Discover how TrueCoach has allowed Adam Morris to work with more clients than ever, deliver exceptional service, and seamlessly transition his clients between in-person and online coaching.

“TrueCoach has allowed me to work with more clients than ever while providing a higher level of service, making it seamless for them to transition between in-person and online coaching.”
Adam Morris
Personal Trainer, L2/3 Certified
In summary
Problem
Adam initially relied on different software that was clunky and time-consuming, making even simple tasks feel laborious. On top of that, he had to manage client check-ins through Google Sheets, which became increasingly inefficient. When COVID hit, it became clear that his current setup couldn’t meet the demands of a fully online coaching business, prompting the need for a better solution.
Solution
TrueCoach provides Adam with a streamlined and efficient solution for managing his coaching business. The calendar view and workout builder are essential tools, making it easy to design and edit programs quickly while maintaining a high level of detail. TrueCoach also enables him to handle client check-ins seamlessly, track essential data, and give detailed form feedback on videos—all in one platform.
Results
Switching to TrueCoach has allowed Adam to work with more clients than ever while delivering an elevated level of service. Clients can seamlessly transition between face-to-face and online sessions, enabling Adam to grow his online client base while maximizing his in-person capacity. This shift has also given him more time at home—a valuable benefit, especially with a baby at home!
Overview
Adam Morris is a UK-based personal trainer with L2 & L3 qualifications in gym instruction and personal training, as well as a tutor and assessor certification. After transitioning from a career in sales and recruitment to follow his passion for fitness, Adam began his training journey with a focus on bodybuilding, later incorporating powerlifting and sports-specific programming.
Today, he embraces a well-rounded approach, blending various training styles. Adam works primarily with clients at PureGym, a large commercial facility, and also trains at an independent gym, offering expertise and versatility to help clients achieve their goals.
The Problem
Before switching to TrueCoach, Adam Morris found his previous software clunky and laborious, making even simple tasks difficult, and he had to rely on Google Sheets for check-ins, which became unsustainable, especially after the onset of COVID.
The Outcome
Since switching to TrueCoach, Adam Morris has been able to work with more clients than ever, providing a higher level of service while effortlessly transitioning clients between in-person and online training. The easy-to-use calendar view, workout builder, check-ins, and data tracking have streamlined his workflow, allowing him to focus on delivering quality service. This shift has resulted in significant growth in his online client base, giving him more time at home (which is especially helpful with a baby) while also maximizing his in-person client capacity.
“I have been able to be more organized with my business, specifically with programming and organizing client check-ins. My clients have been enjoying the program and are very happy with their progress and results.“ “Since switching to TrueCoach I’m able to work with more clients than ever, at a better level of service plus they are able to transition between F2F and online instantly. This has meant a growth in online clients which means more time at home (Which is helpful with a baby at home!), plus maxing out my F2F capacity too.”
Adam Morris
Personal Trainer, L2/3 Certified
The Solution
TrueCoach is a leading fitness and personal training platform that 20,000+ fitness professionals from around the world use to manage their personal training and coaching businesses. The program is designed to help fitness coaches and personal trainers grow and scale their business, without sacrificing their life to sitting in front of a screen.

With TrueCoach, Adam has everything he needs to run his business in one place, including:
- Workout Design and Execution – TrueCoach’s drag-and-drop workout builder allows coaches to create a completely customized program in under two minutes.
- Goal Progress & Analysis – The comprehensive dashboard allows coaches to see client progress and analysis all in one place.
- Client Management – The success of any fitness instructor hinges on this. See client engagement, success, and performance at a glance from your home screen.
- Personal Branding Business Management – The fitness industry is a competitive one, which means getting to grips with the ins and outs of finance, business management and personal branding in an app designed to be customized.
- Nutrition & Habit Tracking – Prescribe custom nutrition plans and create individual habits for clients to focus on their success in and outside the gym, fuelled by TrueCoach’s MyFitnessPal integration.
Keen to try TrueCoach for free? Start your two-week free trial today.
Article by Reonna Smiley
First published: January 28 2025
Last updated: February 07 2025