Discover how Australian track and field athlete Ebony Lane coaches her clients with TrueCoach while training for the 2024 Paris Olympics. 

“TrueCoach saves us a lot of time programming unlike other apps we have used in the past. We are keen to continue building our business and have other coaches join our team.“ 

Ebony Lane 
AIPT, Co-Owner of Empower Performance,
Olympic Track and Field Athlete – Team Australia 

In summary

Problem

Ebony, a professional athlete and co-owner of Empower Performance, needed a platform at addressed several challenges. 

With her busy training schedule, she needed a platform that she could access on the go.  

She wanted the ability to personally connect with clients even in a virtual setting  

And the ability to easily program nutrition guidelines for clients 

Solution

Ebony chose TrueCoach over software like Trainerize, Kahunas, and PT Distinction, for its comprehensive features and user-friendly interface: 

-TrueCoach’s evolving mobile app addressed the need for on-the-go coaching capabilities. 

-Ability to upload custom videos enhanced client engagement and personalized coaching experience. 

-Seamless integration of nutrition programs streamlined client management and satisfaction. 

Results

Since adopting TrueCoach, Ebony and Empower Performance have experienced significant improvements: 

Business Growth: Increased revenue and client base due to enhanced service offerings and client satisfaction. 

Operational Efficiency: Saved time on program management and administrative tasks. 

Client Retention: High client retention rates attributed to improved service delivery and personalized coaching experience. 

Overview

Ebony, a professional athlete and Co-Owner of Empower Performance, embarked on her coaching journey in 2020 amidst global lockdowns that pushed her towards online coaching. With a rigorous travel schedule as a sprinter, she needed a platform that could support her coaching needs from anywhere, at any time. In October 2023, she co-founded Empower Performance with a mission to empower individuals to achieve their fitness goals, recover from injuries, and excel in their personal journeys. 

The Problem

Before integrating TrueCoach into their operations, Empower Performance faced several challenges. Existing coaching platforms lacked robust mobile capabilities, making it difficult for Ebony to manage coaching responsibilities while traveling for competitions. 

Client engagement suffered due to limited options for personalized coaching experiences, such as detailed exercise demonstrations and nutrition program delivery. Additionally, administrative tasks and program management consumed valuable time, diverting focus from client needs and business growth. 

“We very rarely have clients that leave which shows they are happy with the service we provide and all of that service is through the Truecoach app. It saves us a lot of time programming unlike other apps we have used in the past.” 

Ebony Lane 
AIPT, Co-Owner of Empower Performance,
Olympic Track and Field Athlete – Team Australia 

The Outcome

Since integrating TrueCoach, Empower Performance has achieved significant milestones. The company has maintained a high client retention rate, reflecting exceptional client satisfaction and loyalty to the personalized coaching experiences provided through TrueCoach. The streamlined operations and positive client feedback have empowered Empower Performance to plan for the expansion of its coaching team, aiming to meet growing demand and further enhance service delivery. Ebony’s ability to balance her competitive career as an Olympic sprinter preparing for the 2024 Paris Olympics, while coaching clients remotely, underscores TrueCoach’s pivotal role in empowering both her personal and professional pursuits. 

The Solution

TrueCoach is a leading fitness and personal training platform that 20,000+ fitness professionals from around the world use to manage their personal training and coaching businesses. The program is designed to help fitness coaches and personal trainers grow and scale their business, without sacrificing their life to sitting in front of a screen. 

With TrueCoach, Ebony has everything she needs to run in her business in one place, including: 

  • Workout Design and Execution  – TrueCoach’s drag-and-drop workout builder allows coaches to create a completely customized program in under two minutes. 
  • Goal Progress & Analysis  – The comprehensive dashboard allows coaches to see client progress and analysis all in one place. 
  • Client Management – The success of any fitness instructor hinges on this. See client engagement, success, and performance at a glance from your home screen.  
  • Personal Branding Business Management – The fitness industry is a competitive one, which means getting to grips with the ins and outs of finance, business management and personal branding in an app designed to be customized. 
  • Nutrition & Habit Tracking – Prescribe custom nutrition plans and create individual habits for clients to focus on their success in and outside the gym, fuelled by TrueCoach’s MyFitnessPal integration. 

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Article by TrueCoach

First published: July 19 2024

Last updated: August 29 2024