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FRSA CSM
Marketing and Communications Manager - TrueCoach
Business and Marketing
Author: Andrew Coates
Large social media followings are often dismissed as the domain of sleazy fitness influencers. But like it or not, human brains see following size as a metric of credibility in our world. We have 2 choices. Pointlessly complain about people with large followings who share bad information or learn how reputable fitness professionals built their […]
Business and Marketing
Author: Bobby O'Connell
In the dynamic and rewarding field of personal training, safeguarding your career with the right insurance can be a game-changer. Whether you’re just starting out or have years of experience, personal training insurance is an essential investment to protect both you and your clients. This comprehensive guide will walk you through the importance of personal […]
Business and Marketing
Author: Bobby O'Connell
The integration of Artificial Intelligence (AI) into the fitness sector is revolutionizing how we approach personal training, nutrition, and overall wellness. For personal trainers, fitness coaches, fitness entrepreneurs, health coaches, and nutrition coaches, understanding these technological advancements is not just about keeping up with the trend; it’s about harnessing these innovations to enhance client experiences, […]
Business and Marketing
Author: Bobby O'Connell
In the competitive world of fitness, acquiring clients as a personal trainer can make or break your business. If you are a personal trainer, health coach, or fitness entrepreneur, you need to know how to attract and retain clients. Knowing how to attract clients is crucial for those in the fitness industry. Retaining clients is […]
Business and Marketing
Author: Bobby O'Connell
As a personal trainer, staying connected with your clients and maintaining robust engagement is crucial for their progress and your business growth. ChatGPT, an AI-powered conversational tool, can be a game-changer in this regard. Whether it’s daily check-ins, social media interaction, or sharing valuable fitness tips, ChatGPT can assist you in crafting the perfect messages […]
Business and Marketing
Author: Bobby O'Connell
We sat down with Neurologic Clinical Specialist and TrueCoach ambassador Dr.Chris McElderry (@theneuroguy_dpt) to see how he utilizes TrueCoach as a physical therapist to build his business and serve unique populations. Here’s what he had to say. Q: How do you use TrueCoach? A: I utilize TrueCoach to remotely program daily workouts and wellness sessions […]
Business and Marketing
Author: TrueCoach
Running a personal training business (or starting your fitness business) keeps you super busy. Writing programs, running sessions, doing admin, tracking clients, sorting marketing and finances, plus all the other tasks and responsibilities that keep a small business chugging along smoothly. There’s another important aspect that you must devote time and energy to: building a community. Though […]
Business and Marketing
Author: Bobby O'Connell
In the dynamic world of fitness, video content reigns supreme. From personal trainers to fitness aficionados, creating magnetic workout videos on Instagram can be a game-changing strategy. By leveraging powerful visuals, you can inspire followers, showcase your expertise, and build your brand with unrivaled energy. Pro Tip: Get started with our free Social Media Growth […]
Business and Marketing
Author: Bobby O'Connell
In an era where health and wellness have transcended from buzzwords to a way of life, the fitness industry remains not only robust but also incredibly ready for innovation. Are you an aspiring fitness entrepreneur, coach, or trainer looking to carve your niche in a bustling market? The new year of 2024 beckons with vast […]
Business and Marketing
Author: Bobby O'Connell
Personal training has long been an in-person practice, where rapport is built through high-fives and form corrections. These days, the internet has blown open the doors to a world that offers personal trainers limitless reach. Whether you are personal training veteran looking to switch it up and broaden your reach or a new kid on […]
Business and Marketing
Author: Bobby O'Connell
For personal trainers, managing finances is more than just keeping track of expenses – it’s about leveraging the right financial tools to boost savings, rewards, and overall quality of life. Deciding on the best bank account or credit card is pivotal, and with the fitness industry's unique financial demands, making the right choice can mean substantial rewards. Here’s a list of top financial products that savvy personal trainers should consider integrating into their money management systems.
Business and Marketing
Author: Bobby O'Connell
For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.