Now more than ever it’s important to make your clients feel like they’re actual human beings—not just another number. Human interaction is severely limited as we’re all stuck inside because of the COVID-19 shutdown. We don’t see our work friends. We definitely don’t get to go to the gym. And because your clients are active people like you who are invested in their health and wellbeing, they’re feeling the weight of …
How The Cares Act Could Help Your Fitness Business
The COVID-19 shutdown has posed great challenges for many people and everyone is feeling the pain. If you’re a gym owner, personal trainer, group fitness instructor, or someone in-between, you could be facing the prospect of tough financial times right about now. We may have some good news for you. We’ve included a collection of resources below that will help you navigate the Cares Act, new legislation passed on …
How to Grow Your Online Business During the COVID Shutdown: Tips From a Professional
We’re living in unusual times. You’re probably not able to train your clients as usual, the gyms are closed, and you might even be watching your business dwindle before your eyes. If you’re feeling stressed out, we feel your pain. But if you’re going down a rabbit hole of worse-case-scenario thoughts, stop while you’re ahead. This doesn’t have to be a disaster for your fitness business. Think of this as an immense …
The Questions You Should Be Asking Yourself During the COVID-19 Quarantine
Gyms are closed. Most non-essential businesses are shut down. Everyone is at home, mostly bored and out of work. But that doesn’t mean that now is the time to be lazy. Even if you’re a trainer who isn’t able to train anyone in person, that doesn’t mean you can’t get some work done at home, keep a good relationship with your current clients, and prepare your fitness business for what’s ahead. Constantly check in with …
Here’s How to Seamlessly Transition to Online Coaching
The coronavirus has scared a lot of people out of the gym, to say the least. People are not messing with the COVID-19—and you might be feeling the brunt of this if you’re a fitness professional. For those of you who have a business that’s mostly or entirely in person, this might be your worst nightmare. All of a sudden you are no longer able to train people face-to-face and that project of turning your business …
Find the Perfect Amount of Busy With Your Life
It’s hard to find someone who doesn’t have a busy schedule. In fact, when we tell other people we’re busy, it’s just a way to validate ourselves and make ourselves sound or feel important. To say you’re busy has almost become an automated response in small talk conversations. Sure, we’re busy. We all have shit going on, but come on. Let’s get better at what we say. I promise, things in your life will start …
Is It Really Worth Paying For Another Certification?
Whether you’re new to the fitness scene or you’ve been around for a while, there will inevitably be a moment when you have to ask yourself if it’s time to get another certification under your belt. Taking a new certification course is certainly an investment. Most of them cost anywhere between $1,500-$3,000. And when your business isn’t exactly thriving and you’re not raking in tons of money (yet, anyway), you have …
COVID-19: A Note from TrueCoach’s CEO
As a former gym owner, I can empathize with the struggle and uncertainty that many in the industry are going through right now. As you can imagine, TrueCoach as a platform and as a community together are in a very fortunate situation to be able to help a lot of gym owners and coaches weather this storm. To accomplish this, we are doing the following: Extending our free trial length from 14 to 30 days. We've …
The Ultimate Onboarding Program That Creates Your Best Clients
Our 85-year-old client Ernie doesn’t come to the gym by choice. Instead of following our instructions, he goes around and asks people if they come to the gym of their own free will. He finds it hard to believe that he’s the only one training without a choice. However, when I show fitness coaches our onboarding process, they are just as shocked as Ernie: "How do you make your clients agree to …
Program Review: The Strong Coach
“You don’t know what you don’t know.” The longer I’ve lived, the more I’ve found this insight to be true. That’s why continuing education is so important for coaches. To master your craft, you must evolve. That evolution often looks like fresh programming certifications and keeping up with new recovery techniques and training methodologies to maximize client potential. While these are all important, …