It’s a new year. 2022 is here. This means that we’ll be seeing New Year's resolutions and goals coming in waves related to fitness, nutrition, health, and performance. Just remember, the most potent “secret” to achieving them all is consistency. That’s the key. In order to support your New Year’s resolutions, let’s identify 4 key areas that you can begin targeting in your approach: Strength …
Built on Fitness Show Episode 6 Recap: Attracting Your Clients Back Through a Pandemic
A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
How to Optimize Your Clients’ Resolutions With TrueCoach
It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …
Built On Fitness Show Episode 5 Show Summary: Social Media Marketing Strategies
To grow your studio, you need to go where the people are. And the people are on Facebook and Instagram. In episode five, Stu and Raechel dive into social media strategies that studio owners can implement today. And spoiler alert: It’s not just about paid ads. Organic, guerilla marketing is where we all need to begin. Go Organic For studio owners who don’t have at least $900 per month to spend on social …
Built On Fitness Show Episode 4 Show Recap: The Rise of Tech + Crisis Communication
Since the onset of the global pandemic, tech has taken over. Companies like Peloton, Mirror, and Tempo have made it easy and fun to train from your living room. And it begs the question: Should brick-and-mortar studio owners be worried that at-home training will put them out of business? Both Stu and Raechel don’t think so. But they do advise studio owners to take out their pen and paper, and do some big-time …
How to Build a Social Presence During the Holidays
Within the last decade, social media has grown to become a pinnacle of health and fitness advertising. 10-20 years ago, doing an “Instagram Workout” and buying fitness clothes and equipment from social media was not common practice. Nowadays some of the leaders in the fitness industry have started and grown with great success by accumulating a following on social media. Whether you are new to the social media game, …
How to Get Noticed in Inboxes During the Holidays.
Growing a health and fitness business in the middle of the holiday season can be difficult. However, emails can be one of your greatest resources to expand and reinforce your membership this holiday season. Emails can also be a great way to promote your holiday fitness offer to new and existing clients. The more quality emails you can get out of a targeted audience, the better chance you have of capitalizing on …
How to Create a Compelling Holiday Offer
The holiday season is upon us. Before you know it, it will be Thanksgiving, then Black Friday, then Cyber Monday, and Christmas. During the holiday season, we often see a lull in gym attendance. A great fitness business will respond to the lull with a compelling holiday offer. It’s a great idea to formulate a holiday offer to motivate your members to maintain or start a new fitness routine this holiday season. There …
Examples Of Health Goals to Use with Your PT Clients
As a personal trainer, you’re usually going to experience the vast diversity of the general population walking through your door for a consult. Even if you work within a specific niche such as female only training, weight loss, or sports performance, no two people are the same. In your first consultation, you’ll be asking them “Why” to investigate the emotional and situational motivations behind their new push to …
Top Exercise Tips Going Into the Holidays
When the holidays roll around we all want to enjoy ourselves right? I mean I know that I do. A lot of people who are on a structured program tend to drop off or take a few days away during the holiday time due to obligations with friends and family. Holidays tend to be a time for rest and relaxation, but they can also be a great opportunity to reset or continue your health habits and keep yourself …
Built On Fitness Show Episode 3 Show Summary: Sales Strategies
“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
How To Get Clients As A Personal Trainer
Personal Training Clients: How to Find Them, Get Them Started, and Keep Them for Good When you start out as a PT building a client base, it can be a daunting task thinking about approaching new people to engage with, regardless of how confident you are at coaching. The most important thing to know is there are always people who want to get healthier, almost everyone is open to …
Built On Fitness Show Episode 2 Recap: Strategies for Client Engagement and Acquisition
Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
The Reality of Running a Health & Fitness Business in 2021
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
Built On Fitness Show Episode 1 Recap: How to Retain Your Clients Amidst COVID-19
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …
New Exercise Spotlight: Ipsilateral Split Squat & Reverse Lunge
Split squats and reverse lunges are commonly performed with an athlete holding one dumbbell or kettlebell in each hand. Naturally, this allows for an even distribution of weight on each side to help with balance and stability. After that, we typically have our athletes use a variety of other holds, loading patterns and positions such as: Goblet, Front Rack, 1-Arm Front Rack or 1-Arm Offset. But, what about loading …