The TrueCoach Learning Corner

Our latest eBooks and webinars for personal trainers

Welcome to the TrueCoach learning corner! Here you can find all our latest eBooks and webinars expertly curated with endless information to help you scale your fitness business. Whether you want to learn to manage demanding clients or to find new clients, the information is always here and always free.

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Downloads

Personal Training for the Whole Body: The Science Behind the Mind-Body Connection and How It Unlocks Fitness Goals

Fitness benefits our mental health – but did you know the flipside is also true? In this e-book, we break down the connection between wellness and personal fitness, giving you the key science, facts and exercises you can incorporate into your personal training practice.

How to Earn Passive Income as a Fitness Professional

Before, your income as a trainer used to be capped by how many clients you could physically see in a day. Now there are ways for trainers to earn income in their sleep. Find out some relevant and lucrative ways you can increase your earnings without breaking a sweat.

Beating Burnout and Getting Back on Track

Does the thought of meeting with another client make you feel drained? If you struggle with time management and maintaining client relationships, you may be experiencing burnout. Learn how to identify it and beat it before it beats you.

Elevating the Customer Service Experience for Your Clients

Exceptional customer service can elevate a business from good to great. In addition to outstanding training, are you offering your clients top-tier customer service? Learn tips for providing excellent service that can potentially turn one-time trainees into loyal customers.

Expert Tips for Managing Difficult Clients

It’s inevitable to run a business that does not receive any criticism from customers. Do you know how to manage a disgruntled customer or mitigate complaints before they happen? Download now for expert tips to quell complaints without losing your cool.

Expert Tips to Improve the Virtual Training Experience

Are you training virtually yet? Add virtual training sessions to your arsenal to open yourself up to a sea of new clients. Learn the golden rules to delivering a flawless virtual experience that trainees have come to expect from in-person training.

Choosing the Right Personal Trainer Software (A Checklist)

Managing the day-to-day of a fitness business and connecting with clients requires personal trainer software. But how do you know which is suitable for your needs? Download our checklist to discover what you need to look for to make the right choice every time.

How to Find New Clients for Newly Certified Trainers

Finding clients is arguably one of the most challenging undertakings for new entrepreneurs. This download will teach you ways to find not only new clients but the right clients.

Recession-Proof Your Personal Training Business

Recessions are an inevitable occurrence in every economy. Learn steps to protect your business during trying economic times without having to shudder your business.

Webinars

Bringing the Abundance Mindset to Personal Training

Have you ever heard of the abundant mindset? It’s something you need to prosper and see growth in your business. Guest speaker Michelle Blakely will teach you abundance vs. scarcity and the secrets to manifesting abundance in your business and life.

It’s Not Just About Acquiring New Leads

Running a successful marketing campaign is about more than just finding new clients. What message are you sending? Author and cofounder of Trainer HQ, Brad Sheppard, will teach you ways to turn leads into long-term cash flow.

How to Build a Six-Figure Personal Training Business

Turning your passion for personal training into a six-figure business may seem like a dream. Guest speaker, Chris Cooper from Two-Brain Business, will tell you how to make that dream a reality. This webinar will teach tips for starting and scaling a fitness business to $100K+ in revenue.

Business Finance 101 for Personal Trainers

You may be great at training, but are you great at money management? Learn the basics about taxes, auditing bills, and more. Join 20-year fitness veteran Michelle Blakely as she gives you helpful and straightforward ways to manage your income and expenses.

Beating Burnout and Getting Back on Track

TRX: Critical Cueing and Functional Training

Listen to trainers from world-renowned fitness equipment company TRX® as they give game-changing critical cues to elevate your training. These universal gems can be applied to any functional training or equipment to help customers perform at.

Cringe-Free Selling

Leave the sleazy selling tactics to used car salespeople. You’re better than that! Get tips from 20-year fitness veteran and entrepreneur Michelle Blakely, as she gives you clear action steps to increase revenue and gain customers without tired sales pitches.