The TrueCoach Learning Corner

Our latest eBooks and webinars for personal trainers

Welcome to the TrueCoach learning corner! Here you can find all our latest eBooks and webinars expertly curated with endless information to help you scale your fitness business. Whether you want to learn to manage demanding clients or to find new clients, the information is always here and always free.

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Downloads

Personal Training for the Whole Body: The Science Behind the Mind-Body Connection and How It Unlocks Fitness Goals

Fitness benefits our mental health – but did you know the flipside is also true? In this e-book, we break down the connection between wellness and personal fitness, giving you the key science, facts and exercises you can incorporate into your personal training practice.

How to Earn Passive Income as a Fitness Professional

Before, your income as a trainer used to be capped by how many clients you could physically see in a day. Now there are ways for trainers to earn income in their sleep. Find out some relevant and lucrative ways you can increase your earnings without breaking a sweat.

Beating Burnout and Getting Back on Track

Does the thought of meeting with another client make you feel drained? If you struggle with time management and maintaining client relationships, you may be experiencing burnout. Learn how to identify it and beat it before it beats you.

Elevating the Customer Service Experience for Your Clients

Exceptional customer service can elevate a business from good to great. In addition to outstanding training, are you offering your clients top-tier customer service? Learn tips for providing excellent service that can potentially turn one-time trainees into loyal customers.

Expert Tips for Managing Difficult Clients

It’s inevitable to run a business that does not receive any criticism from customers. Do you know how to manage a disgruntled customer or mitigate complaints before they happen? Download now for expert tips to quell complaints without losing your cool.

Expert Tips to Improve the Virtual Training Experience

Are you training virtually yet? Add virtual training sessions to your arsenal to open yourself up to a sea of new clients. Learn the golden rules to delivering a flawless virtual experience that trainees have come to expect from in-person training.

Choosing the Right Personal Trainer Software (A Checklist)

Managing the day-to-day of a fitness business and connecting with clients requires personal trainer software. But how do you know which is suitable for your needs? Download our checklist to discover what you need to look for to make the right choice every time.

How to Find New Clients for Newly Certified Trainers

Finding clients is arguably one of the most challenging undertakings for new entrepreneurs. This download will teach you ways to find not only new clients but the right clients.

Recession-Proof Your Personal Training Business

Recessions are an inevitable occurrence in every economy. Learn steps to protect your business during trying economic times without having to shudder your business.

Webinars

New Year, New You, New Business

Presented by: Hanna Pierce – Sr. Manager of Customer Success at Novo
Business finances can feel daunting, but they don’t have to be! Discover Novo’s top 7 tips on SMB finances so you can start the new year strong and have confidence with your 2023 financial plan.

Coaching Olympic Lifting Athletes Virtually

Presented by: Chad Vaughn – 2-Time Olympian Owner of Vaughn Weightlifting
Join Chad Vaughn and TrueCoach for the latest webinar – Coaching Olympic Lifting Athletes Virtually.

Get More Clients

Presented by: Sean Greeley – CEO and Founder of NPE
Sean Greeley will teach you his proven 3-step plan to get more premium clients, sell out your fitness programs, and build a waiting list.

How to Start your Personal Training Business

Presented by: Chad Molyneux – Founder, NLCA
Learn how to start your personal training business and avoid errors made by beginners. Cultivate how to scale your business, create the most impact with clients and generate the most revenue.

Side Hustle to Six-Figure: Successfully moving into affluent, full-time training

Presented by: Michelle Blakely – See Jake and Jane Train
Eliminate the mystery behind how to move from side-gig to a rewarding career. This webinar explores strategies and insights for individuals looking to elevate their side businesses and generate a six-figure income.

The Not-So-Sexy Secrets of 100K Trainers

Presented by: Michelle Blakely – See Jake and Jane Train
Dive into the secrets of becoming a highly profitable trainer as this dynamic webinar challenges conventional thinking and explores the untapped opportunities awaiting those who are willing to push boundaries, elevate their standards, and unlock the keys to unparalleled success.

How To Prep Your Fitness Business For Black Friday

Presented by: Chad Molyneux – Founder, NLCA
Learn how to prep your online fitness business For Black Friday and capitalize on the most lucrative time of year for online fitness coaches. Yes, if done right, Black Friday is better than January 1st!!!

How to Attract and Convert Clients with Your Content

Presented by: Matthew Allyn – Founder of Powerful Leader Mastery
Uncover what really attracts new ideal client followers, how to create a deep desire to work with you and how to convert those followers into clients without wasting time talking to cold leads who have no interest in working with you.

How to Turn Your Social Media Accounts into Client-Generating Machines

Presented by: Sean Greeley – CEO and Founder of NPE
Most fit pros try using social media to find new clients, but are disappointed with the results! If that has been your experience, you’re not alone. We all recognize the power of social media for finding clients.

Bringing the Abundance Mindset to Personal Training

Presented by: Michelle Blakely – See Jake and Jane Train
Have you ever heard of the abundant mindset? It’s something you need to prosper and see growth in your business. Guest speaker Michelle Blakely will teach you abundance vs. scarcity and the secrets to manifesting abundance in your business and life.

It’s Not Just About Acquiring New Leads

Presented by: Brad Sheppard – Trainer HQ
Running a successful marketing campaign is about more than just finding new clients. What message are you sending? Author and cofounder of Trainer HQ, Brad Sheppard, will teach you ways to turn leads into long-term cash flow.

How to Build a Six-Figure Personal Training Business

Presented by: Chris Cooper – Two-Brain Business
Turning your passion for personal training into a six-figure business may seem like a dream. Chris will tell you how to make that dream a reality. This webinar will teach tips for starting and scaling a fitness business to $100K+ in revenue.

Business Finance 101 for Personal Trainers

Presented by: Michelle Blakely – See Jake and Jane Train
You may be great at training, but are you great at money management? Learn the basics about taxes, auditing bills, and more. Join 20-year fitness veteran Michelle Blakely as she gives you helpful and straightforward ways to manage your income and expenses.

Beating Burnout and Getting Back on Track

Presented by: Brianna Lamb – Functional Bodybuilding

TRX: Critical Cueing and Functional Training

Presented by: Fraser Quelch & Miguel Vargas – TRX®
Listen to trainers from world-renowned fitness equipment company TRX® as they give game-changing critical cues to elevate your training. These universal gems can be applied to any functional training or equipment to help customers perform at.

Cringe-Free Selling

Presented by: Michelle Blakely – See Jake and Jane Train
Leave the sleazy selling tactics to used car salespeople. You’re better than that! Get tips from 20-year fitness veteran and entrepreneur Michelle Blakely, as she gives you clear action steps to increase revenue and gain customers without tired sales pitches.