Business and Marketing

How to Build Fitness Offers Clients Actually Want  

Author: Clare Hudson

Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for.   In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]

Business and Marketing

The Psychology of Premium Pricing: Why Clients Pay More for Transformation 

Author: Clare Hudson

The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes.  If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]

Business and Marketing

From $99 Plans to $999+ Programs: How Trainers Are Making the Leap 

Author: Bobby O'Connell

The Pricing Ceiling That’s Holding You Back  If you’ve been grinding to sell $99/month coaching plans and still feel like you’re stuck financially, you’re not alone. Many personal trainers and fitness professionals start with low-ticket offerings thinking it will be easier to sell — and for a while, it works. But eventually, most realize they’re […]

Business and Marketing

Additional Revenue Streams for Personal Trainers  

Author: Clare Hudson

In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice.  […]

Business and Marketing

Personal Trainer Requirements: Education, Certification, and Skills  

Author: Clare Hudson

If you’re passionate about health and fitness and love helping others reach their goals, becoming a personal trainer could be your ideal career. But before you jump in, it’s important to understand the personal trainer requirements that will set you up for long-term success as a fitness professional. This guide will walk you through everything […]

Business and Marketing

How to Sell High-Ticket Coaching with Confidence 

Author: Clare Hudson

There’s a common misconception in the fitness industry that high-ticket offers are inherently harder to sell. Maybe you’ve thought to yourself: “No one’s going to pay $1,500 for coaching with me.” Or maybe you’ve lowered your prices out of fear that clients would walk away.   But here’s the truth: premium fitness coaching clients aren’t looking […]

Business and Marketing

5 Ways to Retain Clients in Your Personal Training Business  

Author: Clare Hudson

Growing a personal training business isn’t just about getting new clients through the door, it’s about keeping them. In fact, studies show that increasing client retention by just 5% can boost profits by 25% to 95%. When clients stay longer, trust deepens, referrals grow, and your impact multiplies. While attracting new clients is important, retaining […]

Business and Marketing

How to Grow Your Fitness Coaching Business: Proven Strategies That Work 

Author: Clare Hudson

In the ever-evolving fitness industry, personal trainers and fitness coaches face the dual challenge of staying relevant while scaling their businesses. Whether you’re operating in-person, online, or adopting a hybrid model, the key to sustainable growth lies in strategic planning and execution. This guide provides actionable steps to help you expand your client base, enhance […]

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