Black Friday is here, bringing a tidal wave of savings and the best opportunity personal trainers have all year to invest in the tools that power true business growth. Whether you’re an established fitness coach, personal trainers, gym owner, or just starting your fitness journey. Stretching every dollar and maximizing value is a top priority this season. With countless great deals swirling around fitness apps, equipment, education, and tech, knowing which offers move the needle for your career (and wallet) is essential.
That’s why we’ve curated this definitive list of the top fitness business Black Friday 2025 deals for personal trainers. Expect hand-picked savings on business software, gym essentials, industry-leading education, and more. And leading the pack is TrueCoach, the all-in-one coaching platform that transforms how trainers manage clients, deliver programs, and scale their business online.
Ready to make 2026 your most successful year yet? Let’s dive into the best Black Friday and Cyber Monday deals for fitness professionals and the one investment every trainer should make before sale prices disappear!
#1 — TrueCoach: The Ultimate Deal for Coaches Looking to Grow Their Business
If you’re serious about scaling your coaching business, streamlining your workflow, and delivering exceptional client results, TrueCoach is the best software deal for personal trainers this Black Friday. This powerful platform is packed with features designed for every stage of your business:
- Client management (from onboarding to retention)
- Fully customizable program delivery (manage in-app workouts, progress, and check-ins)
- Direct messaging and video feedback for seamless communication
- Payment processing and invoicing built for trainers
- Integration with wearables and fitness apps for real-time data insights
- Nutrition and habit tracking to support your clients holistically
TrueCoach Black Friday Deal 2025: This year, TrueCoach is offering new coaches 70% off their first month with TrueCoach as well as deep discounts for coaches already using the platform (Check out Existing Coach Offers).
Whether you coach in-person, online, or both, TrueCoach is the personal training software platform that levels up your efficiency, retention rates, and income potential — all with zero tech headaches.
Don’t miss this deal: Start your TrueCoach free trial and claim the ultimate Black Friday fitness deal before it’s gone!
Want to understand what the TrueCoach hype is about? Check out our top features!
Education & Certifications — Invest in Knowledge
Staying at the cutting edge of industry trends (and maximizing your earning potential) starts with continued education. Black Friday 2025 sees leading certifying bodies and online education portals dropping their prices:
- NASM: Promotions on Certified Personal Trainer programs and specialist courses
- ACE Fitness: Bundle discounts and exclusive pricing on recertification
- Precision Nutrition: Markdowns on nutrition coaching certifications
- ISSA: Black Friday promotions on CPT and advanced specialties
Upgrading your skills doesn’t just build credibility; it keeps you competitive in the fitness industry and provides opportunities for new revenue streams.
Pro Tip: Check out TrueCoach Partner Perks for exclusive discounts from top certifying bodies all year long! Pair new certifications with TrueCoach features to deliver even more value via online programs and nutrition coaching.
Training & Gym Equipment Black Friday Deals
Refresh your gym, outfit your studio, or create a next-level home training setup with the best equipment deals of 2025:
- Rogue Fitness: Discounts on racks, barbells, bumpers, and mobility gear
- REP Fitness: Discounts on adjustable dumbbells, benches, and sleds
- Amazon: Deep savings on most equipment and accessories like resistance bands, kettlebells, TRX systems, and foam rollers
These equipment deals are perfect for trainers who want to upgrade client offerings, increase training variety, or expand into virtual coaching — with everything you need to deliver great workouts, in-person or online.
Tech Tools & Apps to Boost Productivity
Great coaches run organized, professional businesses with a little help from modern tech. This Black Friday, claim deals on productivity tools that power up your back office and brand:
- Canva Pro: Discounts on Canva Pro subscriptions to make your social media content easy to create and elevate your marketing
- Calendly: Discounts on premium scheduling for friction-free bookings and reminders
- QuickBooks: Black Friday savings on small business accounting, invoicing, and expense management
Think of these tools as must-have companions to TrueCoach for a comprehensive, automated workflow that lets you spend more time coaching and less time on the behind-the-scenes admin.
Apparel & Accessories
Black Friday is also the ultimate time to refresh your look (and motivate your clients to do the same! Apparel brands and recovery tools are running their biggest sales of the year:
- Lululemon, Nike, Gymshark: Look for discounts on select styles, bundles, and accessories.
- Theragun (by Therabody): Major markdowns on percussive therapy devices — perfect for trainer recovery and client sessions
- Hyperice: Deals on recovery gear (NormaTec boots, Hypervolt massage guns)
Looking the part and feeling your best matters — invest in gear that supports both performance and professional image.
Wearables & Fitness Trackers
For coaches and clients alike, wearable technology is a game-changer, and Black Friday is the perfect time to grab top-tier devices at unbeatable prices. These tools don’t just look great; they provide powerful data on recovery, sleep, readiness, and overall performance that can help you make smarter training decisions. They also make great gifts for the holiday season!
Keep an eye out these fitness tech Black Friday 2025 deals:
- Oura Ring: Discounts on smart rings that monitor recovery, sleep, and daily readiness
- WHOOP: Savings on memberships and bundles directly through WHOOP or partner retailers
- Fitbit: Markdowns on different models directly from Fitbit and major electronics stores
- Apple Watch: Deep discounts on Apple Watch available through Apple and major electronics stores
Here’s where it gets even better: All these wearables + more can automatically sync with TrueCoach, giving you and your clients seamless data integration. You’ll get real-time insights into daily activity, heart rate, recovery trends, and sleep quality. Helping you personalize programming, adjust workloads, and track progress without manual updates.
Supplements & Nutrition Brands
Helping your clients achieve their best results means supporting them both in and out of sessions. Top supplement brands are launching significant Black Friday deals:
- Legion Athletics: Percentage off sitewide and BOGO deals
- AG1: Discounts on subscriptions and exclusive gifts with purchase
- Vital Proteins: Site-wide discounts and deals at partner retailers
Trainers who offer nutrition guidance stand out and thanks to TrueCoach’s built-in habit and nutrition tracking, it’s never been easier to package holistic fitness programs for clients. Explore more: Nutrition & Habit Tracking Feature
Make Your Smartest Investment This Black Friday
Black Friday 2025 is packed with awesome deals, but only one platform truly compounds your effort into more income, more satisfied clients, and a more scalable business: TrueCoach. Whether you want to take your coaching fully online, streamline your workflow, or add new revenue streams with nutrition and habit coaching, TrueCoach delivers.
Want to finish 2025 ahead of the game?
Act Now: Start your TrueCoach free trial and seize the best Black Friday sale for personal trainers only available for a limited time!
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