JOIN THE TRUECOACH WEBINAR
How to Market Yourself as a Personal Trainer With Fortis
Kickstart 2025 with actionable strategies to transform your Instagram into a lead-generating powerhouse in our FREE webinar. Learn how to optimize your profile to attract your ideal clients, create content that grabs attention and drives conversions, and master a simple DM strategy to turn conversations into loyal customers.
This is your chance to make Q1 your strongest quarter yet—don’t miss out on the insights that will set you up for success. Register now!
14th January, 2025 – 1:00PM EST
WB - How to Market Yourself
What You'll Learn
In this webinar, you'll discover how to optimize your Instagram profile into a lead-generation machine that works around the clock, ensuring it captures attention and drives action. Learn the proven content strategies fitness coaches use to build trust, spark engagement, and attract their ideal clients. Plus, gain access to a step-by-step blueprint for transforming followers into paying clients with simple, effective DM strategies and nurturing techniques designed to grow your business with ease.
Who This Is For
This webinar is designed for personal trainers, fitness coaches, and health professionals looking to grow their coaching business through social media. Whether you're just starting out or looking to refine your marketing strategies, this session will equip you with actionable insights to attract more clients, enhance your online presence, and turn your Instagram into a reliable lead-generation tool.
Key Takeaways
- Profile Optimization for Leads: Turn your Instagram bio, highlights, and profile into a 24/7 lead-generation machine.
- Content That Converts: Unlock proven strategies to create content that builds trust and attracts engagement from your ideal clients.
- The Lead Funnel Blueprint: Learn how to guide followers through a seamless journey—from discovering your page to becoming paying clients—with simple DM strategies, effective calls to action, and nurturing techniques.
Meet the speaker
Daniel Stott
CEO & Co-Founder, Fortis
Dan has taken Fortis from an idea on a whiteboard 4 years ago to a business that has now worked with over 2,000 fitness professionals, helping them grow and scale their businesses. A former professional athlete, Dan built a career in the tech industry, helping scale two separate global businesses, one of which, Just Eat (Uber Eats major global competitor), floated on the London Stock exchange at a valuation of $2.44bn.
Meet the speaker
Georgia Crouch
Head of Marketing, Fortis
Georgia has been the pioneer of all things marketing at Fortis. She has created the playbooks and methodologies used by thousands of Personal Trainers, Fitness Coaches and Gym owners that Fortis has worked with over the past 4 years. Tens of thousands of clients have found their coaches or gyms thanks to the tactics that Georgia has implemented and millions of dollars in revenue earned as a result.
Frequently Asked Questions
To market yourself effectively in 2025, leverage digital tools like personal training software, social media, and email marketing. Build a strong online presence with a professional website, share engaging content on platforms like Instagram and TikTok, and create personalized client experiences using tools like TrueCoach. Consistent branding and showcasing client success stories can help you stand out.
Instagram, TikTok, and YouTube are the most popular platforms for personal trainers in 2025. Instagram is ideal for sharing client testimonials, reels, and workout tips. TikTok helps you reach younger audiences with short, creative videos. YouTube allows you to showcase longer-form content, such as workout tutorials or educational videos.
Personal training software, like TrueCoach, streamlines client management, progress tracking, and communication. By offering tools for habit tracking, workout scheduling, and client feedback, you can provide a more personalized and professional experience. Features like automated follow-ups and referral systems make it easier to attract new clients and keep current ones engaged.
Start by creating a professional website that includes your services, pricing, and testimonials. Use social media to share valuable content, like workout tips and nutrition advice, and engage with followers regularly. Utilize SEO strategies to optimize your website and content for search engines, ensuring potential clients can easily find you online.
Client success stories and testimonials are powerful marketing tools. Use your personal training software to track and document client progress with data and visuals, such as before-and-after photos or milestone achievements. Share these stories on your website and social media (with client permission) to build trust and credibility with potential clients.
To attract local clients, consider collaborating with gyms, wellness centers, or other local businesses. Attend community events or offer free workshops to showcase your expertise. Optimize your Google My Business listing to improve local SEO, making it easier for nearby clients to find you online.
Identify your niche, such as specializing in functional fitness, senior wellness, or hybrid training models. Highlight your unique skills, certifications, and the personalized experience you offer. Use personal training software to deliver cutting-edge services like virtual training sessions, wearable integration, and habit tracking, which set you apart from competitors.