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Marketing Coordinator - TrueCoach
Business and Marketing
Author: Clare Hudson
Introduction: Why Guessing Costs You Clients If you’re just starting out as a personal trainer or coach, it’s normal to feel unsure about how to turn followers or inquiries into paying clients. Many coaches make the mistake of treating every new contact the same way either by following up too much, too little, or not […]
Business and Marketing
Author: Clare Hudson
Let’s face it, most fitness professionals didn’t get into the business to become marketers. You love helping people move, feel better, and hit their goals. Lead nurturing is one of the most powerful tools in your arsenal for business growth, and often the most overlooked. The problem? It’s time-consuming. And when you’re balancing programming, check-ins, […]
Business and Marketing
Author: Clare Hudson
If you’re a fitness professional, you know that growing a successful fitness business is about more than just delivering great personalized workouts. What really sets you apart in today’s crowded market is how you support your clients outside of their sessions. How you keep them motivated, accountable, and engaged week after week. While many trainers […]
Wellness and Nutrition
Author: Clare Hudson
Why Nutrition Guidance Is the Game-Changer for Coaches in 2025 In 2025, personal trainers and fitness coaches face a new reality: clients expect more than just workouts. They want holistic support, including nutrition, habit coaching, and lifestyle advice. The science is clear, nutrition is often the missing link between “good” and “great” results. Yet, most […]
Business and Marketing
Author: Clare Hudson
In 2025, the fitness industry is more dynamic and unpredictable than ever before. Trainers aren’t just competing with each other anymore. They’re up against fitness apps, online programs, and even AI-powered workout plans. On top of that, economic ups and downs, rising costs, and changing client habits are making it tougher to keep your schedule […]
Business and Marketing
Author: Clare Hudson
Introduction: The Modern Coach’s Dilemma The fitness industry is rapidly evolving. Today’s coaches and personal trainers are not just delivering one-on-one workouts. They are building communities, launching digital programs, supporting client nutrition, and offering hybrid coaching packages that blend in-person and online experiences. This diversity in coaching offers is a powerful way to grow your […]
Business and Marketing
Author: Clare Hudson
Are you a personal trainer looking to grow your business and implement additional services? If so, you might be facing a common challenge: bridging the gap between what you’re offering and what your clients are truly searching for. In today’s fast-evolving fitness industry, understanding and responding to client needs is the key to building profitable […]
Training Tips
Author: Clare Hudson
As a personal trainer, you play a vital role in helping clients reach their health and fitness goals. Recently, GLP-1 weight loss medications have become a popular tool for people looking to lose weight and improve their overall health. These drugs have been shown to be effective in losing weight and reducing the risk of […]
Business and Marketing
Author: Clare Hudson
Are you considering a career as a personal trainer, or are you already in the industry and looking to understand your earning potential? The fitness industry is dynamic, offering a wide spectrum of income opportunities that depend on several key factors. This in-depth guide explores the latest salary data, what drives personal trainer income, and […]
Business and Marketing
Author: Clare Hudson
The biggest pricing mistake most personal trainers make? Charging for time instead of outcomes. If you’re only selling “hourly sessions,” you’re positioning yourself as a commodity in a saturated market. Clients can easily compare you to the trainer down the street or the $30/month fitness app on their phone. In this model, price becomes the […]
Business and Marketing
Author: Clare Hudson
In the ever-evolving world of fitness, personal trainers have more opportunities than ever to grow their income beyond the traditional one-on-one session. Whether you’re just starting out or looking to expand your established business, diversifying your revenue streams can help you build financial resilience, reach more clients, and create a more scalable, sustainable coaching practice. […]
Training Tips
Author: Clare Hudson
Programming workouts isn’t just about sets and reps, it’s about meeting each client where they are. Whether someone is stepping into the gym for the first time or training for a competition, having the right workout structure is key. In this guide, we’ll break down real-world examples of workout plans tailored to every fitness level—beginner, […]