Building a Thriving Personal Training Business:

A Guide To Starting a Personal Training Business

Discover the Secrets to a $100,000 Personal Training Business. Join Chris Cooper, the founder of Two-Brain Business, on a journey to unravel the secrets of building a successful personal training business. With a wealth of experience and a mission to support entrepreneurs, Chris shares a data-backed plan to help you achieve financial success while guiding clients to their fitness goals.

WB - How to Build a $100,000 Personal Training Business

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Webinar Insights:

  • Building a Career in Fitness: Gain insights into establishing a fulfilling and rewarding career in the fitness industry.
  • Scaling Up Your Personal Training Business: Learn the strategies to scale your personal training venture efficiently and sustainably.
  • Revenue Generation Techniques: Unlock the secrets to generate more revenue by implementing Chris's proven plan.

Meet the speaker

Chris Cooper

with Two-Brain Business

Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he’s dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business on Feb. 13, 2016, Chris built a multi-million-dollar mentorship practice with hundreds of clients all over the world. The businesses these clients own consistently grow faster and outperform their peers by a wide margin because of one-on-one guidance delivered by certified Two-Brain mentors. Chris owns several other businesses, including a gym and a self-storage facility. He’s the author of dozens of ebooks and six other books, including “Gym Owners Handbook,” “Start a Gym” and “Two-Brain Business”—the best-selling fitness business book of all time. Chris is a prolific blogger and sought-after speaker, both in person and onlin


Establishing Your Personal Training Business

Embarking on the journey of starting a personal training business requires careful planning and strategic execution. Here are essential steps to set the foundation for your venture:

Defining Your Business Structure
  • Determine whether you'll operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation.
  • Consider factors such as liability protection, taxation, and ease of administration when selecting the most suitable business structure for your personal training business.
Crafting Your Business Plan
  • Outline your business objectives, target market, unique selling proposition (USP), and marketing strategies in a comprehensive business plan.
  • Conduct market research to identify potential clients, assess competitors, and understand industry trends shaping the fitness landscape.
Obtaining Necessary Certifications
  • Invest in acquiring relevant certifications and credentials to establish your credibility and expertise as a fitness professional.
  • Pursue certifications from reputable organizations such as NASM, ACE, ISSA, or ACSM to enhance your qualifications and reassure potential clients of your competence.
Developing Your Service Offerings
  • Tailor your personal training services to address the diverse needs and goals of your target clientele, whether it's weight loss, strength training, or sports-specific conditioning.
  • Consider offering online personal training programs to broaden your reach and accommodate clients who prefer remote or virtual fitness coaching.

Marketing Strategies for Personal Trainers

Effective marketing is pivotal to attracting clients and growing your personal training business. Explore these strategies to promote your services and expand your client base:

Establishing Your Online Presence
  • Create a professional website showcasing your expertise, services, testimonials, and client success stories to establish credibility and attract potential clients.
  • Leverage social media platforms such as Instagram, Facebook, and LinkedIn to engage with your audience, share valuable content, and showcase your unique approach to personal training.
Nurturing Client Relationships
  • Prioritize building authentic connections with your clients by actively listening to their needs, providing personalized guidance, and celebrating their achievements.
  • Implement client retention strategies such as loyalty programs, referral incentives, and regular check-ins to foster long-term relationships and encourage repeat business.
Leveraging Content Marketing
  • Produce informative blog posts, articles, or video content addressing common fitness concerns, debunking myths, and offering actionable tips to position yourself as a trusted authority in the fitness industry.
  • Collaborate with complementary businesses or influencers in the fitness niche to expand your reach and tap into new audiences through guest blogging or co-branded content initiatives.

By following a strategic approach to business planning, obtaining necessary certifications, and implementing effective marketing strategies, you can lay the groundwork for a successful and sustainable personal training business that helps clients achieve their fitness goals while fulfilling your entrepreneurial aspirations.

Kickstart Your Personal Training Journey!

Download the webinar now to access Chris Cooper's invaluable expertise. Learn how to kickstart your personal training business, scale it effectively, and boost your revenue. Start your path to a successful fitness career today! Unlock the Secrets to a $100,000 Personal Training Business. Powered by TrueCoach: Where Fitness Dreams Become Reality.