The TrueCoach Learning Corner

Our latest eBooks and webinars for personal trainers

Welcome to the TrueCoach learning corner! Here you can find all our latest eBooks and webinars expertly curated with endless information to help you scale your fitness business. Whether you want to learn to manage demanding clients or to find new clients, the information is always here and always free.

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Downloads

Investing In Yourself: How To Improve And Protect Your Best Business Asset to the learning center downloads page

As the driving force behind your business, your physical, mental and emotional health must be optimal to ensure growth, sustainability and long-term success.

It’s not easy supporting other people on their health and wellbeing journeys when your own tank is nearly empty. In this ebook you’ll learn how investing in yourself through self-care, skill development, and mentoring is an investment in the future of your business.

The Tech-Driven Personal Trainer: How to thrive as a trainer in the digital age

Revamp Your Fitness Business with Tech! Discover how to leverage the latest digital innovations to boost your business. Attract clients, boost profits, and elevate training experiences. Your path to success starts here.

The Ultimate Guide to Referral Marketing for Personal Trainers

Today, we know it by another name: referral marketing. In our latest ebook, discover how to create a successful referral marketing campaign for your personal training business, and walk away with tips and secrets to creating a program that builds your clientele, community, and bottom line.

The Value of Partnerships

Running a business requires you to wear all the hats. All of them. So why not leverage your network and create partnerships that make your life easier? In this eBook you’ll learn how to leverage partnerships by other service providers to add value to your clients – and your business.

Launching your Personal Training Business

Launching a personal training business is incredibly exciting—but it can also present challenges you haven’t faced before. You can’t build a house without a solid structure. This playbook will provide practical and actionable steps that will guide you through building your business from the ground up—brick by brick—so that you can launch the business you’ve always wanted.

Habit Setting and Personal Training

Habits are hard to create, and engrained habits are even harder to break. In our latest eBook, you’ll learn how habits are formed, hacks to build better habits, and strategies you can use as a personal trainer to help your clients.

Take Control of Your Reviews

Did you know that more than 70% of Americans shop online for goods and services? How do they ultimately determine where to spend their money? The answer: customer reviews. Customer reviews are as good as gold and vital for discoverability and building your brand.

Ready to Sell More than Workouts and Subscriptions

Did you know in personal training that the top 10% of earners make over $75k per year? Have you reached that income level yet?
If you’re unsure how, download our eBook to learn how to increase your revenue as a personal trainer.

Adapting a Growth Mindset

In this eBook, you will get a comprehensive overview of how to adapt a growth mindset to your online coaching business so that you can level up. Whether you want to add more clients, offer new classes, expand your marketing efforts or seek new audiences, this playbook gives you tips and strategies to lock into a growth-centric plan.

Client Retention Strategies for Personal Trainers

Did you know only 18% of business focus on client retention even though it has the largest impact on maintaining revenue? In this case, it pays to join the minority. Stop letting your clients and your money fly out the window!

Responding to Price Pressure for Personal Trainers

How do you respond to a customer who wants you to lower your price? Price pressure comes in a variety of forms, from subtle to overt. Learning how to recognize price pressure and stand your ground is important to running a fitness business.

Marketing Your Personal Training Business in 2023

Marketing is one of the most critical tools for growing any business, but there’s no one size fits all strategy. Do you know how well your current strategy is doing? And what should you do to prepare for the new year?

Optimizing Instagram for Personal Trainers

Over 80% of Instagram users discover new products directly on the app. Are you being seen? If you’re struggling with using Instagram to find new clients, this eBook will teach steps you can take to boost engagement and, ultimately, revenue.

How to Find New Clients and Stand Out from the Crowd

TikTok is here to stay and you need to know how to use it to help get you clients. In the latest TrueCoach eBook you’ll learn the advantages of having a TikTok business account and how to use it to your advantage.

Personal Training for the Whole Body: The Science Behind the Mind-Body Connection and How It Unlocks Fitness Goals

Fitness benefits our mental health – but did you know the flipside is also true? In this e-book, we break down the connection between wellness and personal fitness, giving you the key science, facts and exercises you can incorporate into your personal training practice.

How to Earn Passive Income as a Fitness Professional

Before, your income as a trainer used to be capped by how many clients you could physically see in a day. Now there are ways for trainers to earn income in their sleep. Find out some relevant and lucrative ways you can increase your earnings without breaking a sweat.

Beating Burnout and Getting Back on Track

Does the thought of meeting with another client make you feel drained? If you struggle with time management and maintaining client relationships, you may be experiencing burnout. Learn how to identify it and beat it before it beats you.

Elevating the Customer Service Experience for Your Clients

Exceptional customer service can elevate a business from good to great. In addition to outstanding training, are you offering your clients top-tier customer service? Learn tips for providing excellent service that can potentially turn one-time trainees into loyal customers.

Expert Tips for Managing Difficult Clients

It’s inevitable to run a business that does not receive any criticism from customers. Do you know how to manage a disgruntled customer or mitigate complaints before they happen? Download now for expert tips to quell complaints without losing your cool.

Expert Tips to Improve the Virtual Training Experience

Are you training virtually yet? Add virtual training sessions to your arsenal to open yourself up to a sea of new clients. Learn the golden rules to delivering a flawless virtual experience that trainees have come to expect from in-person training.

Choosing the Right Personal Trainer Software (A Checklist)

Managing the day-to-day of a fitness business and connecting with clients requires personal trainer software. But how do you know which is suitable for your needs? Download our checklist to discover what you need to look for to make the right choice every time.

How to Find New Clients for Newly Certified Trainers

Finding clients is arguably one of the most challenging undertakings for new entrepreneurs. This download will teach you ways to find not only new clients but the right clients.

Recession-Proof Your Personal Training Business

Recessions are an inevitable occurrence in every economy. Learn steps to protect your business during trying economic times without having to shudder your business.

Webinars

ChatGPT for Personal Trainers: Unlocking the Future of Personal Training with AI

Presented by: Dr. Ted Vickey, Founder CEO of FitWell LLC

Step into the future of fitness with our electrifying webinar, tailored exclusively for our TrueCoach Coaching and Personal Training community. In this session, Dr. Ted Vickey will unleash the incredible potential of Artificial Intelligence (AI) in revolutionizing your training approach.

Utilizing the Power of TrueCoach’s Exercise Video Library

Presented by: Jesse O’Brien-Founder of Central Athlete and Central Health

We will be walking attendees through best practices for utilizing the Central Athlete Exercise Video Library. Discover how to optimize program design efficiency and increase value for your clients

Training for Space

Presented by:Emily Apollonio-Human factors expert, CrossFit coach at Koda Deer Creek, and analog astronaut

Human performance training is not just about winning a competition or having the fastest time. It’s about optimizing your potential for success in a given environment, which encompasses physical and mental fitness, and sometimes the ability to perform as a team. Learn how we apply fitness and other human performance factors into preparing astronauts and space researchers in isolated, confined, and extreme environments and improving their quality of life.

The Corporate Advantage: Why You Need Corporate Clients & How To Get Them

Presented by: Dan Rogers – Co-Founder/ Head Coach at rxRecourse

Dan will dive into the success story of rxRecourse and share his expertise and insights on why coaching in the corporate sector is essential, how to become a Wellness Sherpa, and a pragmatic approach to achieving success!

TrueCoach Revolutionizes the Classroom Experience

Presented by: Dr. Erin Nitschke – Professor of Exercise Science, ACE-CPT, ACE Health Coach, NSCA & NFPT CPT, Pn1

This webinar will provide certified professionals and educators with an insightful look at how to use TrueCoach for the classroom in a unique and learner-centered way.

4 Steps to Creating a Successful Online Coaching Business

Presented by: Angela Gargano – 5X Ninja Warrior, Miss Fitness America 2016

Angela will take you through her personal journey and tell you what NOT to do so you can avoid those missteps and be successful.

Acquiring And Retaining New Clients

Presented by: Taylor Sleaford – Fitness, Life and Leadership Coach

In today’s competitive fitness market, building a personal training business—plus a loyal community—can feel challenging and intimidating. How do you keep people coming back with so many options?

Boost Business by Offering Personalized Nutrition Plans

Presented by: McKenna Bush – Business Development Representative at InsideTracker

Visiting the gym and counting calories may not be enough for clients to reach their fitness goals. Offering exercise plans alone is only half the battle. If clients are hitting a plateau, then you need science to boost results.

Mental Performance Training for Athletes with Restoic

Presented by: Danny Cavic – Co-Founder | Restoic

Athletes have coaches and trainers for physical preparation, but what about mental training? Restoic, developed in collaboration with top sport psychologists and world-class athletes, offers elite-level mental skills training. Boost your confidence, reduce stress and anxiety, and unleash your inner champion with Restoic.

Know Your Value: Price Yourself Right

Presented by: Michelle Blakely – See Jake and Jane Train

So much of what is required to effectively price yourself right is easy to avoid. The truth though is that your earnings and affluence are within your control. It doesn’t have to be difficult. You can earn your value and feel wonderful about your pricing. Join me for this powerful presentation on how to see your worth, understand your clients, and implement the power of simple market research and highly effective billing.

New Year, New You, New Business

Presented by: Hanna Pierce – Sr. Manager of Customer Success at Novo
Business finances can feel daunting, but they don’t have to be! Discover Novo’s top 7 tips on SMB finances so you can start the new year strong and have confidence with your 2023 financial plan.

Coaching Olympic Lifting Athletes Virtually

Presented by: Chad Vaughn – 2-Time Olympian Owner of Vaughn Weightlifting
Join Chad Vaughn and TrueCoach for the latest webinar – Coaching Olympic Lifting Athletes Virtually.

Get More Clients

Presented by: Sean Greeley – CEO and Founder of NPE
Sean Greeley will teach you his proven 3-step plan to get more premium clients, sell out your fitness programs, and build a waiting list.

How to Start your Personal Training Business

Presented by: Chad Molyneux – Founder, NLCA
Learn how to start your personal training business and avoid errors made by beginners. Cultivate how to scale your business, create the most impact with clients and generate the most revenue.

Side Hustle to Six-Figure: Successfully moving into affluent, full-time training

Presented by: Michelle Blakely – See Jake and Jane Train
Eliminate the mystery behind how to move from side-gig to a rewarding career. This webinar explores strategies and insights for individuals looking to elevate their side businesses and generate a six-figure income.

The Not-So-Sexy Secrets of 100K Trainers

Presented by: Michelle Blakely – See Jake and Jane Train
Dive into the secrets of becoming a highly profitable trainer as this dynamic webinar challenges conventional thinking and explores the untapped opportunities awaiting those who are willing to push boundaries, elevate their standards, and unlock the keys to unparalleled success.

How To Prep Your Fitness Business For Black Friday

Presented by: Chad Molyneux – Founder, NLCA
Learn how to prep your online fitness business For Black Friday and capitalize on the most lucrative time of year for online fitness coaches. Yes, if done right, Black Friday is better than January 1st!!!

How to Attract and Convert Clients with Your Content

Presented by: Matthew Allyn – Founder of Powerful Leader Mastery
Uncover what really attracts new ideal client followers, how to create a deep desire to work with you and how to convert those followers into clients without wasting time talking to cold leads who have no interest in working with you.

How to Turn Your Social Media Accounts into Client-Generating Machines

Presented by: Sean Greeley – CEO and Founder of NPE
Most fit pros try using social media to find new clients, but are disappointed with the results! If that has been your experience, you’re not alone. We all recognize the power of social media for finding clients.

Bringing the Abundance Mindset to Personal Training

Presented by: Michelle Blakely – See Jake and Jane Train
Have you ever heard of the abundant mindset? It’s something you need to prosper and see growth in your business. Guest speaker Michelle Blakely will teach you abundance vs. scarcity and the secrets to manifesting abundance in your business and life.

It’s Not Just About Acquiring New Leads

Presented by: Brad Sheppard – Trainer HQ
Running a successful marketing campaign is about more than just finding new clients. What message are you sending? Author and cofounder of Trainer HQ, Brad Sheppard, will teach you ways to turn leads into long-term cash flow.

How to Build a Six-Figure Personal Training Business

Presented by: Chris Cooper – Two-Brain Business
Turning your passion for personal training into a six-figure business may seem like a dream. Chris will tell you how to make that dream a reality. This webinar will teach tips for starting and scaling a fitness business to $100K+ in revenue.

Business Finance 101 for Personal Trainers

Presented by: Michelle Blakely – See Jake and Jane Train
You may be great at training, but are you great at money management? Learn the basics about taxes, auditing bills, and more. Join 20-year fitness veteran Michelle Blakely as she gives you helpful and straightforward ways to manage your income and expenses.

Beating Burnout and Getting Back on Track

Presented by: Danny Cavic – Co-Founder | Restoic

Athletes work with coaches and trainers to prepare the body for competition, but where do they turn to train the mind? Elite mental skills training developed with top psychologists and athletes. Boost confidence, reduce stress, and unleash your inner champion.

TRX: Critical Cueing and Functional Training

Presented by: Fraser Quelch & Miguel Vargas – TRX®
Listen to trainers from world-renowned fitness equipment company TRX® as they give game-changing critical cues to elevate your training. These universal gems can be applied to any functional training or equipment to help customers perform at.

Cringe-Free Selling

Presented by: Michelle Blakely – See Jake and Jane Train
Leave the sleazy selling tactics to used car salespeople. You’re better than that! Get tips from 20-year fitness veteran and entrepreneur Michelle Blakely, as she gives you clear action steps to increase revenue and gain customers without tired sales pitches.