Do These 4 Things to Improve Your Website and Boost Your Brand We live in a digital world where it’s essentially impossible to run a fitness business without having some kind of online presence. That naturally includes social media — Instagram, YouTube, Facebook, etc. — but also most certainly includes a website. When you’re a personal trainer or gym owner, though, these types of housekeeping matters can feel like …
Certification Review: Animal Flow
Isn’t it funny how we’re so focused on improving our bodies so we can have all this fun and do all these activities, yet we don’t actually know how to use our own bodies that well? When Mike Fitch, creator of the bodyweight system of a movement called Animal Flow, set out on his journey to help other people develop better relationships with their bodies, he did so at the ripe age of 19. Like most, Mike …
The Royal Rumble: Physical vs. Emotional Hunger
Let's be honest, when you’re at home at the end of the day and lying on the couch, nobody craves chicken breast and broccoli. Now, I am not one to ever coddle but maybe it's not entirely your fault when the drive-through calls your name and you hit fourth meal. But the next time you are sitting at home and debating whether to eat a few brownies or hit the drive-thru, evaluate what type of hungry you are. Ask yourself …
TrueCoach Raises $2M to Transform Personal Training
Technology and fitness entrepreneur Eric Roza leads round, joins as Chairman TrueCoach, the SaaS platform trusted by over 10,000 personal trainers to improve the health and fitness of their clients, announced today a $2M financing round to support their next phase of growth. The round was led by Eric Roza, who joins TrueCoach as Chairman. Roza had one of the largest software exits in Colorado history as CEO of …
Help Your Clients Fix Their Squat — and Start With Their Ankles
What Is Limiting Your Squat? Squats are a staple in many training programs. It’s a full body exercise that checks a lot of boxes with regards to targeting multiple muscle groups. With that being said, squats can be challenging as some people may struggle to perform the movement due to a variety of reasons. What these people are left with is the idea that they aren't good at squats and that they are going to cause …
5 Things You Can Do To Get Your Clients To Do What You Ask
Do you ever wish your clients would just do the things you ask them to do? It’s certainly a frustrating part of the job, no matter how much you get along with your client and like working with them. Every once in a while you just hit a wall and it feels like there isn’t much compliance. In this industry it’s so easy to get caught up on growing ourselves and our business that it’s easy to lose sight of what it …
Certification Review: CPPS (Certified Physical Preparation Specialist)
The problem with most certifications is, when you get done, you’re not sure how to install the information you just digested into your business. Sure, all of those fancy terms and cues might have sounded awesome in the moment, but now you’re back to the everyday grind of training and writing programs and you wonder, what do you do next? And how is this going to help me today? Well, the CPPS (Certified Physical …
Becoming a Personal Trainer
So you want to become a personal trainer? You work out all the time, your friends ask for your fitness advice, people in the gym are always complimenting your physique and workouts, so why not? All you need to do is build up your Instagram or YouTube and just like that, you’re a trainer, right? The regulations on what it takes to be a personal trainer are far from rigorous, but they still do exist. You can’t …
5 Pieces of Advice Every New Trainer Should Know
In today’s world, gaining social media fame can seem like the equivalent to winning the lottery. You can find children reviewing their toys on YouTube as if they’re experts and adults are quitting their day jobs to be travel photographers, online fitness enthusiasts, or food bloggers. Gone are the days where you pick a job, work in that field for 30 years, and retire. Just as society is changing, so is the personal …
The Biggest Fitness Myths the Media Feeds to Our Clients — and How We Can Fight Back
The internet contains a vast amount of information in the realm of health and fitness. As a trainer or gym owner you’ve probably had many clients come to you with questions about things they’ve read online. They wonder if the keto diet is worth trying, if lifting heavy will make them look “bulky,” if they can train twice a day without their body deteriorating, etc. Some of the questions they come to you with make you …