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FRSA CSM
Marketing and Communications Manager - TrueCoach
Business and Marketing
Author: Bobby O'Connell
In the dynamic world of fitness, video content reigns supreme. From personal trainers to fitness aficionados, creating magnetic workout videos on Instagram can be a game-changing strategy. By leveraging powerful visuals, you can inspire followers, showcase your expertise, and build your brand with unrivaled energy. Pro Tip: Get started with our free Social Media Growth […]
Business and Marketing
Author: Bobby O'Connell
In an era where health and wellness have transcended from buzzwords to a way of life, the fitness industry remains not only robust but also incredibly ready for innovation. Are you an aspiring fitness entrepreneur, coach, or trainer looking to carve your niche in a bustling market? The new year of 2024 beckons with vast […]
Business and Marketing
Author: Bobby O'Connell
Personal training has long been an in-person practice, where rapport is built through high-fives and form corrections. These days, the internet has blown open the doors to a world that offers personal trainers limitless reach. Whether you are personal training veteran looking to switch it up and broaden your reach or a new kid on […]
Business and Marketing
Author: Bobby O'Connell
For personal trainers, managing finances is more than just keeping track of expenses – it’s about leveraging the right financial tools to boost savings, rewards, and overall quality of life. Deciding on the best bank account or credit card is pivotal, and with the fitness industry's unique financial demands, making the right choice can mean substantial rewards. Here’s a list of top financial products that savvy personal trainers should consider integrating into their money management systems.
Business and Marketing
Author: Bobby O'Connell
For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.
Business and Marketing
Author: Bobby O'Connell
As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.
Training Tips
Author: Bobby O'Connell
As fitness enthusiasts, we understand your struggle to find software that manages your clients, monitors their growth, and helps you in creating intense workout sessions. What if your current software is lacking? With the continuous evolution of the fitness industry, you might think of upgrading your software, and the thought can seem challenging. But it’s […]
Business and Marketing
Author: Bobby O'Connell
With the explosion of digital platforms, the fitness industry has rapidly embraced the shift towards online workout programs and personal training sessions. For personal trainers and fitness entrepreneurs, this presents a unique opportunity to expand their services and tap into a global market. But with competition on the rise, the question becomes, how do you […]
Business and Marketing
Author: Bobby O'Connell
Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you're looking to build your online business, here are five steps you can take, inspired by Reynolds' transformation.
Wellness and Nutrition
Author: Bobby O'Connell
In a world brimming with stressors and challenges, maintaining personal wellness is more important than ever. Influencers who focus on well-being can provide the motivation and inspiration we need to stay healthy in body, mind, and spirit. The right influencer can help you find balance, get fit, eat well, and live a truly holistic life. In 2024, these seven wellness influencers are at the top of their game and are must-follows for anyone looking to enhance their lifestyle.
Business and Marketing
Author: Bobby O'Connell
In an era where social media vastly shapes our perception of the world, seeking out representation across platforms has become a crucial part of a media diet. This is especially true in industries like fitness, where motivation, guidance, and inspiration are key to promoting healthy lifestyles. For many, Instagram serves as a daily source of […]
Business and Marketing
Author: TrueCoach
The ghostly whisper in the classic 1989 film Field of Dreams was right. It was talking about a baseball field and we’re talking about compelling marketing content, but the message is the same: make it appealing, make it useful, and give them what they want. You may already be regularly posting content, or maybe you’re wondering how to […]