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FRSA CSM
Marketing and Communications Manager - TrueCoach
Bobby O'Connell is a dynamic marketing and creative leader with over a decade of experience driving strategies for global brands in the fitness, hospitality, and consumer goods industries. Currently serving as the Head of Marketing at Xplor Technologies and TrueCoach, Bobby combines his passion for fitness and wellness with his expertise in brand development, performance marketing, and customer engagement.
A certified personal trainer and endurance athlete, Bobby is deeply rooted in the fitness industry. As a Team USA triathlete and advocate for health and wellness, he brings a unique perspective to his work, blending firsthand fitness expertise with cutting-edge marketing insights. Bobby’s experience spans launching innovative fitness solutions, leading digital transformation projects, and creating campaigns that resonate with trainers and clients alike.
Bobby also holds certifications in Scrum and Digital Marketing and a diploma in Brand Management from the University of London. A Fellow of the Royal Society of the Arts, he is committed to advancing innovation and collaboration within the industries he serves.
Whether crafting marketing strategies or mentoring emerging professionals, Bobby’s mission is to empower fitness businesses to thrive in a fast-changing landscape while inspiring others to prioritize health and wellness in their lives.
Business and Marketing
Author: Bobby O'Connell
The start of a new year brings a wave of motivation for people to improve their fitness, which means January is one of the busiest times of the year for personal trainers and coaches. This “January rush” presents an excellent opportunity to grow your business, attract new clients, and maximize revenue. But without the proper […]
Business and Marketing
Author: Bobby O'Connell
Financial success as a personal trainer is about more than just helping clients get fit—it’s about building a sustainable, profitable business. This guide combines insights on maximizing income, setting competitive rates, and using tools to streamline financial management. Whether you’re an experienced trainer or just starting, these strategies will help you take control of your […]
Business and Marketing
Author: Bobby O'Connell
Social media, especially Instagram, is a powerful tool for personal trainers looking to expand their reach, attract clients, and build brand loyalty. With over a billion monthly users, Instagram has become a vital marketing platform for reaching Millennials and Gen Z, who are the most engaged users. In this guide, we’ll explore strategies to build […]
Business and Marketing
Author: Bobby O'Connell
Building a thriving personal training business involves more than just delivering results; it requires fostering engagement and promoting long-term commitment. By strategically supporting clients through seasonal challenges, leveraging referrals, and offering diverse training options like group sessions, you can boost motivation, enhance loyalty, and grow your client base. Here’s a comprehensive guide on powerful strategies […]
Business and Marketing
Author: Bobby O'Connell
Client retention is the backbone of a successful fitness coaching business. While attracting new clients is important, keeping your current clients engaged, motivated, and coming back for more is what will sustain your business long-term. In this article, we’ll explore the top 10 proven strategies to help personal trainers and fitness coaches boost client loyalty and retention.
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, offering promotions and deals can be a game-changer when it comes to attracting new clients and growing your business. But the key to making these deals truly effective isn’t just in the discounts you offer—it’s in how you market them. In a world filled with social media noise and endless fitness […]
Business and Marketing
Author: Bobby O'Connell
Introduction As a personal trainer, you know how competitive the fitness industry can be, especially around the holidays when potential clients are searching for the best deals. Offering smart, targeted discounts can be the perfect way to stand out, attract new clients, and boost revenue. In this blog, we’ll cover six discount pricing strategies that […]
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, offering meal plans can be a lucrative addition to your services, allowing you to provide more value to your clients and boost your income. However, determining the right price for these meal plans can be tricky. Charge too little, and you undervalue your work; charge too much, and you might scare […]
Business and Marketing
Author: Bobby O'Connell
In today’s competitive fitness industry, having the right fitness coaching tools can be a game-changer for personal trainers and coaches. From streamlining client communication to managing payments, the right tech can save you time, increase your revenue, and elevate your client experience. Here are the five must-have tools every fitness coach should consider: Tool 1: […]
Business and Marketing
Author: Bobby O'Connell
In today’s fast-paced fitness industry, staying ahead means embracing innovation. Artificial Intelligence (AI) is revolutionizing the way personal trainers and coaches create workout programs, manage clients, and grow their businesses. By leveraging AI, you can build personalized fitness programs efficiently, ensure client satisfaction through better results, and ultimately maximize your revenue. Let’s explore how AI […]
Business and Marketing
Author: Bobby O'Connell
Introduction to Facebook Ads for Personal Trainers Facebook is home to over 2.9 billion users, making it one of the most powerful platforms for personal trainers looking to expand their client base. With Facebook Ads, you can precisely target those individuals who are most likely to need your services, whether it’s strength training, weight loss, […]
Business and Marketing
Author: Bobby O'Connell
Do you want to see your personal training business thrive? The fitness industry is highly competitive, and standing out requires innovative and effective marketing strategies. Whether you’re a seasoned fitness instructor or just starting, this guide will provide you with actionable marketing ideas designed to attract more clients and grow your business. Why Marketing Your […]