Clare Hudson

Marketing Coordinator - TrueCoach

Clare Hudson is a passionate Marketing Coordinator at TrueCoach by Xplor Technologies, holding a degree in Business and Marketing. With extensive expertise in content creation and a wealth of experience in fitness and well-being on a global scale. Clare brings a unique blend of creativity and insight to her role. Her diverse marketing background spans multiple industries, but her true calling lies in promoting health and wellness—a passion she pursues both professionally and personally. At TrueCoach, she channels this passion into creating innovative resources and campaigns that empower trainers and their clients. By blending creativity with a deep understanding of the fitness industry, Clare strives to deliver impactful solutions that inspire growth and success for the fitness community.

Articles by Clare Hudson

December 19 2025

5 min read

How Personal Trainers Can Use Wearables and Tracking Tools to Improve Client Results 

Author: Clare Hudson

Clients are wearing more fitness technology than ever. Smartwatches, rings, heart rate trackers, and biometric apps are becoming part of everyday life. This gives personal trainers access to more client insights than ever before. The coaches who use this information intelligently deliver more personalized programs, better results, and stronger long-term client retention.  The TrueCoach 2026 […]

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Business and Marketing

December 12 2025

8 min read

Preparing Your Personal Training Business for 2026  

Author: Clare Hudson

Since 2020, personal training has experienced seismic shifts with tech-fueled growth, the mainstreaming of hybrid models, and skyrocketing demand for accountability, wellness, and flexibility. Client expectations now reach far beyond traditional workouts, including holistic coaching, nutrition support, and custom programming that fits into demanding schedules.   In 2026, trainers who anticipate trends, embrace technology, and strategically […]

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Business and Marketing

December 04 2025

6 min read

Overcoming Challenges & Risks for PT Businesses Heading into a New Year 

Author: Clare Hudson

The start of a new year is a pivotal time for personal trainers and fitness business owners. For many, January arrives with a surge of leads, heightened motivation, and the promise of growth. But it also brings unique challenges like client churn, operational stress, unpredictable revenue, and increased competition.  Success in the new year doesn’t […]

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Business and Marketing

December 01 2025

4 min read

What’s Shaping Fitness in 2026: A Sneak Peek at the Personal Training Industry Report  

Author: Clare Hudson

As the personal training industry evolves at an unprecedented pace, staying ahead of the curve is necessary to grow your business. The TrueCoach 2026 Personal Training Industry Report is your gateway to understanding the new realities of fitness today and tomorrow.   Whether you’re a seasoned coach or just getting started, this year’s report is your […]

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Training Tips

November 26 2025

5 min read

How Trainers Can Keep Clients Consistent During the Holidays 

Author: Clare Hudson

The holidays are one of the most chaotic and emotionally loaded times of the year for your clients. End-of-year deadlines pile up. Family dynamics get complicated. Schedules explode with travel, events, and last-minute to-dos. Even clients with consistent routines often find themselves slipping into survival mode.  As a trainer, you’re uniquely positioned to help. Clients […]

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Business and Marketing

November 14 2025

6 min read

Top Black Friday Deals for Personal Trainers (2025 Edition)  

Author: Clare Hudson

Black Friday is here, bringing a tidal wave of savings and the best opportunity personal trainers have all year to invest in the tools that power true business growth. Whether you’re an established fitness coach, personal trainers, gym owner, or just starting your fitness journey. Stretching every dollar and maximizing value is a top priority this season. With countless […]

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Business and Marketing

November 03 2025

6 min read

The 5 Client Conversion Mistakes You Don’t Realize You’re Making 

Author: Clare Hudson

Every trainer knows the grind. You’re posting consistently, answering DMs, offering free consultations, and providing value at every turn yet conversions just aren’t matching the effort you’re putting in. You’re doing all the “right” things, but those inquiries aren’t turning into paying clients as often as you’d like. Sound familiar?  The problem isn’t your hustle, […]

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Business and Marketing

October 31 2025

6 min read

How to Run a Black Friday or Cyber Monday Sale for Personal Training 

Author: Clare Hudson

Black Friday and Cyber Monday are two of the most powerful revenue-driving opportunities for fitness professionals. Every November, millions of consumers are actively searching for ways to invest in their health, reset before the new year, and find great deals on long-term commitments. For personal trainers and online coaches, this is the prime time to […]

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Training Tips

October 24 2025

8 min read

Proven Habits for Client Growth: 7 Powerful Habits Every Coach Should Master 

Author: Clare Hudson

Building a thriving coaching business takes more than certifications or charisma—it’s about adopting a set of intentional, evidence-based habits that elevate client experience and drive consistent growth. For new and emerging fitness coaches, developing these habits early not only attracts more clients but also keeps them engaged and loyal for the long haul. The secret […]

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