Introduction: Elevate Your Coaching Game
Ready to coach fewer clients, earn more, and create deeper transformations? High-ticket coaching could be your next big move. This model isn’t about charging more for the same thing—it’s about delivering exceptional value, solving bigger problems, and designing a client experience that goes way beyond reps and sets.
By offering high-ticket coaching programs—and leveraging platforms like TrueCoach to streamline delivery—you can create a premium service that attracts the right clients, scales your business, and positions you as the go-to expert in your niche.
1. Understanding High-Ticket Coaching
High-ticket coaching refers to premium packages typically priced between $500 and $3,000+ per month, depending on your audience and offer. These programs are designed to solve a specific, high-stakes problem for your ideal client.
Example Offers:
- Fat Loss Accelerator: $2,000 for a 12-week personalized plan, including fitness, nutrition, mindset coaching, and weekly calls.
- Busy Exec Strength Intensive: $1,200/month, with bi-weekly in-person/virtual sessions, meals, and concierge text support.
What makes it high-ticket:
- Customization and access.
- Results-oriented frameworks.
- Elevated client experience.
- Coaching beyond workouts (nutrition, mindset, habit tracking).
TrueCoach Tip: Use the platform to build custom programs, track progress, automate check-ins, and deliver content like recipe guides or mindset challenges. It’s not just a workout delivery tool—it’s your entire business HQ.
2. Identifying Your Ideal Client
You’re not trying to serve everyone—just the right people. High-ticket clients value accountability, outcomes, and your ability to lead them to transformation. These are often time-poor professionals, new parents, athletes, or entrepreneurs.
Steps to define your ideal client:
- Use the ICD framework: Identity, Challenge, Desire
- Identity: Busy corporate professionals, age 30–45
- Challenge: Lack of time, inconsistent workouts, poor eating habits
- Desire: To feel confident and energized, lose 20 lbs, reduce stress
Example Avatar:
Sarah, 37, is a marketing director who travels frequently. She’s tried classes and apps, but needs a coach who’ll take the guesswork out and hold her accountable. She’s willing to invest for results.
Pro Tip: Poll your current clients or check Bark.com leads to validate your niche.
3. Crafting Your Unique Value Proposition
Your UVP is your answer to: “Why should I choose you?”
Template to try:
“I help [ideal client] achieve [specific result] in [timeframe] without [common frustration].”
Example:
“I help busy moms lose 15+ pounds in 90 days without restrictive diets or spending hours at the gym.”
Include this UVP in your:
- Website bio
- Social media bios
- Email signature
- Coach Profile (via TrueCoach!)
TrueCoach Pro Move: Record a 1-minute video introducing yourself and pin it to your welcome message or onboarding workflow.
4. Designing Your High-Ticket Offer
Your offer should include:
- Fitness programming (customized weekly/monthly)
- Nutrition support (meal plans or guided tracking)
- Weekly check-ins (calls or video messages)
- Access (text/voice note access via Voxer or WhatsApp)
- Bonuses (habit trackers, grocery lists, recipes)
Example High-Ticket Package Breakdown:
| Tier | Price | Features |
| Standard | $497/month | Workout plan + weekly email check-ins |
| Premium | $997/month | + Nutrition coaching + bi-weekly Zoom check-ins |
| VIP | $1,497/month | + Mindset coaching + daily accountability chat |
TrueCoach Pro Move: Use the TrueCoach habit tracking feature to assign daily goals like “drink 3L water” or “stretch 10 mins” to boost client compliance.
5. Marketing and Selling Your Program
You don’t need a fancy sales funnel. You need clarity, confidence, and consistency.
Marketing Channels That Work:
- Social Media: Post wins, behind-the-scenes, day-in-the-life content
- Email Marketing: Weekly tips with occasional offers
- DMs: Start real conversations with qualified followers
- Referrals: Ask happy clients to refer one friend
Sales Call Script (Shortened):
“What’s your #1 goal right now? What’s stopping you? If I could help you overcome that in the next 90 days, would you want to hear how?”
Focus on results, not features. You’re not selling workouts—you’re selling transformation.
6. Scaling Your High-Ticket Coaching Business
You’ve landed a few premium clients—now what?
Scaling Tips:
- Turn your 1:1 framework into a group model with limited spots.
- Build an evergreen lead gen funnel (ads, SEO, or Bark.com).
- Productize: Record video modules of your coaching framework.
- Hire an assistant coach to support your onboarding or messaging.
TrueCoach Hack: Assign new clients a pre-loaded template that includes welcome videos, onboarding forms, and a 30-day “starter pack” to save you hours each week.
Conclusion: Step Into Your CEO Role
High-ticket coaching isn’t about being “luxury”—it’s about being intentional. When you clarify your offer, own your value, and deliver like a pro, you’ll attract committed clients who are ready to invest—and transform.
Ready to build your premium program?
Download the Guide to High-Ticket Clients and Programs and start building a business that gives you freedom, fulfillment, and financial growth.
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Author: Bobby O'Connell FRSA CSM
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First published: May 27 2025
Written by: Bobby O'Connell