The holiday season is a time of celebration, indulgence, and for many, a break from regular fitness routines. While this can seem like a slow period for personal trainers, it actually presents a golden opportunity to attract new clients, engage existing ones, and boost your business with holiday-specific offers. By creating holiday workout programs and promotions, you can harness this festive time to keep your clients motivated, grow your reach, and set yourself up for success in the new year.
Here’s how you can make the most of the holiday season by designing, promoting, and selling irresistible holiday fitness programs.
Why Holiday Programs Matter
For most people, the holiday season brings a unique set of challenges when it comes to staying fit. Packed schedules with family events, shopping, and travel, increased temptation from holiday treats and dinner, and cold weather and lack of daylight that make outdoor exercise less appealing.
As a personal trainer, you can offer tailored solutions to these common struggles by providing time-efficient, results-driven workout programs that cater to busy schedules and temptations. Plus, holiday promotions provide a reason for new clients to jump on board and for current clients to remain engaged.
Best Practices for Creating Holiday-Specific Programs
When designing your holiday programs, focus on the unique needs of your clients during this time. Here are some best practices to follow:
1. Create Short, Efficient Workouts
Time is precious during the holiday season, so clients will appreciate programs that offer maximum impact with minimal time commitment. Think about high-intensity interval training (HIIT) circuits or 30-minute strength and cardio sessions that are easy to squeeze into busy schedules.
2. Design Programs Around Holiday Themes
Make your program festive by incorporating a holiday theme. You could create “12 Days of Fitness” challenges, “Holiday Hustle” bootcamps, or “New Year, New You” transformation plans. A fun, thematic approach adds excitement and novelty, motivating clients to stay committed.
3. Focus on Accountability and Consistency
It’s easy for clients to fall off the fitness wagon during the holidays. Help them stay consistent by providing extra accountability through weekly check-ins, goal-setting, or even holiday fitness challenges where they can track their progress. TrueCoach’s client management tools make it easy to keep tabs on your clients’ progress, provide encouragement, and hold them accountable during this busy time.
4. Offer Flexibility
Make your program as accessible as possible by offering both in-person and virtual options. This is especially valuable during the holidays when clients might be traveling or unable to attend in-person sessions. With TrueCoach, you can create online programs that clients can access anytime, anywhere—perfect for staying fit on the go.
How to Sell Your Holiday Program
Creating a holiday program is one thing—selling it is another. Here are some tips to market your holiday-specific offers effectively:
1. Run a Limited-Time Promotion
Offer your holiday program as a one-time, limited offer. This creates urgency and motivates people to sign up before they miss out. You can even offer early-bird discounts for clients who sign up in advance. TrueCoach allows you to manage one-time payments seamlessly, so you can easily set up and track your special holiday deals.
2. Bundle with Additional Services
Increase the value of your holiday program by bundling it with other services or perks. Consider offering a discounted package that includes nutrition coaching, a post-holiday recovery plan, or one-on-one virtual sessions. Bundles increase the perceived value of your program and can lead to higher sales.
3. Offer Gift Certificates
The holiday season is all about gifting, so why not offer fitness gift certificates? Allow your current clients to purchase holiday programs or one-on-one sessions for their friends and family. It’s a thoughtful and healthy gift that can introduce new clients to your services.
4. Run a Referral Campaign
Encourage your existing clients to spread the word by offering referral discounts or bonuses for every friend they bring on board for your holiday program. Word of mouth is one of the most powerful marketing tools, especially when it comes from satisfied clients.
5. Use Holiday-Specific Marketing
When promoting your holiday program, adjust your messaging and branding to fit the season. Use festive imagery and language that ties into the holiday spirit. Market your program via email campaigns, social media posts, and stories, and highlight the benefits of staying fit during the holiday season.
Download TrueCoach Premade Holiday Workout Programs
To help you get started, TrueCoach is offering 4 Premade Holiday Workout Programs—a collection of time-efficient, holiday-themed workout routines that you can offer directly to your clients. Whether you use them as-is or as inspiration to create your own programs, these templates will save you time while delivering value to your clients.
You can customize these programs within TrueCoach, making them easy to integrate with your current offerings. Kickstart your holiday promotions with tried-and-tested workouts that fit perfectly into the holiday season. Simply download the programs and start offering them to your clients today!
Final Tips for Success
Here are a few final tips to help you make your holiday fitness programs a hit:
- Start Early: The earlier you launch your holiday program, the better. Start promoting it in early November so clients can plan ahead.
- Leverage Social Media: Use Instagram, Facebook, and email marketing to announce your holiday programs. Use holiday-themed graphics and videos to make your promotions stand out.
- Offer New Year Promotions: Don’t forget to include an option for clients to continue with you in the new year. Consider offering a special promotion for clients who sign up for a January challenge or long-term program during the holidays.
By following these tips and using tools like a personal training app, you’ll not only boost your revenue during the holidays but also set yourself up for a strong start to the new year.
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