Discover how Mikel and Alex use TrueCoach to transform their business into an international empire with clients all over the globe!

In summary

Problem

When Mikel and Alex founded Training Culture, they needed a tool that would allow them to keep up with their international roster of clients. It was challenging to balance admin tasks, client communication, and video coaching while still allowing them to live outside their business.

Solution

Training Culture adopted TrueCoach, then known as Fitbot, to offer seamless communication and video correction capabilities to their ever-growing roster of clients. 

Results

Mikel and Alex now boast a massive roster of international clients, all centralized on an easy-to-use platform that they use to engage their community, no matter where in the world they may be! 

Overview

Training Culture (@trainingculture) embarked on its journey with TrueCoach, then known as Fitbot, transitioning from Beyond the Whiteboard in search of a platform that offered seamless communication and video correction capabilities. TrueCoach elegantly addressed these needs, fostering daily interactions and providing an intuitive environment for video analysis. This essential tool not only simplified administrative tasks but also enhanced the accountability and engagement of athletes. As a result, Training Culture observed a swift enhancement in client management, enabling them to extend their reach significantly.

The Problem

When Mikel and Alex founded Training Culture, they needed a tool that would allow them to keep up with their international roster of clients. It was challenging to balance admin tasks, client communication, and video coaching while still allowing them to live outside their business. 

The Outcome

In leveraging advanced technology to refine their coaching methods, Mikel Izquierdo and Alex Anasagasti have not only elevated their business but have also set a new benchmark for fitness professionals worldwide. As Training Culture continues to expand its footprint, one thing remains clear: the marriage between innovative technology and passionate coaching is a formidable force in shaping the future of fitness. 

The Solution

TrueCoach is a leading fitness and personal training platform that 20,000+ fitness professionals from around the world use to manage their personal training and coaching businesses. The program is designed to help fitness coaches and personal trainers grow and scale their business, without sacrificing their life to sitting in front of a screen. 

With TrueCoach, Training Culture has everything they need to run a global fitness enterprise, including: 

  • Workout Design and ExecutionTrueCoach’s drag-and-drop workout builder allows coaches to create a completely customized program in under two minutes. 
  • Goal Progress & Analysis The comprehensive dashboard allows coaches to see client progress and analysis all in one place. 
  • Client Management – The success of any fitness instructor hinges on this. See client engagement, success, and performance at a glance from your home screen. 
  • Personal Branding Business Management The fitness industry is a competitive one, which means getting to grips with the ins and outs of finance, business management and personal branding in an app designed to be customized. 
  • Nutrition & Habit TrackingPrescribe custom nutrition plans and create individual habits for clients to focus on their success in and outside the gym, fuelled by TrueCoach’s MyFitnessPal integration. 

Keen to try TrueCoach for free? Start your two-week free trial today.

Article by TrueCoach

First published: April 22 2024

Last updated: April 22 2024