Business and Marketing

Preparing for Tax Season as a Personal Trainer 

Author: Bobby O'Connell

For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.

Business and Marketing

The Most Common Financial Problems Independent Trainers Face 

Author: Bobby O'Connell

As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.

Business and Marketing

How To Charge Top Dollar For Online Personal Training

Author: Bobby O'Connell

With the explosion of digital platforms, the fitness industry has rapidly embraced the shift towards online workout programs and personal training sessions. For personal trainers and fitness entrepreneurs, this presents a unique opportunity to expand their services and tap into a global market. But with competition on the rise, the question becomes, how do you […]

Training Tips

Enhance Your Coaching Services With Wearable Data 

Author: TrueCoach

Fitness isn't what it used to be. The simple act of physical exercise has evolved into a data-rich symphony of target heart rates, step counts, sleep quality, and what seems like an endless stream of statistics. It’s no surprise that health and fitness have become increasingly personal thanks to the revolution in wearable technology. For the modern fitness professional, the once-blank canvas of training is now being painted with rich data that can sculpt detailed, customized wellness plans for your clients. 

Business and Marketing

5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business 

Author: Bobby O'Connell

Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you're looking to build your online business, here are five steps you can take, inspired by Reynolds' transformation.

Features and Announcements

Harnessing the Power of Wearables: Integration With OURA And More Is Revolutionizing Personal Training 

Author: TrueCoach

In the ever-evolving landscape of fitness technology, the integration of personal training apps with wearables has emerged as a game-changer, promising a deeper, more granular understanding of personal health and fitness data. Among the myriad of options, TrueCoach stands tall as the trailblazer in the industry, with its pioneering integration of OURA, a revolutionary health […]

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