice Notes inside TrueCoach: a new way for coaches to connect with clients faster, more clearly, and more authentically.
Bobby O'Connell
FRSA CSM
Marketing and Communications Manager - TrueCoach
Bobby O'Connell is a dynamic marketing and creative leader with over a decade of experience driving strategies for global brands in the fitness, hospitality, and consumer goods industries. Currently serving as the Head of Marketing at Xplor Technologies and TrueCoach, Bobby combines his passion for fitness and wellness with his expertise in brand development, performance marketing, and customer engagement.
A certified personal trainer and endurance athlete, Bobby is deeply rooted in the fitness industry. As a Team USA triathlete and advocate for health and wellness, he brings a unique perspective to his work, blending firsthand fitness expertise with cutting-edge marketing insights. Bobby’s experience spans launching innovative fitness solutions, leading digital transformation projects, and creating campaigns that resonate with trainers and clients alike.
Bobby also holds certifications in Scrum and Digital Marketing and a diploma in Brand Management from the University of London. A Fellow of the Royal Society of the Arts, he is committed to advancing innovation and collaboration within the industries he serves.
Whether crafting marketing strategies or mentoring emerging professionals, Bobby’s mission is to empower fitness businesses to thrive in a fast-changing landscape while inspiring others to prioritize health and wellness in their lives.
Articles by Bobby O'Connell
How to Launch a New Year’s Weight Loss Challenge
Author: Bobby O'Connell
Say Goodbye to the December Slowdown If you’re a personal trainer, fitness coach, or solo health entrepreneur, you know it just as well as we do: December is the slowest month of the year while everyone waits for January “resolution season” to kick off. But what if this year you saw December not as downtime, but as […]
Make More Money with Group Fitness Coaching on TrueCoach
Author: Bobby O'Connell
Reimagine group coaching as your next growth multiplier Every fitness coach wants to earn more while freeing up more time—and TrueCoach can make that happen. If you’ve been coaching 1:1, you already know the ceiling: your hours are limited, and scaling feels impossible without sacrificing client quality. Group fitness coaching solves that problem. It lets […]
Recovery, Sleep, and Stress: The Hidden Levers for Client Success
Author: Bobby O'Connell
Most clients believe that the secret to fitness results lies in their workouts: the perfect program, the hardest session, the heaviest lift. But the truth is, real progress happens outside the gym. Muscles aren’t built during heavy squats or sprints; they’re built during active recovery, deep sleep, and through resilience against stress. As a trainer, […]
Business and Marketing
Marketing 101 for New Trainers: How to Attract Clients and Stand Out with Your Pre-Made Program Library
Author: Bobby O'Connell
Launching your personal training business is an exciting milestone, but it also comes with a big question: how do you actually find clients and set yourself apart in a crowded fitness market? Whether you’re just starting out or looking to grow, mastering the basics of marketing for personal trainers is essential. This guide will walk […]
Training Tips
The Fastest Way to Build a Client Program in 2025
Author: Bobby O'Connell
Discover how top coaches are building smarter, faster client programs in 2025. Learn how TrueCoach’s AI, pre-built templates, and habit tracking can save you hours every week—without sacrificing quality.
Business and Marketing
Business-Building Basics for Personal Trainers: The Ultimate Checklist (With Free Resources!)
Author: Bobby O'Connell
Are you a new personal trainer or fitness coach ready to launch your business? Congratulations! You’re entering a dynamic, rewarding industry where you’ll help people transform their lives. But let’s be honest, starting your own personal training business can feel overwhelming. From certifications and legal paperwork to marketing and programming, there’s a lot to juggle. The […]
Training Tips
Top 5 Pre-Built Training Plans Every Coach Should Have in Their Toolbox
Author: Bobby O'Connell
Personal trainers and fitness coaches know that having a variety of effective, ready-to-go training plans is essential for delivering fast, professional results to clients. Whether you are onboarding a new client, running a group challenge, or looking to fill gaps in your programming, pre-built plans save time and ensure consistent quality. That is why we […]
Wellness and Nutrition
How to Build a Personalized Meal Plan with AI
Author: Bobby O'Connell
Discover how AI Meal Plan Generators helps fitness professionals create fast, personalized meal plans that boost client results, save time, and grow revenue.
Wellness and Nutrition
100+ Macro-Friendly Recipes Every Fitness Coach Should Use
Author: Bobby O'Connell
Introduction: Why Nutrition Support Matters for Client Success As a fitness coach, you know that training is only half the battle: Nutrition is the other half that truly unlocks your clients’ results. With the rise of macro tracking, coaches are now expected to provide more than just workouts; they’re also nutrition guides, accountability partners, and […]
Business and Marketing
Unlocking Client Loyalty: Building Lasting Client Relationships with Better Check-Ins
Author: Bobby O'Connell
Want better client retention? Discover why consistent, high-quality check-ins are the most overlooked tool for keeping clients engaged—and how to implement a system that works.
Wellness and Nutrition
How to Build Macro-Friendly High-Protein Recipes
Author: Bobby O'Connell
Discover how to create high-protein, macro-friendly meal plans for every client and learn how the TrueCoach Meal Plan Generator streamlines fitness coach meal planning for better results.