Central Athlete Case Study

Central Athlete is Austin’s premiere strength and conditioning center. They offer remote and on-site one-on-one training using the latest and most effective strength and conditioning tools. They take an individualized approach to training and nutrition, and strive to provide every client with a comprehensive, data-driven, holistic program, with measurable results. Before implementing TrueCoach, Central Athlete used a combination of Google Docs and email to create and manage their clients' workouts — this was less than ideal, and didn't meet Central Athlete's high professional standards.

"I don't endorse many products, but if you value results and you plan on growing your health or fitness business, you must be using TrueCoach."

Jesse O'Brien

Founder of Central Athlete

Getting Measuresable Results

TrueCoach has been instrumental in creating a professional and efficient experience for all of Central Athlete's clients. Since implementing TrueCoach, the time required to create training programs has been reduced by 42%. Additionally, the Central Athlete coaching staff has seen a large increase in client accountability and workout completion.

Central Athlete's goal is simple - to continue as Austin's premiere individualized strength and conditioning center offering the most effective results-oriented approach. TrueCoach is and will continue to be instrumental in helping Central Athlete scale.

Over the next 12 months Central Athlete anticipates hiring two additional coaches and projects an additional 78% membership growth in large part because of TrueCoach. TrueCoach's platform helps Central Athlete train new coaches, create effective training programs, and offer their clients an unprecedented level of service.

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