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FRSA CSM
Marketing and Communications Manager - TrueCoach
Training Tips
Author: Bobby O'Connell
Introduction Becoming a personal trainer is more than just a career—it’s a chance to combine your passion for fitness with helping others achieve their goals. From flexible schedules to endless growth opportunities, personal training offers a variety of rewards that make it one of the most fulfilling professions out there. If you’re actively researching the […]
Business and Marketing
Author: Bobby O'Connell
Launching your personal training business is an exciting journey—but it can feel overwhelming without a clear roadmap. From certifications to marketing and building a client base, there are many steps to tackle. This guide will walk you through every stage of starting your business, with insights from our Launching Your Personal Training Business eBook to […]
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, understanding your clients’ needs, goals, and limitations is critical to their success—and yours. A well-crafted personal trainer consultation form serves as the cornerstone for designing effective training programs and building trust. In this blog, we’ll dive deeper into the value of a consultation form, guide you through creating one, and detail […]
Training Tips
Author: Bobby O'Connell
Introduction As the holiday season approaches, personal trainers and fitness coaches often encounter clients who are hesitant to stick to their training routines. Whether it’s family commitments, travel, or simply indulging in festive food, many clients express concerns about continuing their fitness journey during the holidays. Addressing these objections confidently and with empathy is key […]
Business and Marketing
Author: Bobby O'Connell
The holiday season is a time of celebration, indulgence, and for many, a break from regular fitness routines. While this can seem like a slow period for personal trainers, it actually presents a golden opportunity to attract new clients, engage existing ones, and boost your business with holiday-specific offers. By creating holiday workout programs and […]
Business and Marketing
Author: Bobby O'Connell
As the year draws to a close, it’s common for personal trainers and coaches to experience a seasonal slowdown in client engagement, lower revenue, and a general drop in enthusiasm from both new leads and current clients. But year-end doesn’t have to be synonymous with a lull. Instead, it can be an ideal time to […]
Business and Marketing
Author: Bobby O'Connell
The start of a new year brings a wave of motivation for people to improve their fitness, which means January is one of the busiest times of the year for personal trainers and coaches. This “January rush” presents an excellent opportunity to grow your business, attract new clients, and maximize revenue. But without the proper […]
Business and Marketing
Author: Bobby O'Connell
Financial success as a personal trainer is about more than just helping clients get fit—it’s about building a sustainable, profitable business. This guide combines insights on maximizing income, setting competitive rates, and using tools to streamline financial management. Whether you’re an experienced trainer or just starting, these strategies will help you take control of your […]
Business and Marketing
Author: Bobby O'Connell
Social media, especially Instagram, is a powerful tool for personal trainers looking to expand their reach, attract clients, and build brand loyalty. With over a billion monthly users, Instagram has become a vital marketing platform for reaching Millennials and Gen Z, who are the most engaged users. In this guide, we’ll explore strategies to build […]
Business and Marketing
Author: Bobby O'Connell
Building a thriving personal training business involves more than just delivering results; it requires fostering engagement and promoting long-term commitment. By strategically supporting clients through seasonal challenges, leveraging referrals, and offering diverse training options like group sessions, you can boost motivation, enhance loyalty, and grow your client base. Here’s a comprehensive guide on powerful strategies […]
Business and Marketing
Author: Bobby O'Connell
Client retention is the backbone of a successful fitness coaching business. While attracting new clients is important, keeping your current clients engaged, motivated, and coming back for more is what will sustain your business long-term. In this article, we’ll explore the top 10 proven strategies to help personal trainers and fitness coaches boost client loyalty and retention.
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, offering promotions and deals can be a game-changer when it comes to attracting new clients and growing your business. But the key to making these deals truly effective isn’t just in the discounts you offer—it’s in how you market them. In a world filled with social media noise and endless fitness […]