Being a certified personal trainer is a rewarding yet demanding role. From giving each client personalized care and attention to managing every facet of your own business, it’s easy to neglect one of the most important contributors to long-term success: your OWN health and wellbeing. You need to be the best version of yourself to keep up with your busy schedule, and practising self-care and achieving a healthy …
Scenario: A personal trainer (let’s call him Ken Carson) is experiencing moderate, consistent success with his one-on-one coaching sessions. Ken’s schedule is pretty packed (there hasn’t been much time for admin and self-care) but he has lost a couple of clients recently. Ken would like to make more money somehow, but only has so many hours in each day to run individual sessions. Ken’s also noticed a lack of …
SURRENDER TO YOUR AI OVERLOADS Just kidding! Admittedly, the rate of technological advancement can sometimes be daunting, but here’s your chance to grab it by the artificially intelligent horns and make it your business beast. There are so many ways to harness technology in business – especially in the fitness industry. From streamlining daily tasks to making workouts more fun and accessible, we’ve explored …
If you’re a personal trainer who doesn’t yet offer virtual training options then don’t worry, you’re not alone… but you are becoming an endangered species. During the COVID-19 pandemic lockdowns, the personal training industry was given a sudden and forceful shove into the online world – and boy did it perform. People could suddenly exercise on their own schedule, whenever and wherever it suited them. On a …
Have you met ChatGPT? Imagine having a conversation with a computer program that not only understands what you're requesting but also provides relevant responses you can use for your business. That’s ChatGPT! You may have heard a lot of buzz about ChatGPT lately and with good reason. It uses artificial intelligence to understand and respond to human language in a way that feels natural and human-like. It’s …
It's awesome that you're doing what you love: helping people to become fitter, healthier versions of themselves! Designing training programs is a challenging reward. Working out alongside your clients is fun and invigorating. Asking them to refer you to their friends and family... now that can be a different story. For some people, it may come easy, but for others, it's just plain awkward and intimidating. Being …
One of the most important (but time-consuming) aspects of being a personal trainer is finding new clients so that your business can grow and thrive. An often-overlooked marketing resource is existing clients! You've already put in a lot of hard work with this group so now it's time to put them to use as your own cheer squad and sales team. 5 tips for turning your clients into your sales team Read our 5 simple …
As a personal trainer, you know that your clients need to continually push and challenge themselves to achieve better results. The same applies to you and your business! Whether you’re looking to expand your client base, increase your income or simply improve the way you do things, there are strategies you can try that are particularly beneficial for an online-only business. You don’t need a traditional ‘bricks …
It seems you can barely jog around the block these days without tripping over a new personal training business. They’re popping up faster than you can say ‘give me 10 reps’. While it’s great that so many people are prioritizing their health and wellbeing, it does mean you need to be proactive and creative to ensure that your business stands out from the crowd and keeps customers coming back for more. Here are …
The National Council on Strength & Fitness (NCSF) is an established organization in the fitness industry, focusing on education and certification for fitness professionals. Since its inception in the late 1990s, the NCSF has been committed to providing high-quality certification programs for personal trainers, strength coaches, and all other exercise professionals. The organization collaborates closely …
Whether you’ve been living with chronic and nagging pain for years or if you’ve recently experienced an acute injury, Airrosti are here to help find the root cause of your pain and offer treatment options for efficient, effective, and lasting relief. Airrosti, which stands for Applied Integration for the Rapid Recovery of Soft Tissue Injuries, is a healthcare group that specializes in providing rapid recovery …
USA Weightlifting (USAW) is the national governing body for Olympic weightlifting in the United States. The organization was founded in 1978 and is recognized by the United States Olympic and Paralympic Committee as the official representative for weightlifting in the country. USA Weightlifting's mission is to support United States athletes in achieving excellence in Olympic and World competitions and to …
At TrueCoach, we're dedicated to helping personal trainers build successful businesses. One of the most important parts of building a successful business is managing your finances effectively. That's why we're excited to announce our partnership with Novo, a banking platform designed specifically for small business owners like personal trainers. Starting and running a small business is no easy feat. From …
Lifework Education is a nationally accredited healthcare education organization comprised of continuing education and vocational schools. We work closely with more than 800 employers and over 100,000 students. Whether helping students with their CPR certifications or training the next generation of paramedics, our focus is firmly on maximizing convenience and producing great outcomes. As a national training …
Restoic is an online resource designed for athletes at all levels, who seek to train their minds like the pros and optimize their performance through mental skills training. Restoic is backed by science to transform your mobile device into a dynamic competitive advantage. Restoic's mission is to create a community of mindful athletes who prioritize their mental well-being alongside their physical fitness. This …
Once you’ve gained the certification to become a personal trainer or coach, the next step is building and growing your own business. That's where Next Level Coaching Academy (NLCA) comes in. They offer business coaching for online fitness coaches, helping to scale their businesses and achieve success. Founded by Chad Molyneux, a former professional athlete turned successful online fitness coach and business …
National Academy of Sports Medicine (NASM) has been at the forefront of the fitness industry for over 35 years. Founded in 1987, NASM has educated more than 1.4 million fitness professionals, making it the industry leader in fitness, nutrition, and wellness certifications. NASM's journey began more than 35 years ago when they quickly established themselves as a leader in fitness certifications by earning an …
TRX is not just a training brand; it's a movement. A movement that started when founder Randy Hetrick, a former Navy SEAL, wanted to stay fit while deployed. He used a jiu-jitsu belt and parachute webbing to create the first prototype of the now-famous TRX suspension trainer. From there, TRX has been redefining the fitness industry with its innovative training gear, accessories, and apparel, along with …
The International Sports Sciences Association (ISSA) is a leading global provider of online fitness and wellness certifications. For more than three decades, ISSA has been dedicated to offering practical and comprehensive education in the field of fitness, grounded in industry research. ISSA certifications, which include Certified Personal Training, Nutrition, Yoga, Health Coaching, Functional Fitness, and Group …
We’ve all experienced the struggle of sticking to something new. Whether it’s reading more, eating healthier, walking daily, or getting to bed earlier, ensuring ongoing success requires changing our behavior. And let’s be honest, this is easier said than done. As a certified health and wellness coach, you know that a commitment to consistency is one of the most important factors when it comes to achieving …
As a certified health and wellness coach, you know that physical fitness and mental wellbeing are intrinsically linked. By incorporating whole body wellness into your personal training practice you can increase your clients’ chances of success and add value to your relationship with them. Here are four easy ways to add mental training to physical training to improve ability, consistency and confidence. #1 Hit …
How to Take Advantage of Metrics to Build Your Coaching Business Metrics are the Ultimate Money-Maker When Training and Keeping Clients. Here’s Why and How to Better Take Advantage of the Process… When motivating your clients to work out and keep working out, metrics are one of the most powerful tools. It's simple; humans want to see their progress. This is why before and after photos are so compelling. And …
As a personal trainer, finding the right software to manage your clients, track their progress and build their workouts is crucial to the success of your business. But what happens when you find that your current software is no longer meeting your needs? The thought of switching to a new software can seem like a hassle, but it's important to weigh the benefits against the potential drawbacks. 3 things to ask …
Discover how Laramie County Community College is using TrueCoach to prepare future fitness professionals for their real-world careers. Overview Laramie County Community College (LCCC) was opened in 1968. Located in Laramie and Cheynne, Wyoming, LCCC is a full service, comprehensive community college. It offers 80 associate degrees and 30 certificates of completion across a wide range of academic, …
Here’s How One TrueCoach Trainer Used Airrosti to Treat Her Pain and Why She Recommends it to All Her Clients As most personal trainers and coaches know, one of the most challenging aspects of their job is keeping their clients and athletes on track to hitting their goals. Online coaches especially can find it difficult as they don’t have the advantage of pushing their athletes, in person, during the …
Whether You’re a New or Experienced Personal Trainer, The Right Equipment Is Key to a Great Workout. There are many elements to setting up a personal training business. First, a certification from one of the many top training providers is a great way to set yourself aside from the crowd. Personal training software like TrueCoach allows you to deliver workouts, stay connected with your clients, and easily manage …
Push-ups represent a staple exercise that nearly all traditional strength and conditioning programs incorporate. There’s a ton of variety when it comes to push-ups, the different variations you include, the different progression an athlete is ready for and the like. Spiderman Push-Ups are one of the many variations of push-ups that have developed over the years in fitness. I think they’re a great option …
The year is ending, and you’re probably scrambling to finish important tasks and help your clients reach those last-minute fitness goals before you indulge in good holiday cooking. This may be when you’re organizing your business financials for the upcoming tax season or finishing up your own last-minute to-do’s before you take a much-needed rest pre-2023. Amid the busy holiday season, it is vital not to forget to …
TrueCoach is a one-stop shop type of online training platform for coaches around the world. The best part? It’s super easy to navigate, user-friendly and organized for both the coach and the client. This is exactly why I’ve been using it for the past few years. It’s all about getting my clients results through a simple-to-use platform. New to TrueCoach and looking for a basic checklist to start? I’ve got you …
Are You a Personal Trainer or Aspiring Trainer Looking for Certification? These are the Best Certification Bodies For You TrueCoach has partnered with five of the best certification programs to give you exclusive discounts from each. Now, you just need to choose which one is right for you! One of the best ways to elevate your personal training business is through a certification program that can give …
Organize Your Athletes, Create Programming, and Track Progress with One Simple App TrueCoach is a Dedicated Software to Help Elevate Your Coaching and Give Your Athletes the Best Possible Programs. Here are 5 Ways It Can Help Coaches with multiple athletes to train can quickly feel overwhelmed with programming, tracking, and organization. Spreadsheets, folders, and files accumulate for each athlete they …
Power User Steps for the TrueCoach App Becoming a personal trainer is a rewarding career that is on track to expand as people return to the outside world with a renewed vigor to get active. The personal trainer industry is valued at $13 billion and has grown faster than the economy over the last five years.1 But it’s a little more involved than just gaining certification— you need to become a customer service …
Taking Your Facebook Business Account to the Next Level Facebook. The OG of social media. Boasting 18 years in the game and the most users of any social media platform, it’s no wonder it’s the go-to platform for most businesses to build brand awareness. Business ads have the potential to reach 2.14 billion people.1 Until just recently, Facebook was only second to Google in revenue generated from ad spending, even …
Taking Your Business Insta to the Next Level Sales only come as a result of great marketing, not the other way around. What better way to market than through social media? The days of using social media strictly to connect with friends and family are as dead as MySpace―social media is a branding and marketing powerhouse. With 4.7 billion users worldwide, having a social profile is a way of life.1 If you’ve …
Taking Your TikTok Account to the Next Level The newcomer to social media platforms―TikTok, has its fair share of controversy. Even after the threat of banishment by the Trump administration, TikTok has become one of the front-runners in social media. It began taking the US by storm during COVID, garnering the most downloads of any other app, and it hasn’t slowed its pace. Ways to appeal to TikTok users differ …
Setting the right price for your services can be scary for new business owners. As businesses have shifted to a hybrid or online model, setting prices has become downright tricky. The traditional cost-plus pricing model of calculating costs and adding the profit margin has been taught forever as the no-fail pricing strategy. Though it works well for finished goods, it isn’t the best for service providers (like …
As a personal trainer, you want what’s best for your clients, but what about what’s best for you and your business? In addition to having a software solution to help manage clients, there is a slew of other apps to help your training efforts. From tracking nutrition to practicing mindfulness, TrueCoach has compiled a list of apps to help you and your clients train successfully and decompress. 1. …
For many, starting a new endeavor can be scary or complicated; for others, not knowing where to start can keep them from starting at all. If you’ve thought about becoming a personal trainer but don’t have much capital or want to create flexibility in your professional schedule, becoming an online fitness coach may be for you. The average personal training session costs between $40 and $70 per hour, with the high …
As of 2022, nearly 20% of Americans wear a fitness tracker, with that number more than doubling to almost 45% if you include smartwatches.1 That figure is set to increase as wearable fitness technology has become the number one fitness trend of the year, followed by home gyms.2 Some people may be reluctant to use them, believing them inaccurate, but studies have proven that isn’t true. It has also been proven that …
These Social Media Tips Will Help You Save Time Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand awareness, and customer engagement – especially for personal trainers who are looking to increase …
Social media is a powerful tool all business owners should take advantage of. It doesn’t have to be scary or daunting, but not using it can be detrimental to your training business. As of May 2022, more than 1 billion people worldwide use Instagram monthly. Of those users, more than 1/3 are Millennials and Gen Z, who rank Instagram their go-to platform even over Tik Tok. If you’re not well-versed in Instagram, it’s …
Consider the number of times one of your athletes struggles when attempting to perform a 1-Leg RDL (“SLDL”). It’s rarely ever easy and oftentimes takes plenty of repetitions until technique is finally solid. Quite often you’ll see difficulty with avoiding rotation in the hips and also balancing on one leg. Let’s face it: the 1-Leg RDL isn’t an easy exercise. However, it is an important one. Enter: the Extended …
Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an authentic person, then each networking opportunity and scenario should be an organic …
Giving your clients killer workouts that deliver results is the pillar of your fitness business. At TrueCoach, we make it easy to customize and share workouts with clients. The superior functionality of our Program Builder and Exercise Library over our competitors means you can add exercises in just a few clicks and get clients moving. A “one size fits all” approach does not work in the fitness industry. …
Working from home and working out from home have become routine, with many resorting to purchasing in-home gym equipment. As the uses for fitness-based technology become more personal and accessible, many fear in-person connections will become obsolete, but that isn’t the case. Like working situations, working out has simply morphed into a hybrid model of its own. Learn how to embrace change and incorporate fitness …
A training business is one of the most rewarding types of businesses you can start. With the right strategy, resources, mentorship, and commitment, you can thrive in the online space. You’ll be able to help people across the globe achieve their health goals from the comfort of your home. More than the money, your clients’ testimonials will be a true indicator of your success. If you are in the …
Personal training referral programs are a great way to unlock more value from your members and grow your membership base. They’re a great promotional strategy for trainers with both big and small client bases, because people value recommendations from friends and family. They want suggestions on where to go and what to try, including the best local personal trainers. To make sure your referral campaign …
Read more below, but first, sign up for our webinar on Tuesday, April 26 at 2 EST / 1 CST. Master Coach at Functional Body Building, Brianna Lamb, is going to talk all things burnout and how to get back on track. REGISTER HERE Back to our regularly scheduled programming - Burnout is a real thing. For some reason, there is a preconceived notion that strength coaches and personal trainers need to be …
If you work in the fitness, health, exercise, or strength & conditioning space, it’s a given that you’ll be creating, producing, and uploading content for your clients and athletes. If you’re not doing this, I think what you’ll find is that they’ll move on to a coach or trainer who does. If you’re down with adapting with the times, then it’s important to, at the very least, develop a basic understanding of how …
Ready to start generating more leads, convert more clients, and put your business out there in one simple, easy-to-manage place? Set up your Coach Profile—our latest marketing tool for coaches. Free for TrueCoach users, Coach Profiles are personal landing pages you can create and tailor specifically to your business. Easily design a landing page for your leads with all of your business information: you can add …
Once in a while, you come across an exercise that just makes sense. The Side Plank Crunch is one of those exercises. There’s a ton of benefits with this exercise since it targets several key qualities and skills related to strength and performance. The biggest challenge you’ll face in this movement is maintaining a static position on the bottom side of your body while the top side of your body is performing a …
The deadlift exercise, to some, is considered the king of all exercises. When performed with proper technique and form, there is no debate that the deadlift exercise helps you build full-body strength with a primary focus on the posterior chain of the body (hamstrings, glutes and back). However, most folks miss the boat when it comes to proper execution of technique and form. If you really want to dial in …
Runners love to run, compete, and perform well in their events. That’s the entire purpose of running in the first place: to enjoy the process and to shine when the lights are on in competition. Running is likely the most highly performed physical activity across the globe, which is great since it gets people moving. The problem? Most people abuse running by taking on way too much volume and forget about …
The bench press is the exercise that everyone thinks of every Monday when they’re going to the gym. In short, it’s a gym classic. It’s known for helping people develop massive upper body strength, muscle and power, primarily in the chest and shoulders. The best part? It’s as simple as pressing weight off of your chest. The challenge though is that most people leave a lot on the table in terms of getting the …
Split squats and reverse lunges are commonly performed with an athlete holding one dumbbell or kettlebell in each hand. Naturally, this allows for an even distribution of weight on each side to help with balance and stability. After that, we typically have our athletes use a variety of other holds, loading patterns and positions such as: Goblet, Front Rack, 1-Arm Front Rack or 1-Arm Offset. But, what about loading …
It’s a new year. 2022 is here. This means that we’ll be seeing New Year's resolutions and goals coming in waves related to fitness, nutrition, health, and performance. Just remember, the most potent “secret” to achieving them all is consistency. That’s the key. In order to support your New Year’s resolutions, let’s identify 4 key areas that you can begin targeting in your approach: Strength …
A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …
To grow your studio, you need to go where the people are. And the people are on Facebook and Instagram. In episode five, Stu and Raechel dive into social media strategies that studio owners can implement today. And spoiler alert: It’s not just about paid ads. Organic, guerilla marketing is where we all need to begin. Go Organic For studio owners who don’t have at least $900 per month to spend on social …
Since the onset of the global pandemic, tech has taken over. Companies like Peloton, Mirror, and Tempo have made it easy and fun to train from your living room. And it begs the question: Should brick-and-mortar studio owners be worried that at-home training will put them out of business? Both Stu and Raechel don’t think so. But they do advise studio owners to take out their pen and paper, and do some big-time …
Within the last decade, social media has grown to become a pinnacle of health and fitness advertising. 10-20 years ago, doing an “Instagram Workout” and buying fitness clothes and equipment from social media was not common practice. Nowadays some of the leaders in the fitness industry have started and grown with great success by accumulating a following on social media. Whether you are new to the social media game, …
Growing a health and fitness business in the middle of the holiday season can be difficult. However, emails can be one of your greatest resources to expand and reinforce your membership this holiday season. Emails can also be a great way to promote your holiday fitness offer to new and existing clients. The more quality emails you can get out of a targeted audience, the better chance you have of capitalizing on …
The holiday season is upon us. Before you know it, it will be Thanksgiving, then Black Friday, then Cyber Monday, and Christmas. During the holiday season, we often see a lull in gym attendance. A great fitness business will respond to the lull with a compelling holiday offer. It’s a great idea to formulate a holiday offer to motivate your members to maintain or start a new fitness routine this holiday season. There …
As a personal trainer, you’re usually going to experience the vast diversity of the general population walking through your door for a consult. Even if you work within a specific niche such as female only training, weight loss, or sports performance, no two people are the same. In your first consultation, you’ll be asking them “Why” to investigate the emotional and situational motivations behind their new push to …
When the holidays roll around we all want to enjoy ourselves right? I mean I know that I do. A lot of people who are on a structured program tend to drop off or take a few days away during the holiday time due to obligations with friends and family. Holidays tend to be a time for rest and relaxation, but they can also be a great opportunity to reset or continue your health habits and keep yourself …
“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
Personal Training Clients: How to Find Them, Get Them Started, and Keep Them for Good When you start out as a PT building a client base, it can be a daunting task thinking about approaching new people to engage with, regardless of how confident you are at coaching. The most important thing to know is there are always people who want to get healthier, almost everyone is open to …
Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …
