These Social Media Tips Will Help You Save Time Most business owners work on average 50 hours per week, with only 31% of that time being spent on activities that lead to business growth.1 Keeping up with social media accounts consumes a lot of that time. Social media has become a necessary tool for marketing, brand awareness, and customer engagement – especially for personal trainers who are looking to increase …
Instagram for Personal Trainers – 3 Tips to Upgrade your Profile
Social media is a powerful tool all business owners should take advantage of. It doesn’t have to be scary or daunting, but not using it can be detrimental to your training business. As of May 2022, more than 1 billion people worldwide use Instagram monthly. Of those users, more than 1/3 are Millennials and Gen Z, who rank Instagram their go-to platform even over Tik Tok. If you’re not well-versed in Instagram, it’s …
New Exercise Spotlight: Extended Reverse Lunge
Consider the number of times one of your athletes struggles when attempting to perform a 1-Leg RDL (“SLDL”). It’s rarely ever easy and oftentimes takes plenty of repetitions until technique is finally solid. Quite often you’ll see difficulty with avoiding rotation in the hips and also balancing on one leg. Let’s face it: the 1-Leg RDL isn’t an easy exercise. However, it is an important one. Enter: the Extended …
Networking for Coaches & Trainers: The Do’s and Don’ts
Networking can be a scary term for some coaches and trainers, but it doesn’t have to be. What it really comes down to is your ability to effectively build long-lasting relationships. Beyond that, some coaches and trainers might look at networking as being inorganic or inauthentic. Networking is what you make it. If you’re an authentic person, then each networking opportunity and scenario should be an organic …
What We Do Best: Deliver Killer Workouts
Giving your clients killer workouts that deliver results is the pillar of your fitness business. At TrueCoach, we make it easy to customize and share workouts with clients. The superior functionality of our Program Builder and Exercise Library over our competitors means you can add exercises in just a few clicks and get clients moving. A “one size fits all” approach does not work in the fitness industry. …
Tech-Friendly Training: How Fitness Mirrors Can Be an Asset
Working from home and working out from home have become routine, with many resorting to purchasing in-home gym equipment. As the uses for fitness-based technology become more personal and accessible, many fear in-person connections will become obsolete, but that isn’t the case. Like working situations, working out has simply morphed into a hybrid model of its own. Learn how to embrace change and incorporate fitness …
Common Problems Faced by Online Training Businesses
A training business is one of the most rewarding types of businesses you can start. With the right strategy, resources, mentorship, and commitment, you can thrive in the online space. You’ll be able to help people across the globe achieve their health goals from the comfort of your home. More than the money, your clients’ testimonials will be a true indicator of your success. If you are in the …
The Power of Friends: Creating Effective Referral Campaigns
Personal training referral programs are a great way to unlock more value from your members and grow your membership base. They’re a great promotional strategy for trainers with both big and small client bases, because people value recommendations from friends and family. They want suggestions on where to go and what to try, including the best local personal trainers. To make sure your referral campaign is as …
4 Tips for Avoiding Coach Burnout
Read more below, but first, sign up for our webinar on Tuesday, April 26 at 2 EST / 1 CST. Master Coach at Functional Body Building, Brianna Lamb, is going to talk all things burnout and how to get back on track. REGISTER HERE Back to our regularly scheduled programming - Burnout is a real thing. For some reason, there is a preconceived notion that strength coaches and personal trainers need to be …
Creating & Uploading Video Content to TrueCoach
If you work in the fitness, health, exercise, or strength & conditioning space, it’s a given that you’ll be creating, producing, and uploading content for your clients and athletes. If you’re not doing this, I think what you’ll find is that they’ll move on to a coach or trainer who does. If you’re down with adapting with the times, then it’s important to, at the very least, develop a basic understanding of how …
Discover Our First FREE Plan for Coaches: The Xplorer Plan
Are you ready to invest in and grow your personal training business? With TrueCoach, you’ll upgrade your PT experience with a software that handles admin, client management, metrics, goals, programming and more—all in one easy-to-use platform. And now, you experience the time-saving benefits of TrueCoach by getting started with our Xplorer Plan an option that is 100% free for coaches with one active client. …
New! Discover Coach Profiles: Onboard and Convert More Clients
Ready to start generating more leads, convert more clients, and put your business out there in one simple, easy-to-manage place? Set up your Coach Profile—our latest marketing tool for coaches. Free for TrueCoach users, Coach Profiles are personal landing pages you can create and tailor specifically to your business. Easily design a landing page for your leads with all of your business information: you can add …
New Exercise Spotlight: Side Plank Crunch
Once in a while, you come across an exercise that just makes sense. The Side Plank Crunch is one of those exercises. There’s a ton of benefits with this exercise since it targets several key qualities and skills related to strength and performance. The biggest challenge you’ll face in this movement is maintaining a static position on the bottom side of your body while the top side of your body is performing a …
How to: Deadlift
The deadlift exercise, to some, is considered the king of all exercises. When performed with proper technique and form, there is no debate that the deadlift exercise helps you build full-body strength with a primary focus on the posterior chain of the body (hamstrings, glutes and back). However, most folks miss the boat when it comes to proper execution of technique and form. If you really want to dial in …
Strength Training for Runners: The Why, The What & The How
Runners love to run, compete, and perform well in their events. That’s the entire purpose of running in the first place: to enjoy the process and to shine when the lights are on in competition. Running is likely the most highly performed physical activity across the globe, which is great since it gets people moving. The problem? Most people abuse running by taking on way too much volume and forget about …
How To: Bench Press
The bench press is the exercise that everyone thinks of every Monday when they’re going to the gym. In short, it’s a gym classic. It’s known for helping people develop massive upper body strength, muscle and power, primarily in the chest and shoulders. The best part? It’s as simple as pressing weight off of your chest. The challenge though is that most people leave a lot on the table in terms of getting the …
New Exercise Spotlight: Ipsilateral Split Squat & Reverse Lunge
Split squats and reverse lunges are commonly performed with an athlete holding one dumbbell or kettlebell in each hand. Naturally, this allows for an even distribution of weight on each side to help with balance and stability. After that, we typically have our athletes use a variety of other holds, loading patterns and positions such as: Goblet, Front Rack, 1-Arm Front Rack or 1-Arm Offset. But, what about loading …
Support Your New Year’s Resolutions by Developing Consistent Health Habits
It’s a new year. 2022 is here. This means that we’ll be seeing New Year's resolutions and goals coming in waves related to fitness, nutrition, health, and performance. Just remember, the most potent “secret” to achieving them all is consistency. That’s the key. In order to support your New Year’s resolutions, let’s identify 4 key areas that you can begin targeting in your approach: Strength …
Built on Fitness Show Episode 6 Recap: Attracting Your Clients Back Through a Pandemic
A positive outlook on new marketing strategies brought to light by the pandemic. In the latest Built on Fitness episode, Stewart and Mandy, both gym owners in North Carolina and Virginia respectively, delve into the successes and setbacks of their gyms. The reopening phase of the pandemic offered new opportunities for both gym owners, while Mandy has seen top numbers in March 2021, Stewart has noticed a lull …
How to Optimize Your Clients’ Resolutions With TrueCoach
It is that time of year. During the holiday season, fitness businesses often experience a small lull. Don’t worry though because Santa Clause comes to town every year with New Year's Resolutions. In contrast, January is one of the most popular months of the year to start new fitness programs. As a trainer and a small business owner, I can say from experience that we are about to hit one of the busiest times of the …
Built On Fitness Show Episode 5 Show Summary: Social Media Marketing Strategies
To grow your studio, you need to go where the people are. And the people are on Facebook and Instagram. In episode five, Stu and Raechel dive into social media strategies that studio owners can implement today. And spoiler alert: It’s not just about paid ads. Organic, guerilla marketing is where we all need to begin. Go Organic For studio owners who don’t have at least $900 per month to spend on social …
Built On Fitness Show Episode 4 Show Recap: The Rise of Tech + Crisis Communication
Since the onset of the global pandemic, tech has taken over. Companies like Peloton, Mirror, and Tempo have made it easy and fun to train from your living room. And it begs the question: Should brick-and-mortar studio owners be worried that at-home training will put them out of business? Both Stu and Raechel don’t think so. But they do advise studio owners to take out their pen and paper, and do some big-time …
How to Build a Social Presence During the Holidays
Within the last decade, social media has grown to become a pinnacle of health and fitness advertising. 10-20 years ago, doing an “Instagram Workout” and buying fitness clothes and equipment from social media was not common practice. Nowadays some of the leaders in the fitness industry have started and grown with great success by accumulating a following on social media. Whether you are new to the social media game, …
How to Get Noticed in Inboxes During the Holidays.
Growing a health and fitness business in the middle of the holiday season can be difficult. However, emails can be one of your greatest resources to expand and reinforce your membership this holiday season. Emails can also be a great way to promote your holiday fitness offer to new and existing clients. The more quality emails you can get out of a targeted audience, the better chance you have of capitalizing on …
How to Create a Compelling Holiday Offer
The holiday season is upon us. Before you know it, it will be Thanksgiving, then Black Friday, then Cyber Monday, and Christmas. During the holiday season, we often see a lull in gym attendance. A great fitness business will respond to the lull with a compelling holiday offer. It’s a great idea to formulate a holiday offer to motivate your members to maintain or start a new fitness routine this holiday season. There …
Examples Of Health Goals to Use with Your PT Clients
As a personal trainer, you’re usually going to experience the vast diversity of the general population walking through your door for a consult. Even if you work within a specific niche such as female only training, weight loss, or sports performance, no two people are the same. In your first consultation, you’ll be asking them “Why” to investigate the emotional and situational motivations behind their new push to …
Top Exercise Tips Going Into the Holidays
When the holidays roll around we all want to enjoy ourselves right? I mean I know that I do. A lot of people who are on a structured program tend to drop off or take a few days away during the holiday time due to obligations with friends and family. Holidays tend to be a time for rest and relaxation, but they can also be a great opportunity to reset or continue your health habits and keep yourself …
Built On Fitness Show Episode 3 Show Summary: Sales Strategies
“Great salespeople are relationship builders who provide value and help their customers win.” – Jeffrey Gitomer One thing’s for sure: Your studio can have the best marketing, the best service, the best staff, and the best experience available; but if you can’t close a sale, you’re not going to be around long enough to show the world how great your brand is. If the sales process at your studio needs …
How To Get Clients As A Personal Trainer
Personal Training Clients: How to Find Them, Get Them Started, and Keep Them for Good When you start out as a PT building a client base, it can be a daunting task thinking about approaching new people to engage with, regardless of how confident you are at coaching. The most important thing to know is there are always people who want to get healthier, almost everyone is open to …
Built On Fitness Show Episode 2 Recap: Strategies for Client Engagement and Acquisition
Client acquisition and engagement has never been more difficult. COVID has pushed studio owners into a virtual fitness world, and the rules of engagement online are different than in-person. But if you learn how to masterfully engage with your clients and acquire new ones in the middle of a pandemic, just think of how ahead your studio will be (and how great you’ll feel) when the doors reopen and the sun shines …
The Reality of Running a Health & Fitness Business in 2021
The past two years have brought trials and tribulations that were nearly impossible to prepare for. The health and fitness industry looks completely different from any predictions made before 2020. Quarantines, social distancing, and state and federal laws have completely changed the way business is conducted. I strongly argue that despite these setbacks, health and fitness businesses can still thrive in 2021. The …
Built On Fitness Show Episode 1 Recap: How to Retain Your Clients Amidst COVID-19
The fitness industry has taken a big hit during the last several months. Like many studio owners, you might be wondering how to keep your studio thriving during this difficult moment in history. The first step, studio owners, is to keep the clients you have. Retention is of the utmost importance right now. We’ve got a lot of thoughts on how to retain your members and keep them engaged. (And we’ve …