Introduction: Why Guessing Costs You Clients
If you’re just starting out as a personal trainer or coach, it’s normal to feel unsure about how to turn followers or inquiries into paying clients. Many coaches make the mistake of treating every new contact the same way either by following up too much, too little, or not at all. This can lead to missed opportunities, wasted time, and frustration.
The good news? You don’t need years of experience or fancy sales skills to get this right. With a simple system, you can spot the signs that someone is ready to buy, and reach out at just the right moment. This blog will show you exactly how, using easy steps and tools built into TrueCoach.
What Is “Lead Scoring”? (In Plain English)
You might hear the term “lead scoring” and think it’s something only big businesses do. But it’s actually very simple—and perfect for new coaches.
Lead scoring just means keeping track of how interested each person is in your coaching. You look for clues, like if they ask questions or check out your prices, and give them a simple score. The higher the score, the more likely they are to sign up soon.
Why Even Beginners Should Use Lead Scoring
- It helps you know who to focus on, so you don’t waste time.
- You can send the right message to the right person, instead of a generic reply.
- You’ll feel more confident, because you have a plan for every lead.
The Easiest Way to Score Your Leads
You don’t need any special tools to get started. Here’s a basic way to do it:
1. Look for Signs That Someone Is Interested
Here are some easy-to-spot actions that show a person is interested in your coaching:
- They download your free guide or checklist.
- They click a link you share (in your bio, stories, or email).
- They look at your pricing page.
- They send you a message with questions.
- They like or comment on your posts often.
- They book a free call or trial session.
Each of these is a “buying signal”—a clue that they might be ready to take the next step.
2. Give Each Action a Simple Score
Think of it like a game. Each action gets a certain number of points:
| Action | Points |
| Downloaded your free guide | 5 |
| Clicked a link you shared | 5 |
| Looked at your pricing page | 10 |
| Sent you a question | 10 |
| Booked a free call or trial | 20 |
| Regularly likes/comments on your posts | 5 |
Add up the points for each person. If someone gets to 20 points or more, they’re probably ready for a personal message or offer.
3. Keep Track on Paper or Your Phone
You don’t need special software. You can:
- Write names and scores in a notebook
- Use a simple spreadsheet (like Google Sheets)
- Make a note in your phone
Just update the score each time someone takes an action. Tag them as “cold” (not interested yet), “warm” (showing some interest), or “hot” (ready to buy).
Recognizing when a lead is ready is step one—knowing what to do next is what gets them to convert.
This free guide shows you how to use AI to take the right action at the right time—so you can follow up faster, personalize your outreach, and turn more leads into paying clients. Download How to Use AI to Turn Leads into Clients
How to Track These Actions Without Fancy Tools
Even if you’re brand new, you can track leads with things you already have:
- Notebook or Notes App: Write down names and what they did.
- Spreadsheet: Make columns for name, actions, and score.
- Email or DMs: Use stars, flags, or folders to mark interested people.
Tip: Make it easy for people to show interest. Put a link in your bio, ask questions in your stories, or invite people to reply to your posts.
How TrueCoach Makes It Even Easier (Especially for Beginners)
TrueCoach is designed to help coaches at every level, even if you’re just starting out. Here’s how it can help you spot and track leads:
1. Use Your Public Profile to Collect Leads
Share your TrueCoach Public Profile everywhere—on Instagram, Facebook, or in your email signature. When someone clicks or fills out your form, you know they’re interested.
2. Add Notes for Each Lead
Inside TrueCoach, you can write notes about each person—like “Asked about group sessions” or “Completed free workout.” This helps you remember who’s interested and what they care about.
3. Offer a Free Sample Workout
You can invite leads to try a free or low-cost sample workout. Track who actually completes it—those are your hottest leads!
4. Watch for Early Engagement
Once someone signs up, TrueCoach helps you see who’s logging workouts or messaging you right away. These clients are likely to stick around, so you can give them extra attention.
What to Do When You Spot a Hot Lead
When you see someone with a high score, don’t wait! Here’s what to do next:
- Send a Personal Message: Mention what they did (“I saw you tried my sample workout!”) and invite them to chat or sign up.
- Offer Something Special: Give them a bonus, a free call, or early access to your next program.
- Keep Warm Leads Engaged: For those not quite ready, send helpful tips or stories to stay on their radar.
- Don’t Stress About Cold Leads: Focus your time on the people who are showing real interest.
Example: Scoring Your First 5 Leads
Here’s how it might look for a new coach:
| Name | Downloaded Guide | Clicked Link | Looked at Pricing | Asked a Question | Booked Call | Total Points | Status |
| Jamie | Yes (5) | No | No | No | No | 5 | Cold |
| Alex | Yes (5) | Yes (5) | Yes (10) | Yes (10) | No | 30 | Hot |
| Taylor | No | No | No | No | No | 0 | Cold |
| Sam | Yes (5) | Yes (5) | No | No | No | 10 | Warm |
| Casey | No | No | Yes (10) | Yes (10) | Yes (20) | 40 | Red Hot |
You’d reach out to Alex and Casey first, nurture Sam, and let Jamie and Taylor chill.
Try This With Your Next 5 or 10 Leads
- Write down each new contact.
- Give points for every action they take.
- Focus on the people with the highest scores.
Want to make it even easier?
Start a free trial of TrueCoach and see how it helps you track, score, and follow up with leads—no experience needed.
Extra Help for New Coaches
Download these free resources to help you get started:
Conclusion: Anyone Can Spot a Ready-to-Buy Lead
You don’t need to be a sales expert to know when someone’s ready to sign up. By watching for simple actions and using easy tools like TrueCoach, you’ll feel more confident, close more clients, and spend less time guessing.
Ready to get started? Track your next 5 or 10 leads, try TrueCoach for free, and watch your business grow—even if you’re brand new!
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