Referrals are the lifeblood of your business. They require long game thinking if you want a sustainable referral pipeline. No single action will instantly fill your schedule and leave you waitlisted for months. Creating a self sustaining referral engine means doing a lot of things consistently. It means the belief in and execution of a philosophy of quality service to your clients while showing the world your skill …
7 Sales Tips for Remote Coaches
Imagine waking up today after being in a year-long coma and heading out into the world: What’s with hand sanitizer everywhere? What do you mean only four people are allowed in the elevator? What’s up with the stickers on the ground everywhere? Why do I have to workout in a designated box? What do you mean you’re working out at home because you’re scared to go to the …
Why Coaching Clients on Lifestyle Habits Will Lead to Better Results in the Gym
Sales 101 in the coaching business is that when a new client comes to you, it’s because they have a problem that they want solved. They look to hire you because you can solve that problem. While this is a very simplified version of all that goes into gaining a new client, I would imagine for most of you, the fun part begins once they do hire you and you can really work your magic. After all, this is why you …
An Intelligent Approach to Core Training
Training the core (midsection) muscles isn’t as complicated as most make it out to be. Let’s start by first saying that your spinal column was designed to bend, rotate, flex, extend and move, in general. Some seem to have a train of thought that disallows spinal flexion or fear mongers when an athlete extends their spine. None of these movement patterns of the spinal column are dangerous or harmful for long-term …
Adapting Your Programming for Your Remote Clients
If you took a snow globe and shook it up, you would not expect the individual, very small flakes to land in the same exact place they laid a few seconds ago. The figurine in the center would remain still, yet everything around them would be displaced. Similarly, if a person’s life was shaken up from the way it was earlier in 2020, you wouldn’t expect many pieces of their lives to be the same. They’d be …
Fix Your Front Squat!
The front squat is a great variation for clients who want to change things up in their training routine. The front squat is particularly important for those who perform olympic weightlifting, as it is a prerequisite that we use to ensure clients can get into correct positions. However, the front squat can be challenging for those who have had previous upper body injuries, or just have limitations from a mobility …
4 Tips to Increase Compliance and Follow-Up With Your New Online Clients
Even before COVID-19, a hot topic among trainers and coaches was compliance with clients. Now, with many people transitioning to virtual training, compliance has an entirely new meaning. As a coach, you could build the best and most individualized program for your client available, but if your client does not actually complete the workouts, the program is useless. Here are 4 tips I’ve found that have successfully …
7 Marketing Tips for Remote, Individual Program Design Coaches
So you have the technical skills to design effective individualized training programs for remote clients of all fitness levels, with diverse goals, needs and training histories. The problem is these hypothetical people don’t even know you exist… Though Instagram might make it seem like every fitness coach out there has it all figured out, the reality is most qualified coaches are better at coaching than …
How to Navigate Instagram by Finding Quality Accounts to Follow
Instagram is action-packed with information, news, updates, media, posts, etc. Quite frankly, it can become overwhelming at times, which makes it important to be able to sift through and find what is most useful to you. If you’re a personal trainer or strength coach, I’d imagine that you use Instagram primarily for two reasons: to learn more about other people doing awesome stuff in the field and to have a …
6 Reasons To Stay In The Fitness Industry
Have you ever stressed over the security and stability of your personal training income? Even before COVID-19 turned our industry upside down? Are you tempted to jump into trades, be a paramedic, or find an office job (now a home office job with Zoom meetings)? You wouldn’t sit alone in this camp. There has never been a better time to stay in the fitness industry. Expect Short Term Decline in Supply of …