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Marketing Coordinator - TrueCoach
Business and Marketing
Author: Clare Hudson
The Ghosting Problem Ever had a client who was all-in during the first session: fired up, optimistic, determined—and then vanished into thin air by week three? Maybe they stopped responding to messages, missed their check-ins, or simply faded away with no warning or explanation. If this sounds familiar, you’re not alone. “Ghosting” is now one […]
Business and Marketing
Author: Clare Hudson
Personal trainers juggle countless roles from coach to business owner, mentor, and motivator every single day. But without strong time management, these responsibilities pile up quickly, often leading to burnout, disorganization, and declining client experiences. The most successful fitness industry trainers don’t just work harder; they work smarter by using proven strategies and tech tools […]
Training Tips
Author: Clare Hudson
Specializing as a personal trainer is a proven strategy to boost authority, grow a loyal client base, and increase income. By narrowing your focus, you can make a bigger impact, streamline your marketing efforts, and build a sustainable career path in the fitness industry. Why Specializing Matters Most trainers kick off their careers working with […]
Business and Marketing
Author: Clare Hudson
The Struggle with Personal Training Conversions Have you ever felt the frustration of promising conversations with leads that just don’t pan out into paying clients? This is a daily struggle for coaches and personal trainers everywhere, great outreach and loads of interest, but not enough sign-ups. Converting leads isn’t just a function of luck. It […]
Training Tips
Author: Clare Hudson
If you’ve been in the coaching game for a while, you’ve likely noticed the pull of “12-week transformation programs.” They’re popular for a reason: they provide a results-driven timeline that’s short enough to feel achievable but long enough to deliver dramatic changes in body composition, strength, and habits. Plus, they’re easy to market because they […]
Business and Marketing
Author: Clare Hudson
Launching a personal training business is a big step. Most new trainers feel both excited and nervous when starting out, especially when it comes to getting those first handful of paying clients. If this is your first experience trying to build a client base or run your own freelance business, you might be encountering a […]
Training Tips
Author: Clare Hudson
If there’s one thing you can count on in sports, fitness, and performance training, it’s rising expectations. Athletes from youth leagues to pros now seek more than basic workouts; they want results, injury reduction, and programs tailored to their unique sport. This is exactly why strength and conditioning (S&C) coaches are in such high demand […]
Business and Marketing
Author: Clare Hudson
Are you charging too little and leaving money on the table, or too much and losing clients? For fitness coaches and personal trainers, pricing services is one of the biggest business challenges you’ll face. Too often, pricing is approached emotionally either driven by fear of scaring clients away or by copying what others are doing […]
Business and Marketing
Author: Clare Hudson
If you’ve ever considered turning your love for fitness into a career, you’ve probably asked yourself at least once: “How hard is it to become a personal trainer?” On the surface, it might seem simple. Take a course, pass a test, start helping people in the gym. But the reality is that building a sustainable […]
Business and Marketing
Author: Clare Hudson
Starting your personal training business is an exciting milestone full of potential, and it can also feel incredibly overwhelming. From understanding legal requirements to managing finances, defining services, marketing, and delivering exceptional client experiences, the list of to-dos can quickly stack up. If you’re an aspiring or transitioning personal trainer, you deserve a clear, actionable […]
Training Tips
Author: Clare Hudson
In the crowded fitness and personal training market, standing out isn’t just about designing great workouts, it’s about delivering proof of progress. Today’s clients want to know they are getting tangible results from your programs, and they want to see them clearly. That’s where custom progress tracking comes in. By visually showing each client’s unique […]
Wellness and Nutrition
Author: Clare Hudson
As a personal trainer, you are dedicated to helping your clients reach their fitness goals. You do this with well-designed workouts and motivational coaching. Despite your best efforts, you may notice some clients struggle to get the results they want. The reality is that exercise alone is just one piece of the puzzle. Nutrition plays […]