5 Steps the Founder of Barbell Logic Took to Create a Thriving Online Business 

Meet Matt Reynolds, the founder of Barbell Logic, a thriving online business with over 700 programming clients and 20 coaches, all operating on one digital platform, TrueCoach. Reynolds transformed his business from a one-man show using spreadsheets and email chains to an efficient, highly automated system with TrueCoach – all without sacrificing the quality of his services. If you’re looking to build your online business, here are five steps you can take, inspired by Reynolds’ transformation. 

1. Recognize the Need for Efficiency 

Initially, Reynolds managed 135 online programming clients and found himself tied to his computer 14 hours a day, responding to an endless influx of emails. He was consumed by administrative work and struggled to find time for coaching – the true crux of his job. This marked the first step – recognizing that a more efficient business model was needed. 

2. Search for a Scalable Solution 

Knowing his current method was too time-consuming, Reynolds searched for online programming apps. However, many of these were simply clunky spreadsheets, providing no real solution. The key here is persistence. Don’t settle until you find a platform that truly fits your needs. 

3. Discover TrueCoach 

Reynolds’s breakthrough moment arrived when a friend introduced him to TrueCoach – an app offering seamless client management, compliance tracking, real-time messaging, and more. Compared to other apps, TrueCoach stood out with its simplicity and user-friendly interface. Reynolds began testing the platform with one client before becoming a full-time user. With TrueCoach, a leading personal training app for trainers, Reynolds was able to streamline his business, ensuring both growth and client satisfaction.

4. Leverage Key Features for Growth 

TrueCoach provided Reynolds with the crucial insights he required to scale his business. With their universal dashboard, he could monitor client workout completions, schedules, and even predict client churn rates based on workout completion rate. These insights allowed Reynolds to increase his client base without overwhelming his workdays. He also benefited greatly from features like the video exercise library, which allowed him to give personalized instruction videos to his clients, no matter where in the world they were located. 

5. Implement and Grow 

Reynolds’ new system allowed an impressive growth rate of 50 new clients a month with a 94.1% retention rate. By using TrueCoach, he reduced his work time to just 90 minutes a day, providing him with the opportunity to steer his company, Barbell Logic, to greater heights, and get back to enjoying his life. 

Importantly, TrueCoach played a key role in the success and growth of Barbell Logic. As Reynolds stated, “Without TrueCoach, there is no way I’d be able to grow.” If you’re ready to grow and scale your online business like Matt Reynolds, give TrueCoach a try. The transformation could be just around the corner. Read more about Matt’s story here.

Author: Bobby O'Connell FRSA CSM