If you’re a personal trainer or fitness coach trying to grow your online business, you’ve probably felt the pressure to build a website, keep up with marketing trends, and stand out in a saturated industry. But here’s the good news: you don’t need a full-blown website or marketing team to start attracting clients online.
With the TrueCoach Public Profile, you’ve got a professional, shareable landing page built directly into your coaching platform, designed to help you showcase your expertise, build trust, and convert interest into paying clients.
In this guide, we’ll walk you through exactly how to set up and optimize your profile to work for you 24/7.
What Is the TrueCoach Public Profile?
Your TrueCoach Public Profile is essentially a personalized, branded landing page that lives within your TrueCoach account. It’s your opportunity to tell your story, highlight your services, and give prospective clients a first impression that makes them want to learn more—or better yet, apply to train with you.
Learn more about what the profile looks like and how it works here.
Key Benefits:
- It’s professionally designed (no need to hire a web developer)
- It’s shareable via link, perfect for social bios, email signatures, or lead magnets
- It positions you as a trusted expert with a strong online presence—even if you’re just getting started
Why Your Public Profile Matters for Growing Your Business
In the world of online client acquisition for trainers, first impressions matter. Your public profile acts as your “mini website” a clean, curated space where potential clients can immediately understand what you do, who you serve, and how you can help them.
Coach profiles give you a seamless way to connect with potential clients and streamline your onboarding process.
Think of it as your digital business card—but smarter. With just a few clicks, a lead can go from a curious browser to an active applicant.
Learn more about growing your business with Public Coach Profiles Helping Trainers Grow Their Business
How to Set Up and Optimize Your TrueCoach Public Profile
Let’s break it down step by step:
Add a Clear, Professional Headshot
Choose a high-resolution, friendly image that reflects your brand. Whether you’re coaching moms, athletes, or lifters, make sure the photo aligns with your ideal client.
Write a Compelling Bio
This is your elevator pitch. Focus on:
- Who you help (your niche)
- What makes you qualified (credentials + experience)
- Your coaching style (fun, serious, motivational, etc.)
Pro Tip: Speak to your audience, not at them. Let your tone match the clients you want to attract.
Highlight Your Specialties
Are you a fat-loss expert? Strength coach? Prenatal specialist? Make it obvious. This helps filter out the wrong leads and attract the right ones.
Include Social Proof
If you’ve got client testimonials or success stories, add them! Nothing builds trust faster than seeing real results from real people.
Learn more personal training marketing best practices in our guide: The Ultimate Coaching Growth Playbook.
How to Share and Promote Your Public Profile Online
You’ve built it—now let people find it. Here’s where and how to share your TrueCoach Public Profile:
- Instagram bio (or through a Linktree)
- Facebook groups (when introducing yourself or responding to coaching inquiries)
- Google Business Profile (under your “website” link)
- Your email signature
- Blog posts, lead magnets, or landing pages
Don’t forget to include a strong CTA, like:“Click here to apply for 1:1 coaching with me.”
Integrating Your Profile Into Your Lead Gen Funnel
Your public profile is more than a static page—it can be a strategic lead generation tool. Here’s how to take it further:
- Pair it with a free consultation or discovery call
- Link it to a sample program or free download to showcase your training style
- Embed it in email funnels or welcome sequences
- Use the intake form to pre-qualify leads and reduce back-and-forth messaging
When used intentionally, your public profile becomes a gateway to your coaching world.
Best Practices to Keep Your Profile Fresh and Effective
An outdated profile sends the wrong message. Set a reminder to:
- Refresh your bio and headshot every 3–6 months
- Update your specialties as you evolve in your business
- Keep call-to-actions current (links, offers, and application prompts)
Your Next Step: Create, Review, and Optimize Your Profile Today
Ready to turn your public profile into a client-magnet?
Use This Quick Optimization Checklist:
- Professional headshot
- Bio that speaks to your ideal client
- Listed specialties and services
- Testimonials or success stories
- Clear CTA (e.g., Apply Now, Book a Call)
- Active sharing strategy (socials, email, etc.)
- Lead magnet or offer linked
- Updated quarterly
Bonus Tip: Bookmark this TrueCoach feature page to revisit setup steps to optimize your profile.
Final Thoughts
You don’t need to master web design or marketing to build a strong online presence. With TrueCoach’s Public Profile feature, you already have everything you need to showcase your value, earn trust, and start attracting personal training clients online—no tech headaches required.
Log in to your TrueCoach account and set up your public profile today.
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Author: Clare Hudson Marketing Coordinator - TrueCoach
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First published: May 26 2025
Written by: Clare Hudson