Finding new clients and standing out in the competitive fitness industry has never been easy—until now. TrueCoach has just launched Public Coach Profiles, a powerful new feature designed to help personal trainers and fitness professionals showcase their expertise, attract new clients, and grow their business.
Whether you’re an independent coach or running an online training business, Public Coach Profiles will serve as your digital storefront—helping you market yourself, connect with potential clients, and streamline lead management within TrueCoach.
What is the TrueCoach Public Coach Profile?
Your Public Coach Profile is a fully customizable, professional-looking profile that highlights your skills, specialties, and credentials—all in one place. Think of it as your online business card, where potential clients can learn about you, see your coaching style, and even reach out for training directly through TrueCoach.
Here’s what’s included:
- Direct Lead Generation – Clients searching for a coach can contact you directly through your profile, and their inquiry will be stored in TrueCoach’s lead management system, so you never miss an opportunity. This feature eliminates the friction of scattered inquiries, ensuring all your leads are captured and organized in one place.
- Seamless Client Onboarding – When a lead reaches out, you can instantly start the conversation, share your programs, and convert them into paying clients—all within TrueCoach. This streamlines the sales process, making it easier and faster to grow your client base.
- Your Bio – Tell potential clients who you are, your coaching philosophy, and what sets you apart. Your bio is your chance to sell yourself and make an impression. A compelling bio helps clients connect with you on a personal level and see why you’re the right coach for them.
- Specialties & Certifications – Highlight the areas you specialize in, whether it’s strength training, weight loss, functional fitness, or athletic performance. Certifications help build credibility and trust with potential clients, reassuring them that they are in the hands of a qualified professional.
- Photos & Branding – Upload professional photos of yourself, your training setup, or before-and-after client success stories. Your visuals help tell your story and attract attention, making it easier for clients to envision working with you. Strong visuals also reinforce professionalism and help set the tone for your coaching brand.
Why Public Coach Profiles Matter for Your Business Growth
Growing your personal training business isn’t just about delivering great workouts—it’s about being seen by the right people and proving why you’re the best choice for them. Public Coach Profiles were designed with this exact goal in mind: to help you market yourself effortlessly and attract more clients with ease.
- 1. Get Discovered by New Clients
- Finding clients can be one of the biggest challenges as a coach. With a Public Coach Profile, you’re not just waiting for clients to come to you—you’re actively putting yourself out there where potential clients can easily discover you. Whether they’re searching for a personal trainer with your specific expertise or simply browsing for options, your profile gives you a competitive edge in a crowded industry.
- 2. Turn Interest into Clients—Fast
- No more losing potential clients due to clunky communication or scattered lead management. Instead of directing people to multiple platforms, TrueCoach’s built-in lead storing system ensures that every inquiry goes directly to you, allowing you to respond quickly, start a conversation, and convert leads into paying clients—all in one place.
- 3. Build Your Credibility & Brand
- A strong professional presence is essential for attracting high-quality clients. Your Public Coach Profile acts as a powerful portfolio, showcasing your skills, certifications, client success stories, and coaching philosophy. This builds trust and credibility, making it easier for potential clients to see the value you bring and feel confident in reaching out.
- 4. Help Clients Find the Right Fit
- Clients searching for a trainer often feel overwhelmed by the options available. Your Public Coach Profile guides them toward an informed decision by giving them clear, detailed insight into your coaching style, specialties, and approach. This transparency not only attracts more inquiries but also ensures that the clients reaching out to you are already aligned with your expertise and philosophy, increasing the likelihood of long-term success.
- 5. A Cost-Effective Marketing Tool
- Marketing can be expensive, and many trainers invest in paid ads, complex websites, or social media campaigns just to get noticed. Public Coach Profiles are included in TrueCoach Standard+ plans, meaning you get a built-in marketing tool at no extra cost—a professional, lead-generating profile without the hassle of extra setup or spending.
Public Coach Profiles are more than just a listing—they’re a powerful tool to market yourself, stand out, and grow your business in a sustainable, effective way. If you’re serious about expanding your client base and making a lasting impression, this is the feature you need to leverage today.
How to Set Up Your Public Coach Profile
Setting up your profile is easy and takes just a few minutes. Follow these steps to get started:
- Go to Your TrueCoach Dashboard and navigate to “Marketing” in the side bar of your dashboard.
- Fill Out Your Bio – Make it engaging and informative, highlighting your experience, coaching philosophy, and what makes you unique.
- Select Your Specialties & Certifications – These help potential clients understand if you’re the right fit for their goals.
- Upload High-Quality Photos – A professional profile picture and action shots from your training sessions can make a huge impact.
- Enable Lead Generation – Allow clients to reach out directly through your profile.
Once your profile is live, it’s time to share it everywhere—social media, email, and even link it in your Instagram bio.
Ready to Take Your Coaching Business to the Next Level?
With TrueCoach Public Coach Profiles, you no longer have to struggle to find clients—they can now find you. This feature not only enhances your visibility but also provides a seamless way to market yourself and grow your client base. By optimizing your profile, showcasing your expertise, and leveraging TrueCoach’s lead management system, you’re creating more opportunities to attract clients who are actively searching for a coach like you.
Plus, you can easily share your Public Coach Profile link directly in your social media bio, making it simple for potential clients to learn about you and reach out with just one click.
Don’t miss out on this game-changing feature. Start Your Free Trial, Sign Up or Upgrade to a Standard+ plan today and start attracting more clients! Learn More About Public Coach Profiles Now!
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Author: Clare Hudson Marketing Coordinator - TrueCoach
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First published: March 28 2025
Written by: Clare Hudson